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論文名稱(中文) 尋找一個台灣的企業社會責任模範 – 台灣本土企業奇美實業的個案研究
論文名稱(英文) Seeking A CSR Role Model in Taiwan – A Case Study of A Local Taiwanese Enterprise Chi Mei Corporation
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 99
學期 2
出版年 100
研究生(中文) 施佳成
研究生(英文) Brian C. Shih
學號 ra793114
學位類別 碩士
語文別 英文
論文頁數 94頁
口試委員 指導教授-林軒竹
共同指導教授-顏盟峰
召集委員-陳正忠
口試委員-林豪傑
中文關鍵字 企業社會責任  企業永續  奇美  台塑 
英文關鍵字 CSR  Corporate social responsibility  Taiwan petrochemical  Corporate sustainability  Sustainable corporation  Chi Mei  Formosa Plastics 
學科別分類
中文摘要 由於深受”為善不欲人知”這種集體認知和對慈善的文化影響,行善和慈善行為長久以來在台灣的社會中一直都是一個很難完美實行的一件事。因此,企業社會責任在許多台灣人心中仍然時常被聯想為是一種偽善或滿足自我的行為。

這份採用資料採礦和深層面談研究方法的質性研究使我們得以驗證我們的研究個案的確可以成為其他台灣的公司在推動企業社會責任同時又不失去其競爭力的典範。從最近20年來的財務報表分析,我們證實了這一個50多年的老公司-奇美實業已經成功地在台灣的企業界中發展出一套企業社會責任的策略。從我們的研究中發現,我們研究的案例公司不僅僅將企業社會責任的概念整合到整個公司的營運中,而且似乎已經在公司內部形成一種文化並且對台灣的其他跨國企業帶來正面的影響並使他們也將企業社會責任相關的政策整合到公司的營運和企業文化上。研究結果也證實了案例公司在投入員工福利,台灣社會和環境保護的投資中,其企業的生存的競爭力和生產力上都有較佳的報酬。
英文摘要 Beneficence and Philanthropic behavior has long been a difficult practice within Taiwanese society due to the collective cognition and culture toward philanthropy embodied by a Chinese proverb, “Go out of your way to keep the good deeds you do unknown”, this attitude is considered as a moral virtue. Thus, practicing Corporate Social Responsibility (CSR) is still often associated with hypocritical or self-serving behavior in the minds of many people in Taiwan.
This secondary data-mining and in-depth interview research method employed qualitative research, and has allowed this researcher to verify whether the research target is a good role model for other Taiwanese firms, a local Taiwanese enterprise which has been practicing CSR without losing its competitiveness. Financial reports from the last 20 years have proven to us just how the 50-plus year old Chi Mei Corporation has successfully developed a CSR strategy within the Taiwanese society. Not only has the research target company successfully integrated CSR into its business operations, but it seems as well to have become imbedded in the corporate custom and has positively influenced other Taiwan-based transnational corporations to integrate CSR policies into their business operations and organizational culture. This research verifies the target company financial viability and productivity it having performed better on the return of investment on employee welfare, society, and the environment.
論文目次 ACKNOWLEDGEMENTS II
ABSTRACT III
TABLE OF CONTENTS V
LIST OF TABLES VII
LIST OF FIGURES IX
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 CSR and SRI in Taiwan. 4
1.3 Research Motivation and Purposes. 8
CHAPTER TWO LITERATURE REVIEW 12
2.1 CSR Development. 12
2.2 The Coming of the SRI Era. 14
2.3 Definitions. 15
2.3.1 Definitions of CSR. 16
2.3.2 Definitions of Stakeholder. 21
2.4 International CSR Principals. 22
CHAPTER THREE RESEARCH METHODOLOGY AND TARGET COMPANIES 28
3.1 Research Target Company. 28
3.1.1. Introduction of Research Target Company. 29
3.1.2. Introduction of Benchmarking a Company. 31
3.1.3. Comparison of Target and Benchmarked Companies. 33
3.1.4. Target Company’s CSR on Employee Dimension. 36
3.1.5. Target Company’s CSR on Community/Society Dimension. 37
3.1.6. Target Company’s CSR on Environmental Dimensions. 38
3.2 Research Method, Scope and CSR Indices. 39
3.2.1. Indices of CSR performance. 42
CHAPTER FOUR RESEARCH FINDINGS 46
4.1 Comparative Data Analysis of CSR Costs. 46
4.1 Comparative Data Analysis of Returns on CSR Related Investments. 52
4.3 Interview Findings. 63
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 73
5.1 Conclusion. 73
5.2 Limitations and Suggestion. 75
REFERENCES 76
APPENDICES 80
Appendix 1: Data from 2001~2010 annual financial reports of Chi Mei Corporation. 81
Appendix 2: Data from 2001~2010 annual financial reports of Formosa Plastics. 83
Appendix 3: Chronicle of the target company. 85
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