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系統識別號 U0026-3108201419361600
論文名稱(中文) 台灣資源回收業者在羅馬尼亞市場的競爭優勢分析-資源基礎理論觀點
論文名稱(英文) Competitive Advantage Analysis of A Taiwan Resource Recycling Manufacture in Romanian Market: A Resource Based Perspective
校院名稱 成功大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 102
學期 2
出版年 103
研究生(中文) 洪尚婷
研究生(英文) Shang-Ting Hung
學號 r47011178
學位類別 碩士
語文別 中文
論文頁數 81頁
口試委員 指導教授-方世杰
口試委員-周信輝
口試委員-黃瀞瑩
中文關鍵字 資源基礎理論  競爭優勢  資源回收產業 
英文關鍵字 Resource-Based Theory  Competitive Advantage  the Resource Recycling Industry 
學科別分類
中文摘要 在自然資源愈來愈缺乏的時代,各種原物料也愈顯珍貴,人類對於環保的議題逐漸重視,資源回收概念也漸漸深入到所有人的生活中,這樣的潮流使資源回收業的產值逐年提高且成為近年的明星產業。台灣的資源回收業者也因為過去政府一直採取開放與鼓勵的政策,導致現在國內資源回收市場呈現飽和的狀況,業者亟需朝海外市場佈局,以維持其競爭地位。而面對全球這股環保風潮,國內資源回收業者該如何進入海外市場、進而建立、運用其競爭優勢制定策略成為該海外市場領導者,變成一個重要的課題。本研究期望藉由資源基礎理論的觀點,以分析企業資產與能力為基礎,進而培養企業之核心資源與競爭力,進而產生更持久性的競爭優勢,並擬定最佳的企業競爭策略,以達資源回收業者成長之目標。
本研究以個案研究法,針對個案公司各階段之發展歷程,進行探討及分析,了解其如何建立競爭優勢。研究結果發現,其經營策略是以核心資源和競爭優勢為基礎,從而建立與產業間的聯結,同時再檢視產業環境、自身資源等來強化優勢、修正或發展經營策略,形成一個良性的循環體系,使能達到其策略目標。而本研究亦依據研究分析之結論,對於個案公司之競爭優勢建立及未來相關研究提出建議。
英文摘要 In the era of lacking nature resources, the raw materials are getting precious; these factors lead human beings increasing emphasis on environmental protection issues and take good care of the only earth. Resource Recycling concept also has gradually deep into everyone's life as a result. This trend makes recycling industry output value increased every year and become a star industry in recent years. In the past, the government has been adopting a policy of openness and encouragement on resource recycling industry, leading the domestic resource recycling a saturated market condition now, the industry layout need towards overseas markets in order to maintain its competitive position. Facing with this global green wave, the followings become an important issue for the domestic resource recycling industry: how to enter overseas markets, and how to use their competitive advantage developing strategies and become the market leader. This study is based on resource-based theory perspective to analyze firm’s assets and capacity, and to cultivate core resources and competitiveness of enterprises, and thus produce a more sustainable competitive advantage, and to develop the best competitive strategy to reach resource recovery industry growth goal.
The research is based on case study method, to understand how the case company builds their competitive advantage during the various stages of the development process. The result indicates that it’s business strategy is based on using their core resources and competitive advantage to establish the link between industries, in the meantime, through observing the industrial environment and viewing the advantages of their own resources, they can strengthen、amend or develop the best business strategy accordingly. With this virtuous circle, the case company can achieve it’s strategy goal.
論文目次 摘要 I
SUMMARY II
INTRODUCTION III
MATERIALS AND METHODS III
RESULTS AND DISCUSSION IV
CONCLUSION IV
誌 謝 V
目 錄 VI
表 目 錄 VIII
圖 目 錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 5
第三節 研究流程 7
第二章 文獻探討 8
第一節 資源基礎理論 8
第二節 競爭優勢 17
第三節 海外直接投資 22
第三章 研究方法與設計 30
第一節 研究方法 30
第二節 研究設計 35
第四章 產業與個案研究結果分析 36
第一節 羅馬尼亞投資環境簡介 36
第二節 個案公司簡介 46
第三節 羅馬尼亞資源回收產業 55
第四節 個案訪談結果分析 63
第五章 結論與建議 71
第一節 研究結論與發現 71
第二節 研究限制 77
第三節 未來研究建議 78
參考文獻 79
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【參考網站】
1. 國家發展委員會
http://www.ndc.gov.tw/dn.aspx?uid=7969
2. 世界經濟論壇WEF http://www.weforum.org/reports/green-investing-2009-towards-clean-energy-infrastructure
3. 行政院環境保護署
http://recycle.epa.gov.tw/Recycle/index2.aspx
4. 中華經濟研究院
http://www.cier.edu.tw/ct.asp?xItem=20502&CtNode=284&mp=1
5. 歐盟統計局
http://epp.eurostat.ec.europa.eu/portal/page/portal/statistics/search_database
6. 羅馬尼亞環保署
NEPA, 2010. National Environmental Protection Agency (2010)‘Annual Report 2010 – State of the Environmental Factors in Romania’(in Romanian)
http://www.anpm.ro/upload/48601_6%20Cap%206%20Managementul%20Deseurilor.2010.pdf
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