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系統識別號 U0026-3107201514343500
論文名稱(中文) 商業模式演化之初探- 以榮剛材料科技為例
論文名稱(英文) An Exploration of Business Model Evolution: A Case Study of Gloria Material Technology Corp
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 103
學期 2
出版年 104
研究生(中文) 邱俊宏
研究生(英文) Chun-hung Chiu
學號 R07024482
學位類別 碩士
語文別 中文
論文頁數 50頁
口試委員 指導教授-張紹基
指導教授-周信輝
口試委員-林豪傑
口試委員-鄭至甫
口試委員-李慶芳
中文關鍵字 商業模式  關鍵資源  關鍵活動  客戶價值 
英文關鍵字 Business Model  Resources  Activities  Customer Value 
學科別分類
中文摘要 一個企業要能在競爭的市場上存活並持續成長,關鍵在於知道企業自己在市場的定位,並且知道在什麼時候要做甚麼樣的改變,亦或是在什麼時候要調整企業的策略方向。也就是說,企業不只要有創新的技術、即時的市場資訊、賴以獲取利潤的營運模式也要隨市場移動而適當改變。但在何時改變,如何改變,得先從了解顧客需求、評估獲利潤程序、然後確認改變的幅度,才能確保戰果,為客戶也為公司創造價值 ( Johnson, Christensen & Kagermann, 2008) 。
藉"Business Model Generation" wrote by Alexander Osterwalder et al. (2010) 提出之商業模式概念為主要架構,以榮剛科技股份有限公司做為研究對象,針對其隨著關鍵資源的取得,選定其關鍵活動,本研究以時間序列方式進行企業調查與分析之個案研究方法,說明其策略變化與企業發展故事之內容,並藉此探討個案如何利用關鍵的資源積累其企業競爭力。
本研究即透過分析台灣榮剛材料科技公司的商業模式,瞭解此家個案公司是如何在國際情勢丕變、產業轉移、競爭者日益增加的不利環境下,調整起其商業模式以善用資源、強化優勢…提供顧客價值、動態的調整公司營運方向,不僅成功的擺脫了鋼鐵業的紅海戰場泥淖,戰勝了一次再一次的度過外來的威脅,在特殊鋼領域站穩腳步並紮根卓壯,營收逐步成長並達到產能的最高鋒。
英文摘要 A company must have effective and efficient tools to realize the external environments and internal resources and know how they are related. Through identifying its customer need, own strength and opportunity, a corporation will have the way to create the win-win situation for its customer and itself.
Nowadays business model is essential to a corporation’s success, because it describes the rational of how an organization creates, delivers and captures economic, social or other forms of value to its customers. The business model also provides top management level the vision to create new strategies, based on the company’s key factors like resources, activities, business structures, operations and so on. A good business model will bring profits to corporations through creating customer’s value.
This research aims to enhance the knowledge of business model by investigating how a business model evolves over time. This research employs a qualitative-based case study for empirical investigation. The case under study is Gloria Material Technology Corporation, a special metal manufacturer in Taiwan. This research will use the diagram of the book "Business Model Generation" by Alexander Osterwalder et al. (2010) to explain how the company used the business model in the process of developing its steel business.
論文目次 Abstract...................................................I
摘要......................................................Ⅳ
誌謝.......................................................V
目錄......................................................Ⅵ
圖目錄.....................................................Ⅷ
表目錄.....................................................Ⅸ
第一章 緒論.................................................1
1.1 研究背景與動機..........................................3
1.2 研究目的...............................................8
1.3 研究對象...............................................9
台灣唯一的特殊鋼專業廠—榮剛材料科技
1.4 研究限制..............................................11
第二章 文獻探討............................................12
2.1 重要商業模式觀點.......................................12
2.2 國內外相關案例.........................................16
2.3 小結..................................................18
第三章 研究方法............................................19
3.1 質性個案研究方法.......................................19
3.2 個案的選定.............................................20
3.3 個案資料來源..........................................23
3.4 個案分析.呈現.........................................24
第四章 個案故事............................................26
4.1 第一階段(~1999年) 破繭新生............................26
4.2 第二階段(2000~2005年) 沉潛蓄勢.........................30
4.3 第三階段(2006~2012年) 振翅高飛.........................35
第五章 討論................................................41

參考文獻..................................................43
公司沿革..................................................48
參考文獻 參考文獻

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