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系統識別號 U0026-3107201614202500
論文名稱(中文) 以價值共創觀點探討文化商圈社區總體營造計畫發展歷程
論文名稱(英文) Value Co-creation perspective on the process of integrated community development in cultural business distract
校院名稱 成功大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 104
學期 2
出版年 105
研究生(中文) 游舒涵
研究生(英文) Shu-Han Yu
電子信箱 happy_music_286@hotmail.com
學號 R47031047
學位類別 碩士
語文別 中文
論文頁數 105頁
口試委員 指導教授-方世杰
口試委員-周信輝
口試委員-黃瀞瑩
口試委員-王明照
中文關鍵字 服務主導邏輯  價值共創  文化創意產業  社區總體營造 
英文關鍵字 Service-dominant logic  Value Co-creation  Cultural creative industry  Integrated community development 
學科別分類
中文摘要 由過去傳統產業及農業社會發展至高科技產業,進而帶動服務業經濟產業的成長。商業與服務業等第三級產業成為帶動經濟發展的新核心,知識,文化與創意成為新經濟利潤的來源。商業發展將經濟重心移到新都會區,導致舊商業區的沒落,都市再造計畫為了振興城市中的衰落區,將各地公有閒置空間土地再利用。台南文化創意商圈-正興商圈即為舊商業區沒落再興起的實際案例。
本研究欲探討正興文化創意商圈進行社區總體營造興起的過程以及採行的策略,結合行銷領域中的共創價值理論,分析商圈在社區總體營造各階段中管理架構、資源、經驗環境、共同生產、價值獲取等五大因子彼此的互動關係。
經由共創價值模式的策略執行,落實文化創意商圈的社區總體營造計畫,並透過文化活動的舉辦及文化商品的創造,帶來文化創意商圈品牌建立以及文化創意產業在地化的成長,促進文化創意產業國際化與在地化的發展。
英文摘要 Nowadays, business and service industries become the primary development in economics environment, taking the place of traditional industry in algricultural society and technology industry in 20th centry. Economics developmnet gives a rise to new promising business district but also leads to decadency of old central business area. Without proper management in old central business areas, where brings into many idle spaces and wreckages. To rescue the decline areas in cities and countries, urban regeneration program is under construction by different ways.
The research is focus on the re-construction strategy of Tainan Jeng Shing cultural creative business area by qualitative method. To investigate how the old business district developes by marketing paradigm Value co-creation strategy in each re-construction period. To analyze the interaction between five main factors: management structure、resources、process environment、co-production、perceived value of value co-creation modle.
In conclusion, value co-creation strategy completely put into Tainan Jeng Shing cultural creative business area by implementing cultural activities and publishing cultural products, which strengthens integrated community development establishment, successfully facilitats the growth of localization and globalization in cultrural creative industry.
論文目次 第一章 緒論 1
第一節 研究背景與動機 1
壹 、研究背景 1
貳 、研究動機 2
第二節 研究目的與問題 4
第三節 研究流程 5
第二章 文獻回顧 6
第一節 價值共創之服務主導邏輯 6
壹 、商品主導邏輯 7
貳 、服務主導邏輯 8
第二節 、價值共創之架構模型 12
壹 、管理架構(Management structure): 13
貳 、資源(Resources): 14
參 、經驗環境(Process environment): 14
肆 、共同生產(Co-production): 14
伍 、價值獲取(Perceived benefits): 15
第三章 文化創意產業發展 16
第一節 、文化創意產業定義與內容 16
壹 、文化的定義 16
貳 、何謂文化產業 16
參 、台灣文化創意產業起源與範疇 16
第二節 、台南地方文化發展 29
第三節 、社區總體營造計畫 31
壹 、部會施策: 31
貳 、實際案例 32
第四節 小結 33
第四章 研究設計 34
第一節 研究場域 34
第二節 研究工具 37
第三節 研究對象 43
第五章 研究分析與討論 45
第一節 正興文化商圈社區總體營造發展歷程 45
壹 、理念宣導期(2009~2012年) 48
貳 、資源擴展期(2013~2014年) 53
參 、人才培育期(2015~現今) 61
第二節 社區總體營造計畫成果 72
壹 、地方文化商品 72
貳 、地方文化活動 78
參 、地方凝聚力 79
第三節 討論與分析 80
壹 、管理架構(Management Structure) 80
貳 、資源(Resources) 82
參 、經驗環境(Process Environment) 87
肆 、共同生產(Co-production) 89
伍 、價值獲取(Perceived benefits) 90
第四節 小結 93
第六章 結論與建議 95
第一節 研究結論 95
第二節 實務意涵與理論貢獻 96
壹 、理論貢獻 96
貳 、實務意涵 96
第三節 研究限制與建議 99
壹 、研究限制 99
貳 、研究建議 100
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