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系統識別號 U0026-2908201822291300
論文名稱(中文) 運動鞋試穿之感性研究 – 以籃球鞋為例
論文名稱(英文) A Study of Kansei on Sports Footwear Wear Test – Basketball Shoe as an Example
校院名稱 成功大學
系所名稱(中) 工業設計學系碩士在職專班
系所名稱(英) Department of Industrial Design
學年度 106
學期 2
出版年 107
研究生(中文) 曾議賢
研究生(英文) I-Shien Tseng
學號 P37031019
學位類別 碩士
語文別 中文
論文頁數 117頁
口試委員 口試委員-陳國祥
口試委員-何俊亨
口試委員-陳璽任
指導教授-馬敏元
中文關鍵字 運動鞋  試穿  專業運動員  創新研發階段  零售端  評價構造法  外觀結構  顏色配置 
英文關鍵字 Sport Shoe  Wear Test  Professional Athlete  Innovation Development End  Retailer End  Evaluation Grid Method  Quantitative Theory Type I  Cosmetic Structure  Color Configuration 
學科別分類
中文摘要 運動鞋業產發展時至今日已非常成熟,也因為運動鞋商業化的趨勢,各家廠牌亦投入相當資源進行研發新技術,期待在已然成熟的運動鞋產業中找出突破的可能性;在創新研發階段,運動鞋試穿流程與條件扮演著非常關鍵的角色,將應用新科技的研發鞋款透過一定的流程如針對某運動項目,讓專業運動員經過實際場域並模擬賽事規則,進行完整的測試,其後由專業訪談員針對試穿運動員進行訪談,並將之得到的結果反饋給研發設計團隊作為設計或工程面在下一階段進行改良的決策方向。反觀運動鞋零售店內的試穿流程卻有著非常簡單的步驟組成,多數情況下是從展示架上取下運動鞋後進行試套,這樣的試套行為是一般民眾在消費端的試穿過程。
本研究欲探討運動鞋在創新研發階段與零售店內針對試穿行為於不同族群間比較以下異同與關聯性:一、決定是否試穿的因子,二、試穿時會考慮的因子。透過評價構造法(EGM)萃取出的影響因子,以KJ法進行大項分類,進而利用數量化一類找出在研發端與零售端決定試穿與試穿時考慮的關鍵因子;再者,亦會探討各因子是否也存在關聯性。將關鍵因子進行影響程度的權重排序後,進行不同族群”專業運動員”、”非專業運動員”在創新研發端與零售端進行比較,期望完善研發端的試穿流程與條件。
研究結果指出,透過創研究階段現況的試穿回饋因子與零售端決定試穿與試穿時考慮的因子,加之不同族群的觀點作一系統性的整理比較,結果反應出創研階段針對專業運動員的試穿回饋因子可導入【外觀結構】與【顏色配置】,透過兩因子的導入對設計變更與製程調整作方向修正,縮短創研開發週期以提升同業競爭力。而零售端如能改變現有的試穿環境,如增設小型的籃球運動場域空間抑或是投籃模擬器都將有助於試穿過程中評估球鞋的性能取向更全面,對回饋因子也將更完善。
英文摘要 Sport footwear has been a very mature industry for a long time. Footwear brands input tons of resource on technology development for looking for the disruptive innovation possibility because of the trend of sport shoes commercialization. Shoe wear test is a very critical process at the innovation development stage. Through a professional athlete to wear test sport shoe that apply new tech by a formal game process on the court. After that process, testing team would interview the athletes and get the test result back to development and design team. The test feedback would be the direction for next round design decision making. But when we look at the wear test process at retailers end that consist of very simple steps. Most of time consumers grab the shoe from shelf and put it on that the process is very common that we can see at retailers all the time.
The purpose of this study is to investigate the differences and similarities between different groups of people in the innovation development stage and the retailers wear test behavior: 1. Factors that decide whether to wear test, and 2. Factors that will be considered during-wear test.
Through capturing the factors by Evaluation Grid Method (EGM) and use KJ method to categorize larger items. Then using the Quantitative Type I method to find out the key factors to be considered for decide-to-wear test and during-wear test at the innovation development end versus the retailer end. Going further to explore whether the factors are also related from one to the other. After ranking the key factors by weighing the influence level between different group of "professional athletes" and “non-professional athletes” were compared at the innovation development end with the retailer end. Hoping that to improve the innovation development end's wear test flow and the potential conditions to be considered in future.
The finding for motivation and preference of professional athletes and non-professional athletes on decide-to-wear test. The attractive factor "agility" is the first key consideration for professional athletes. Direct to middle factor "easy to control (break down to lower factor - low cut design, lightning-shape textured rubber outsole, rubber outsole with outrigger lateral side wall, Kyrie Irving signature shoes)". For professional basketball athletes, the ease of control is considered as a key consideration factor that the shoes have to quickly respond to any movements the players do. Rapidly provide foot flexibility is very critical for basketball sports.
In addition, the professional athletes consider the attractive factors during the process of decide-to-wear test have a concentration trend in "good for matching" which is the color and design sense.
The factors third to sixth "lightness", "comfort", "trust" and "durability" are directly related to the performance of the shoes. The interesting finding is that "trust" actually has a context with the wearing experience which from the signature shoes of the top athletes. There are significant concentrated feedback trends, such as "Kobe Bryant", "Paul George", "Kyrie Irving", "Lebron James" etc. Some athletes reported that they only wear the signature shoes of top athlete and even from the first generation signature shoe. Having those experiences the athletes will buy off the signature shoes carry on very similar design intend from first generation.
Another interesting finding before the wear test is that the athletes can clearly deliver out the specific needs to the lower factor that NIKE has many well-known innovation technologies in the market. Like "ZOOM air cushion", "FlyKnit", "XDR" and "React Foam" etc. Apparently innovation development does influence sports industry moving forward. If an application of an innovative technology can obtain recognition from professional athletes through the wearing experience. The positive impression of that experience will expand and continue until another advanced innovation technology emerges and then it’s potentially to be replaced.
For the factors and preferences of during-wear test for professional athletes and non-professional athletes. The factors being considered make a significant replacement once the professional athlete puts the foot into the shoe. Performance will be the athlete's first consideration.
The top five factors "cushion", "comfort", "safety", "confident" and "containment" are all related to the performance of the shoes. The main requirement for the professional athletes after they put the shoe on the foot is the perception of the performance from the shoes. The shoes must show the specific performance perception so that the athletes would be more focused on the basketball skill during the training or the game.
For the retailer end wear test environment, both of professional athletes or non-professional athletes they all indicate that if the environment can make some changes such as a dedicated field that allow the consumers run or jump. That will help the consumers sense the shoes more deeply during wear test so that the feedback factor after wear test is also expected to be more complete.
For the sport shoes industry application recommendation. At present the wear test feedback items of brand "N" at the innovation development end are still limited to "cushion", "comfort", "performance" and "durability". However the following adjustments can be made based on the research results compared to the current innovation development strategy. 1. Incorporate the cosmetic of the shoes into the design change considerations which can be divided into two aspects. First is Cosmetic Structure, from the comparison results of the attractive factors that the professional athletes strongly required the matching characteristics of the shoes. Revealing the structural changes of the shoes will help the athletes to be more able to wear test on the field through process. Complete feedback on the perception of wear test and then responsive rapidly and efficient adjustments to the innovation development design direction change or process optimization. Second is Color Configuration, color requirements have been mentioned many times in various feedback comparisons. Professional athletes have specific characteristics requirements for color. it will help a lot if innovation stage can consider the color configuration of each component of the shoe as a part of the design. In order to fully capture the feedback of professional athletes, the shoe making process variation can also be effectively resolved in the innovation stage. Even for improving efficiency and reducing product yield uncertainty during the innovation stage. 2. If the above two factors are included in the design and development phase of the innovation development stage, there is an opportunity to shorten the lead time of technology transition and the frequency of design changes. The introduction of the two factors will effectively complete the results of the wear test feedback and collect information completely. It will enhance the competitiveness of the industry if the technology of design and development can be directly introduced into mass production.
論文目次 目錄
摘要 ii
A Study of Kansei on Sports Footwear Wear Test – Basketball Shoe as an Example iii
誌謝 vii
目錄 viii
表目錄 xi
圖目錄 xiii
第1章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究範圍 5
1.4 研究架構與流程 6
第2章 文獻探討 9
2.1 運動鞋發展歷史 9
2.1.1 運動鞋 9
2.1.2 運動鞋起源 10
2.1.3 運動鞋創新研發 10
2.2 運動鞋試穿 12
2.3 觀察法 13
2.3.1 觀察法定義 13
2.3.2 觀察法種類 13
2.4 魅力工學 14
2.5 評價構造法 15
2.6 小結 15
第3章 研究方法 16
3.1 研究流程與資料蒐集方法 16
3.2 現況分析 18
3.2.1 創新研發端 – 結構式觀察法 18
3.2.2 零售端 – 結構式觀察法 19
3.3 問卷調查 20
3.4 焦點團體深度訪談 20
3.4.1 創新研發端訪談 20
3.4.2 零售端訪談 21
第4章 研究結果 22
4.1 現況分析結果 22
4.1.1 創新研發端試穿流程與條件 22
4.1.2 零售端試穿流程與條件 23
4.2 創新研發端試穿穿 – 半結構式評價構造法魅力特徵因子之萃取 24
4.3 專業運動員與非專業運動員於零售端試穿 - 魅力特徵因子之萃取 26
4.3.1 專業運動員於零售端決定試穿的魅力因子 – 上位評價項目之萃取 29
4.3.2 專業運動員於零售端決定試穿的魅力因子 – 中、下位評價項目之萃取 31
4.3.3 專業運動員於零售端試穿時考慮的魅力因子 – 中、下位評價項目之萃取 34
4.3.4 非專業運動員於零售端決定試穿的魅力因子 – 中、下位評價項目之萃取 37
4.3.5 非專業運動員於零售端試穿時考慮的魅力因子 – 中、下位評價項目之萃取 40
第5章 運動鞋試穿魅力因子之量化分析 42
5.1 實驗前期規劃 42
5.1.1 受測對象 42
5.1.2 問卷設計與發放 42
5.1.3 統計分析方法 45
5.2 數量化I類結果 45
5.2.1 專業運動員於零售端 – 決定試穿之魅力特徵項目與類目間的影響權重 46
5.2.2 專業運動員於零售端 – 試穿時之魅力特徵項目與類目間的影響權重 51
5.2.3 非專業運動員於零售端 – 決定試穿之魅力特徵項目與類目間的影響權重 56
5.2.4 非專業運動員於零售端 – 試穿時之魅力特徵項目與類目間的影響權重 61
5.3 專業運動員與非專業運動員 – 正相關魅力因子之比較 66
5.3.1 正相關魅力因子 66
5.3.2 專業運動員於創新研發端與零售端試穿之魅力因子比較 70
5.3.3 專業運動員與非專業運動員於零售端試穿之魅力因子比較 76
5.4 創新研發端之設計策略應用 81
5.5 零售端之試穿條件應用 82
5.6 小結 83
第6章 結碖與建議 84
6.1 研究結論 84
6.1.1 專業運動員封閉場域試穿回饋之魅力因子 84
6.1.2 專業運動員與非專業運動員在決定試穿時的動機與偏好 85
6.1.3 專業運動員與非專業運動員試穿時考慮的因素與偏好 86
6.2 研究建議 87
6.2.1 運動鞋產業應用建議 87
6.2.2 後續研究建議 87
參考文獻 89
附錄 91
A.1 專業籃球運動員 – 籃球運動鞋試穿之魅力因素問卷 91
A.2 非專業籃球運動員 – 籃球運動鞋試穿之魅力因素問卷 105

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