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系統識別號 U0026-3007201815225700
論文名稱(中文) The Impact of Value Congruence and Social Interaction between Founder and Backers on Backers’Intention to Invest
論文名稱(英文) The Impact of Value Congruence and Social Interaction between Founder and Backers on Backers’Intention to Invest
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 106
學期 2
出版年 107
研究生(中文) 黃詩善
研究生(英文) Susan Chrestella Bahari
學號 RA6057573
學位類別 碩士
語文別 英文
論文頁數 73頁
口試委員 指導教授-王鈿
召集委員-陳正忠
口試委員-張巍勳
中文關鍵字 None 
英文關鍵字 Crowdfunding  Value congruence  Social interaction  Perceived distance  Perceived credibility  Intention to invest 
學科別分類
中文摘要 None
英文摘要 Nowadays, researches related to crowdfunding are developing but literatures about the relationship between project founder and backers are still limited. This research analyzes whether the value congruence and social interaction between founder and backers can impact on perceived distance that later on impacting perceived credibility and intention to invest in the project. The findings shows that both value congruence and social interaction are positively significant in affecting perceived distance. Higher in value congruence and social interaction will result on closer in perceived distance. Besides, perceived distance positively and significantly affect someone’s perceived credibility. The closer the perceived distance the more people will perceive it as credible. Meanwhile, perceived credibility also positively and significantly influences the intention to invest. Related to the mediating effect of perceive credibility towards the relationship between perceived distance and intention to invest, the findings indicate that perceive credibility is partially mediated the relationship. Theoretical and practical implications are discussed.
論文目次 ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS III
LIST OF TABLES VI
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Research Gap. 3
1.3 Research Objectives. 5
CHAPTER TWO LITERATURE REVIEW 6
2.1 Crowdfunding. 6
2.2 Construal Level Theory. 8
2.3 Relationship between Founder and Backers. 10
2.3.1 Value Congruence. 11
2.3.2 Social Interaction. 12
2.4 Perceived Credibility. 14
2.5 Intention to Invest. 16
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 18
3.1 Conceptual Framework. 18
3.2 Summary of Hypotheses. 19
3.3 Definition of Variables. 19
3.4 Research Design. 20
3.4.1 Pre-Test. 20
3.4.2 Experimental Design of Study 1. 21
3.4.3 Experimental Design of Study 2. 22
3.4.4 Manipulation Check. 23
3.5 Construct Measurements. 24
3.5.1 Value Congruence. 24
3.5.2 Social Interaction. 25
3.5.3 Perceived Distance. 25
3.5.4 Perceived Credibility. 25
3.5.5 Intention to Invest. 25
3.5.6 Control Variables. 26
3.5.7 Demographic Measurements. 27
3.6 Data Analysis Procedure. 28
CHAPTER FOUR RESEARCH RESULTS 29
4.1 Pre-Test Result. 29
4.1.1 Data Collection. 29
4.1.2 Research Findings. 29
4.2 Study 1 Result. 31
4.2.1 Data Collection. 31
4.2.2 Respondents’ Characteristics. 31
4.2.3 Analysis of Descriptive Statistics. 33
4.2.4 Factor Analysis and Reliability Test. 35
4.2.5 Manipulation Check of Independent Variables. 39
4.2.6 Hypothesis Testing. 40
4.3 Study 2 Result. 45
4.3.1 Data Collection. 45
4.3.2 Respondents’ Characteristics. 45
4.3.3 Analysis of Descriptive Statistics. 47
4.3.4 Factor Analysis and Reliability Test. 49
4.3.5 Manipulation Check of Independent Variables. 53
4.3.6 Hypothesis Testing. 54
4.4 Summary of Hypothesis Testing. 59
CHAPTER FIVE CONCLUSIONS AND SUGGESTIONS 61
5.1 Research Discussion and Conclusion. 61
5.2 Theoretical and Managerial Implications. 64
5.2.1 Theoretical Implications. 64
5.2.2 Managerial Implications. 65
5.3 Limitations and Future Researches. 66
REFERENCES 68
APPENDIX 72
Appendix 1. Research Design of Study 1. 72
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