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論文名稱(中文) 資源拼湊下的競爭優勢獲取:一個中小企業的創業歷程
論文名稱(英文) Gaining competitive advantage through resources bricolaging: An entrepreneuring process of a small-and-medium-sized enterprise
校院名稱 成功大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 107
學期 2
出版年 108
研究生(中文) 洪新傑
研究生(英文) Shin-Jie Hung
學號 R47061076
學位類別 碩士
語文別 中文
論文頁數 67頁
口試委員 指導教授-周信輝
口試委員-方世杰
口試委員-蔡依倫
中文關鍵字 集中化差異化  中小企業  競爭優勢  質性個案研究 
英文關鍵字 Centralized differentiation  SMEs  competitive advantage  Qualitative Case Study 
學科別分類
中文摘要 中小企業在2017年的統計中占台灣總體企業的97.70%,就業人口占78.44%,總體銷售額占30.22%,以上數據,在在凸顯出中小企業實為台灣之中堅力量,對維持台灣經濟穩定成長與永續發展、創造就業之貢獻絕不容小覷。
本研究以典型新創中小企業之個案獲取競爭優勢的過程與使用的競爭策略為例,說明不論是已在紅海產業內的,抑或是即將投身於紅海產業內的中小企業,想要獲取產業內的競爭優勢,團隊需把握機會與資源反覆拼湊與隨時空背景推移不斷修正自身之集中化差異化策略是必要的,如此一來至少能夠站穩立足點並在過程中找尋讓企業成長的契機。
因此本研究嘗試結合Timmons, Spinelli, and Tan (1994)創業資源的觀點、Grant(2016)競爭優勢的觀點以及Baker & Nelson(2005)資源拼湊的觀點深入探討在中小企業的創業歷程中是如何透過一系列反覆的資源拼湊過程執行利基市場(niche market)的集中化差異化策略(Porter, 1985)逐步獲取競爭優勢,在競爭激烈的太陽能產業市場中把握稍縱即逝的超額利潤。
本研究個案賴奕達先生與其團隊背景為一司空見慣之創業典型,但卻能把握每個階段每個時點之關鍵機會與轉捩點,透過創業者與團隊優秀的溝通技巧,結合創造力與領導力發揮自身的競爭優勢,隨著時間推移不斷反覆拼湊修正自身之集中化差異化策略,靈活運用中小企業因應環境變遷的彈性優勢進一步獲取紅海產業中的競爭優勢,期能帶給已進入或即將進入相似市場的中小企業創業主一參考方向。
英文摘要 This study takes the process of acquiring competitive advantage in a typical case of newly-created small and medium-sized enterprises and the competitive strategy used as an example. It shows that whether it is in the Red Sea industry or the small and medium-sized enterprises that are about to devote themselves to the Red Sea industry, they want to acquire the industry. The competitive advantage, the team needs to grasp the opportunity and resources to reconcile and change the time and space background to constantly correct its own centralized differentiation strategy is necessary, so at least to stand firm and find the opportunity to grow the enterprise in the process.
Therefore, this study attempts to combine the perspectives of Timmons, Spinelli, and Tan (1994) entrepreneurial resources, Grant's (2016) competitive advantage point of view, and Baker & Nelson's (2005) resource patchwork perspective to explore how SMEs are engaged in the entrepreneurial process. A series of repetitive resource patching processes to implement the niche market's centralized differentiation strategy (Porter, 1985) gradually gain competitive advantage and capture fleeting excess profits in the highly competitive solar industry market.
This research case, Mr. Lai and his team background is a common entrepreneurial model, but it can grasp the key opportunities and turning points at each point in each stage, and develop their own skills through the excellent communication skills of entrepreneurs and teams, combined with creativity and leadership. Competitive advantage, over time, repeatedly splicing and revising its own centralized differentiation strategy, flexibly using SMEs to further obtain the competitive advantage in the Red Sea industry in response to the elastic advantages of environmental changes, and bring the products that have entered or are about to enter similar markets. SME entrepreneurs a reference direction.
論文目次 口試合格證明 I
摘要 II
致謝 VII
目錄 VIII
表目錄 X
圖目錄 XI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究架構與研究流程 5
第二章 文獻探討 6
第一節 創業資源 6
第二節 競爭優勢 11
第三節 資源拼湊 19
第四節 小結 23
第三章 研究方法 25
第一節 質性研究方法 25
第二節 個案研究法 26
第三節 資料蒐集與分析 29
第四節 太陽能產業概況與個案背景介紹 31
第四章 個案分析 37
第一節 第一階段:初生之犢不畏虎(2009~2013) 37
第二節 第二階段:那些打不倒我的,將使我更強大(2013~2016) 41
第三節 第三階段 撥雲見日,旭日東昇(2016~2019) 44
第五章 討論、意涵與結論 49
第一節 討論 49
第二節 理論與實務意涵 52
第三節 結論 56
第四節 研究限制與未來研究方向 56
參考文獻 57
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網路資料來源:

Bloomberg(2019). https://www.bloomberg.com/asia
EnergyTrend(2019). https://www.energytrend.com.tw
IEK工研院產業情報網(2019). http://ieknet.iek.org.tw/
經濟部中小企業處(2018).
https://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu_id=9432
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