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系統識別號 U0026-2908201813543800
論文名稱(中文) 競爭型閉環供應鏈之定價與敏捷服務策略
論文名稱(英文) Pricing and agile service decisions in a closed-loop competing supply chain
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系
系所名稱(英) Department of Industrial and Information Management
學年度 106
學期 2
出版年 107
研究生(中文) 邱家輝
研究生(英文) Chia-Huei Chiu
學號 R36051181
學位類別 碩士
語文別 中文
論文頁數 64頁
口試委員 口試委員-葉丁鴻
口試委員-陳明德
指導教授-張秀雲
中文關鍵字 敏捷供應鏈  第三方逆物流  再製造系統  閉環供應鏈  定價 
英文關鍵字 agile supply chain  third-party reverse logistics  remanufacturing systems  closed-loop supply chain  pricing 
學科別分類
中文摘要 由於時尚產業要求快速、敏銳、別出心裁的特性,「快速時尚」顛覆傳統時尚的型態,從強調奢華高貴與製造繁複的情形,轉變為平價舒適與製造快速的模式,卻又不失時尚商品所具備的設計感,因此,敏捷性(Agility)的供應鏈體系便成為企業重視的解決方式,對於製造業而言也常是其重要的議題。有鑒於此,客製化生產,並讓供應鏈更具有彈性及快速而有效的回應,便是時尚產業取得競爭力的一個關鍵。然而客製化生產與快速回應將直接影響價格及成本,因此,本研究針對在不同客群與不同配送渠道的競爭環境下,探討敏捷式服務與定價對於製造商、零售商及供應鏈之利潤影響。此外,快速時尚的背後,也帶來了環境的破壞,因快速時尚興起,激發消費者興趣,促成衣服需求的增加,不少國際知名品牌已開始反思,提倡舊衣回收。因此,本研究也針對過季衣物以及舊衣回收部分,考慮第三方逆物流,透過再製造流回市場。
本研究目的欲使供應鏈之整體利潤最大化。藉由競局的方式建構廠商在市場地位不對稱之兩種情形以及供應鏈各成員同時採取合作的集中式策略,探討閉環供應鏈之最佳定價與服務水準,並對利潤進行分析;在需求方面,針對不同配送渠道以及競爭對手之影響,提供整體供應鏈如何以價格、服務水準影響利潤。然而在供應鏈訂價大多數文獻中都僅考慮兩階段(製造商與零售商)及單期作探討,故本研究將考慮前期的價格影響,並以競局的方式作為本研究思路對三階段供應鏈進行探討。
最後藉由數值與敏感度分析探討模型利潤與參數之間的關係,發現集中式模型具有最大之整體供應鏈利潤、零售商領導模型中具有最大的零售商利潤與經銷商利潤,製造商領導模型則具有最大的製造商利潤與最大的再製造商利潤,本研究也發現當回收品供給量充足時,提升再製造佔市場比例對零售商領導模型的整體利潤下降幅度較不顯著,其原因是回收品供給充足時,對於提升再製造商利潤有明顯的效果,進而導致下降幅度較不明顯。
英文摘要 In recent years, we have witnessed the start-up of fast fashion industry which collect, recycle and sell remanufactured fashion products. Therefore, the agility supply chain system is an important issue for the manufacturing industry. In the light of this, retailers must provide the faster service making the supply chain more flexible, quick and effective response. This thesis considers a three-stage closed-loop supply chain consisting of a manufacturer, a remanufacturer, a distributor, a third party and a retailer. Based on different chain competing forms of chain members, three decision models viz. manufacturer-led, retailer-led and centralized scenarios are established to explore the chain members’ optimal strategies on price and service level. By using the backwards induction and game theory, the corresponding analytical optimal solutions are obtained. Finally, we carry out the sensitivity analysis of some key parameters through numerical studies for examining their influences on the pricing and service decisions and chain members’ maximum profits. On the basis of comparison and analysis, some managerial insights are derived.
論文目次 摘要........................................i
Extend Abstract............................ii
致謝........................................vii
目錄.......................................ix
表目錄.....................................xi
圖目錄.....................................xii
第一章 緒論................................1
1.1研究背景與動機...........................1
1.2研究範圍限制與目的........................2
1.3研究架構與流程............................3
第二章 文獻探討.............................5
2.1敏捷式供應鏈..............................5
2.1.1大量客製化..............................6
2.2逆向物流..................................7
2.3再製造系統................................8
2.3.1混和再製造系統..........................10
2.4閉環供應鏈架構............................10
2.4.1雙渠道設計.............................11
2.5小結.....................................12
第三章 模型建構.............................13
3.1問題描述與假設............................13
3.1.1符號定義...............................15
3.1.2模型假設...............................17
3.2模型建構分析.............................18
3.2.1 各模型下之產品需求式...................18
3.2.2 RL模型:零售商為領導者..................20
3.2.3 ML模型:製造商為領導者..................30
3.2.4 Centralized模型: 集中策略模型..........41
3.3小結.....................................45
第四章 數值分析與參數敏感度分析..............46
4.1數值分析.................................46
4.2 參數敏感度分析...........................49
4.2.1 再製造佔市場變化對利潤之影響............49
4.2.2 網路直銷通路占新品市場比率變化對利潤之影響.53
4.2.3 二次項服務成本係數變化對利潤之影響.......56
4.3小結.....................................59
第五章 結論與未來研究方向....................60
5.1結論.....................................60
5.2未來研究.................................61
參考文獻....................................62
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25.台灣醒報 https://anntw.com/
26.美國供應鏈管理專案協會網址 https://www.scscmp.org/
27.聯合新聞網 https://udn.com/news/index
28.管理知識中心https://mymkc.com
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