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系統識別號 U0026-3108201800194800
論文名稱(中文) 臺灣傳統錫器發展之研究
論文名稱(英文) A Study of Development of Traditional Tin ware in Taiwan
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industries Design
學年度 106
學期 2
出版年 107
研究生(中文) 陳志揚
研究生(英文) Chih-Yang Chen
學號 PA8981019
學位類別 博士
語文別 英文
論文頁數 179頁
口試委員 指導教授-謝孟達
口試委員-陳國祥
召集委員-何明泉
口試委員-張育銘
口試委員-楊佳翰
口試委員-楊智傑
中文關鍵字 錫工藝  手工藝  創新商業模式  文創商品  客製化商品設計  傳習計劃 
英文關鍵字 Tinsmith  Handicraft  Innovative business model  Culture and Creative products  Apprentice training program  Customized Product Design 
學科別分類
中文摘要 近年來,台灣隨著錫工藝的推廣,越來越多年輕人從事錫製生活用品之開發與製作的行列,應用於現代生活的範圍也越來越廣,因此錫工藝也隨之被學者重視與研究。然而一向以祭祀用品為主要商品的台灣傳統錫器業者,卻始終面臨消失的命運,縱使後繼有人,對於未來還是沒有太大的希望與信心。

本研究的主要目的在於延續傳統文化,協助傳統錫器業者保存與傳承、創新與開發錫器,使之符合當代消費者需求與未來可永續經營之方向。本研究方法分為四個階段 : 第一個階段先了解臺灣傳統錫器產業的現況,以及過去研究錫工藝的學術資料,從中了解傳統錫器產業所面臨的問題與尚未被研究與探討的領域;第二階段,透過文獻的探討以及業者的口述資料,了解與紀錄傳統錫器的文化內涵及其應用發展,並從中建立一套傳統錫器的審美機制,供日後研究參考的典範;第三階段,透過田野調查法,深度訪談與個案的研究,分析與探索個案的創新活動,以開發性行銷案例為例,個案如何一步一腳印的應用新的策略與創新的設計方法推導出適合錫工藝產業未來的營運規劃,進而架構出新的商業模式及行銷方法;第四階段,透過問卷調查與量化研究的數據分析,驗證個案的創新行為是否與消費者達到一致性的共識。

我們透過個案的研究結果發現,造成臺灣傳統錫器產業衰退的最大原因是這些擁有專業技能與知識的業者的保守態度,技術不外流,傳內不傳外的封閉式教學,缺乏外部資源的投入與新產品的開發,致使傳統錫製產品無法在消費者心中產生興趣與價值,而個案利用本身的優勢與創新的能力,實施客製化共創商品的方案,重塑與實現錫器在消費者心中的地位與需求的慾望;有系統、開放式的技藝傳承,吸引更多人的投入,讓臺灣錫工藝有更多面向的發展。

最後,我們也提出了可行性建議,供傳統錫器產業未來在經營上的參考,以及後續研究者可研究之參考。
英文摘要 As tin art is promoted in Taiwan in recent years, there are increasing young people beginning the development and making of household items of tin and applying them in wider aspect of contemporary life. Tin art thus gains attention and is studied in the academic field. Yet, the traditional tin ware firms in Taiwan for whom altar-top items have long been the primary merchandise are constantly threatened to cease existence, or, if already inherited, still not so expecting and confident in their future.

The main objective of this study is to help traditional cultures pass on and assist traditional tin ware firms in preserving, innovating and developing tin ware, so that they meet the needs of today’s consumers and are in the direction for future sustainable operation. The approach taken in this study is divided in four stages: the first stage is to understand the current status of the traditional tin ware industry in Taiwan and the existed academic materials on tin art, whereby to understand the problems that are facing traditional tin ware industry and the field yet to be explored. The second stage is to understand and record, from the literature review and remakes made by the firms, the cultural contents and applied development of traditional tin ware, whereby to establish a mechanism for aesthetic appreciation of traditional tin ware as a paradigm for reference by future research. The third stage is to employ field survey, in-depth interview and case study to analyze and explore in the creative activities in the cases under study, for example, in the case of developing marketing, how the firm of interest applied new strategies and innovative design methods step by step to draw up an operation plan that suits the future for the tin art industry and further to shape new business models and marketing methods. The fourth stage is to testify, by questionnaire survey and data analysis in quantified research, whether the innovative activities by the firm of interest agreed with the consumers.

We discovered in the results of the case study that the decline of Taiwan’s traditional tin ware industry is attributed primarily to the conservative mentality of these firms who possess the specialty and knowledge. Nondisclosure of techniques to outsiders, non-open teaching that keeps the know-hows within the family, and the lack of injection of external resources and development of new products prevent interest and sense of value from being aroused to consumers for traditional tin products. Nevertheless, the firm of interest, by using its advantages and ability of innovation, makes happen the scheme of customizing and jointly creating items, to reshape and embody the status of tin ware in consumers’ mind and their desire for it. The firm of interest passes on the skills and art in a systematic and open manner, which draws the commitment from more people and allows Taiwan’s tin art to develop diversely.

Finally, we make recommendations as the reference for the traditional tin ware industry in future business as well as for subsequent researchers in their studies.
論文目次 Abstract ............ i
中文摘要 ............ iii
誌謝 ............ v
Table of Contents ........ vi
List of Tables .......... viii
List of Figures ........ ix

Chapter One Introduction
1.1 Research Background ...... 1
1.2 Research Motivation ...... 7
1.3 Research Purpose ...... 8
1.4 Research Object ........ 9
1.5 Research Scope and Restrictions .... 10
1.6 Research Process ...... 10
Chapter Two Literature Review
2.1 Industrial transformations .... 13
2.2 Important traditional art preserver and
preservation group inheritance program .. 16
2.3 The development of global tin industries .. 18
2.4 The development of Taiwan's tin ware industry . 19
2.5 Evolution of Taiwanese tin ware in terms of
structure and shape ...... 24
2.5.1. The period of Ming and Tsing dynasties .. 26
2.5.2 In the early years of ROC and Japanese
occupation period ...... 27
2.5.3 After the retrocession of Taiwan ... 28
Chapter Three Research Methodology
3.1 Research framework ...... 31
3.1.1 SWOT & TOWS analysis ...... 31
3.1.2 Innovative business model analysis ... 32
3.2 Research Methods ...... 33
3.2.1 Case Study ........ 33
3.2.2 Quantitative Analysis ...... 37
Chapter Four Results and Discussion
4.1 Status quo of Taiwan's tin ware industry . 39
4.2 The demand for traditional tin ware in Taiwan . 45
4.2.1 The application environment and display of
sacrificial utensils ....... 47
4.2.2 The applied taboos of sacrificial utensils . 49
4.2.3 The Categories of Taiwanese tin ceremonial
utensils ......... 52
4.3 Taiwanese traditional tin ware aesthetic value 62
4.3.1 Expression form of traditional tin ware
in Taiwan ......... 63
4.3.2 The expression content of traditional tin ware
in Taiwan ......... 68
4.4 Case Study ........ 70
4.4.1 Introduction of Wen Neng Tin Shop .. 70
4.4.2 Analysis of the Business Model and Strategy . 71
4.4.3 SWOT and TOWS analysis ...... 75
4.4.4 Case Innovation Business Model Analysis .. 82
4.4.5 The inheritance of Skills .... 90
4.4.6 Case’s product introduction .... 102
4.5 Quantitative Research ...... 114
4.5.1 Questionnaire Survey ...... 114
4.5.2 One-way ANOVA analysis ...... 128
4.6 Result .......... 138
Chapter Five Conclusions and Recommendations
5.1 Conclusions ......... 141
5.2 Recommendations ........ 145
References ........... 148
Appendix ............ 154
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