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系統識別號 U0026-2908201915433600
論文名稱(中文) 外包代工廠面對客戶遴選機制之應對策略研究-以汽車零組件代工廠為例
論文名稱(英文) The Responding Strategy on Customer’s Supplier Selection Mechanism - A Case of Auto-component Industry
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系碩士在職專班
系所名稱(英) Department of Industrial and Information Management (on the job class)
學年度 107
學期 2
出版年 108
研究生(中文) 莊子揚
研究生(英文) Tzu-Yang Chuang
學號 R37041252
學位類別 碩士
語文別 中文
論文頁數 94頁
口試委員 指導教授-王泰裕
口試委員-謝中奇
口試委員-陳梁軒
中文關鍵字 AHP  供應商評選  策略研究  SWOT分析  五力分析 
英文關鍵字 reverse engineering  AHP  SWOT  five-force analysis  80/20 rule 
學科別分類
中文摘要 在現今全球化的洪流當中,工廠與工廠之間的競爭越來越劇烈,汽機車零組件產業供應鏈在南台灣更是百家爭鳴,每一個產業區塊都是滿滿的競爭者。而且以往在供應鏈當中只需要單純的把產品交付到客人手中,但到現今的全球化供應鏈當中時,傳統的單打獨鬥已注定成為被淘汰的產業犧牲品,尤其在過往常常被人詬病的就是供應鏈的長鞭效應,因此現在的供應鏈是互助的形式共同成長,在持續成長的同時也必須把握住自身的優勢,並不斷的精進自己改善劣勢才能不被這波洪流中淘汰。
每一間工廠就必須思考如何在從競爭者當中脫穎而出成為供應鏈中的一員,這涉及的層面非常廣。而本研究使用的是逆向工程的概念,以反向推理的想法透過問卷了解汽車零組件產業的關鍵因子後進行AHP分析,在找出各項因子以及權重之後,依據這些權重排序以個案的方式在SWOT及五力分析的構面下制定策略。
制定策略的重心將著重在80/20法則,把80%的資源及心力改善前20%重要的評選因子,而本研究在第四章的策略制定中,制定了五項策略來改善前十項的AHP關鍵因子,期望循著策略逐步執行後能使個案公司順利的在供應鏈當中穩定且持續精進的發展。
英文摘要 With the increasingly mature production technology of Auto-component, the competition among suppliers is becoming more and more intense. How to stand out from other competitors and become a regular supplier of Auto-component factories is the main purpose of this research. This research uses the similar concept of reverse engineering and studies the supplier selection mechanism through AHP(Analytic Hierarchy Process) with the idea of reverse reasoning. After finding each factor of AHP and its relative weight, we can select and formulate the strategy under the framework of SWOT and five-force analysis on a case-by-case basis according to the weight ranking. The focus of formulating the strategy will be on the 80/20 rule, 80% of the resources and effort will be used to improve the top 20% of the important selection factors, and concentrate the resources to achieve the goal of standing out from the competitors.
論文目次 摘要 i
目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 2
第二節 研究目的 7
第三節 研究範圍與限制 7
第四節 研究流程 8
第五節 論文架構 10
第二章 文獻探討 11
第一節 汽車零組件產業概況 11
第二節 OEM委外代工模式 15
第三節 AHP方法研究 21
第四節 策略管理及競爭策略的探討 27
第五節 小結 37
第三章 AHP方法與實作 38
第一節 研究步驟與流程 38
第二節 AHP評選指標 39
第三節 個案公司AHP評選指標 43
第四節 AHP評估準則權重分析 47
第五節 小結 56
第四章 個案公司策略研究 57
第一節 個案探討 57
第二節 個案公司五力分析 61
第三節 個案公司SWOT分析 64
第四節 競爭策略制定與選擇 74
第五節 小結 78
第五章 結論與建議 79
第一節 給個案廠商的建議 79
第二節 研究貢獻 80
第三節 後續研究建議 81
參考文獻 82
附檔1 個案公司評價準則得分及排序 85
附檔2 AHP問卷 86
參考文獻 Akarte, M. M., Surendra, N. V., Ravi, B., & Rangaraj, N. (2001). Web Based Casting Supplier Evaluation Using Analytical Hierarchy Process. Journal of the Operational Research Society, 52(5), 511-522.
Alchian, A. A., & Demsetz, H. (1972). Production, information costs, and economic organization. The American economic review, 62(5), 777-795.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bruno, G., Esposito, E., Genovese, A., & Passaro, R. (2012). AHP-based approaches for supplier evaluation: Problems and perspectives. Journal of Purchasing & Supply Management, 18(3), 159-172.
Byun, D.-H. (2001). The AHP approach for selecting an automobile purchase model. Information & Management, 38(5), 289-297.
Chen, Y. J. (2011). Structured methodology for supplier selection and evaluation in a supply chain: Elsevier Science Inc.
Collis, D. J., & Montgomery, C. A. (1999). Competing on Resources: Strategy in the 1990s Knowledge and strategy (pp. 25-40): Elsevier.
Conner, K. R. (1991). A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm? Journal of management, 17(1), 121-154.
Dickson, G. W. (1966). An Analysis Of Vendor Selection Systems And Decisions. Journal of Purchasing, 2(1), 5-17. doi:10.1111/j.1745-493X.1966.tb00818.x
Göran, S. (2004). Interactive vulnerability in buyer‐seller relationships: a dyadic approach. International Journal of Physical Distribution & Logistics Management, 34(8), 662-682. doi:doi:10.1108/09600030410557785
Patton, W. E. (1996). Use of human judgment models in industrial buyers' vendor selection decisions. Industrial Marketing Management, 25(2), 135-149. doi:https://doi.org/10.1016/0019-8501(95)00073-9
Penrose, E., & Penrose, E. T. (2009). The Theory of the Growth of the Firm: Oxford university press.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic management journal, 14(3), 179-191.
Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors: New York: Free Press.
Prahalad, C. K., & Hamel, G. (2006). The core competence of the corporation Strategische unternehmungsplanung—strategische unternehmungsführung (pp. 275-292): Springer.
Richardson, G. B. (1964). The limits to a firm's rate of growth. Oxford Economic Papers, 16(1), 9-23.
Richardson, G. B. (1972). The organisation of industry. The economic journal, 82(327), 883-896.
Saaty, T. L. (1986). Axiomatic foundation of the analytic hierarchy process. Management Science, 32(7), 841-855.
Saaty, T. L. (2003). Decision-making with the AHP: Why is the principal eigenvector necessary. European Journal of Operational Research, 145(1), 85-91. doi:https://doi.org/10.1016/S0377-2217(02)00227-8
Schmitz, J., & Platts, K. W. (2004). Supplier logistics performance measurement: Indications from a study in the automotive industry. International Journal of Production Economics, 89(2), 231-243. doi:https://doi.org/10.1016/S0925-5273(02)00469-3
Tagaras, G., & Lee, H. L. (1996). Economic Models for Vendor Evaluation with Quality Cost Analysis. Management Science, 42(11), 1531-1543. doi:10.1287/mnsc.42.11.1531
Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182.
Weber, C. A., Current, J. R., & Benton, W. C. (1991). Vendor selection criteria and methods. European Journal of Operational Research, 50(1), 2-18. doi:https://doi.org/10.1016/0377-2217(91)90033-R
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180.
Wilson, E. J. (1994). The Relative Importance of Supplier Selection Criteria: A Review and Update. International Journal of Purchasing and Materials Management, 30(2), 34-41. doi:doi:10.1111/j.1745-493X.1994.tb00195.x
Akarte, M. M., Surendra, N. V., Ravi, B., & Rangaraj, N. (2001). Web Based Casting Supplier Evaluation Using Analytical Hierarchy Process. Journal of the Operational Research Society, 52(5), 511-522.
Alchian, A. A., & Demsetz, H. (1972). Production, information costs, and economic organization. The American economic review, 62(5), 777-795.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bruno, G., Esposito, E., Genovese, A., & Passaro, R. (2012). AHP-based approaches for supplier evaluation: Problems and perspectives. Journal of Purchasing & Supply Management, 18(3), 159-172.
Byun, D.-H. (2001). The AHP approach for selecting an automobile purchase model. Information & Management, 38(5), 289-297.
Chen, Y. J. (2011). Structured methodology for supplier selection and evaluation in a supply chain: Elsevier Science Inc.
Collis, D. J., & Montgomery, C. A. (1999). Competing on Resources: Strategy in the 1990s Knowledge and strategy (pp. 25-40): Elsevier.
Conner, K. R. (1991). A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm? Journal of management, 17(1), 121-154.
Dickson, G. W. (1966). An Analysis Of Vendor Selection Systems And Decisions. Journal of Purchasing, 2(1), 5-17. doi:10.1111/j.1745-493X.1966.tb00818.x
Göran, S. (2004). Interactive vulnerability in buyer‐seller relationships: a dyadic approach. International Journal of Physical Distribution & Logistics Management, 34(8), 662-682. doi:doi:10.1108/09600030410557785
Patton, W. E. (1996). Use of human judgment models in industrial buyers' vendor selection decisions. Industrial Marketing Management, 25(2), 135-149. doi:https://doi.org/10.1016/0019-8501(95)00073-9
Penrose, E., & Penrose, E. T. (2009). The Theory of the Growth of the Firm: Oxford university press.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic management journal, 14(3), 179-191.
Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors: New York: Free Press.
Prahalad, C. K., & Hamel, G. (2006). The core competence of the corporation Strategische unternehmungsplanung—strategische unternehmungsführung (pp. 275-292): Springer.
Richardson, G. B. (1964). The limits to a firm's rate of growth. Oxford Economic Papers, 16(1), 9-23.
Richardson, G. B. (1972). The organisation of industry. The economic journal, 82(327), 883-896.
Saaty, T. L. (1986). Axiomatic foundation of the analytic hierarchy process. Management Science, 32(7), 841-855.
Saaty, T. L. (2003). Decision-making with the AHP: Why is the principal eigenvector necessary. European Journal of Operational Research, 145(1), 85-91. doi:https://doi.org/10.1016/S0377-2217(02)00227-8
Schmitz, J., & Platts, K. W. (2004). Supplier logistics performance measurement: Indications from a study in the automotive industry. International Journal of Production Economics, 89(2), 231-243. doi:https://doi.org/10.1016/S0925-5273(02)00469-3
Tagaras, G., & Lee, H. L. (1996). Economic Models for Vendor Evaluation with Quality Cost Analysis. Management Science, 42(11), 1531-1543. doi:10.1287/mnsc.42.11.1531
Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182.
Weber, C. A., Current, J. R., & Benton, W. C. (1991). Vendor selection criteria and methods. European Journal of Operational Research, 50(1), 2-18. doi:https://doi.org/10.1016/0377-2217(91)90033-R
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180.
Wilson, E. J. (1994). The Relative Importance of Supplier Selection Criteria: A Review and Update. International Journal of Purchasing and Materials Management, 30(2), 34-41. doi:doi:10.1111/j.1745-493X.1994.tb00195.x











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https://pocketmoney.tw/swot
http://crazyfinancier.pixnet.net/blog
http://www.ttvma.org.tw/cht/industrial-survey.php
https://www.stockfeel.com.tw/台股車燈三雄產業簡析/
https://www.artc.org.tw
https://www.artc.org.tw/chinese/03_service/03_02detail.aspx?pid=1456
https://en.wikipedia.org/wiki/Original_equipment_manufacturer
http://www.nhu.edu.tw/~ykhuang/AHP.doc
http://www.wangxianfeng.name/2010/12/analytical-hierarchy-process/
https://wiki.mbalib.com/zh-tw/%E6%88%98%E7%95%A5%E7%A0%94%E7%A9%B6
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