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系統識別號 U0026-2907202012233600
論文名稱(中文) 考量產量競爭下產能配置策略之研究
論文名稱(英文) Capacity allocation strategy under quantity competition
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系碩士在職專班
系所名稱(英) Department of Industrial and Information Management (on the job class)
學年度 108
學期 2
出版年 109
研究生(中文) 賴俊堯
研究生(英文) Jun-Yaw Lai
電子信箱 junyaw.lai@gmail.com
學號 R37071273
學位類別 碩士
語文別 中文
論文頁數 66頁
口試委員 口試委員-張巍勳
口試委員-陳盈彥
指導教授-吳政翰
中文關鍵字 產量競爭  產能配置策略  多產品線  雙佔市場 
英文關鍵字 Production competition  capacity allocation strategy  multiple product lines  duopoly market 
學科別分類
中文摘要 薄膜電晶體液晶顯示器(Thin film transistor liquid crystal display, TFT-LCD)的產業中,在既有市場的廠商,面對後繼競爭者加入市場侵略的狀況之下,原本已在市場的廠商,要如何在有限的市場需求下,面對廠商的競爭,思考如何轉變產品結構、調整產能,以因應競爭者的侵略,成為重要的議題。本研究探討兩家面板製造廠商在產量競爭下,分別有不同的產能水準,一間廠商產能較小,另一間廠商則擁有較大產能;在產能全稼動與經濟生產下的賽局,因此會衍生出四種情境,並加以模擬與分析趨勢。
本研究針對此情境狀況建構競爭模型,推導出廠商間產能稼動與獲利之關係,利用數值分析探討參數,研究出劣勢者與優勢競爭者均衡解與最佳獲利的決策分析,最終並提出決策管理意涵。本研究可發現:1.產品初始價格高低與兩種生產模式皆有正向關係;2.產能敏感度對於兩廠商彼此產能生產模式為對立。3.獲利與對手競爭強度,成現負斜率走向。4. 弱勢廠商初始偏好之相對比例,採經濟生產,獲利則可為最佳。5.產品轉換率相較於產能策略而言,兩廠商皆只需採行經濟生產,彼此即可獲得最大利益。
英文摘要 The original manufacturers in the TFT-LCD industry are facing a threatening situation when the competitors join the market. It is a significant issue for the original manufacturers to consider how to change the composition of the products, and to adjust the production capacity in order to face the aggression from the competitors in such a limited market demand. This study discusses two panel factories competed in production capacity. The difference between two factories depends on more production and less production. In the competition between full activation of production and economic batch production, therefore, it leads to four situations. In addition to simulate and analysis these tendencies.
This study indicates the connection between the firm’s activation of production and profits through those situations above-mentioned. Using numerical analysis to discuss the parameter in terms of balanced solution and the best profitable strategy analysis. However, provide a managing content. This research offer suggestions: 1). There is a positive relationship between the initial prices from low to high and two types of production mode. 2). Both of two factories are against with production sensitivity and their production mode. 3). The slope tends to be negative according to profits and opponent’s competitive intensity. 4). The vulnerable factory which prefer the initial relative ratio using economic batch production. 5). The conversion rate compared to production strategy are due to both factories implement economic batch produce to reach mass profit.
論文目次 中文摘要 I
致謝 VI
目錄 VII
圖目錄 IX
表目錄 XI
1 第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究架構 4
2 第二章 文獻探討 5
2.1 產能策略 5
2.2 價格競爭 6
2.3 競爭策略 6
2.4 小結 7
3 第三章 研究方法 10
3.1 問題描述與定義 10
3.2 研究假設 11
3.3 模型符號定義 13
3.4 模型建構 14
4 第四章 數值分析 22
4.1 廠商N投入經濟生產之分析 22
4.2 廠商N產能滿載之分析 29
4.3 廠商L投入經濟生產之分析 36
4.4 廠商L產能滿載之分析 41
4.5 靜態均衡 46
4.6 小結 51
5 第五章 結論 55
5.1 研究發現 55
5.2 未來目標 56
參考文獻 57
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