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系統識別號 U0026-2906201922394500
論文名稱(中文) 創業家人格特質和創業成功的關聯:以R公司為例
論文名稱(英文) Exploring the Relationship between Entrepreneur’s Characteristics and Success : A Case Study of R Company
校院名稱 成功大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 107
學期 2
出版年 108
研究生(中文) 洪知妍
研究生(英文) Chih-Yen Hung
學號 R47061092
學位類別 碩士
語文別 中文
論文頁數 81頁
口試委員 指導教授-葉桂珍
口試委員-張太平
口試委員-張榮庭
口試委員-汪美香
中文關鍵字 創業家人格特質  供應商夥伴關係  微型企業 
英文關鍵字 Entrepreneur’s characteristics  Supply-chain partnership  Micro-enterprise 
學科別分類
中文摘要 在面對全球化的市場競爭,創業家需面對高風險、高不確定性激烈競爭的市場。而投入市場後要存活下來又是另一個艱鉅的挑戰。要承擔與面對在創業過程這些高風險及高不確定性的問題,其人格特質一定有和一般人不同之處。
本研究透過「質性研究方法」的「個案研究法」,採用半結構式深度訪談以台灣一經營超過二十年以產品創新設計為導向的微型企業R公司當前經營者Wen接手至今的營運過程及經歷來探討創業者人格特質和創業成功的關連。
在創業過程中,經營者如何憑藉其創業家特有的人格特質面對市場競爭、預見及捉住機會、面對及解決創業期間經歷的困境,及運用其人格特質制定策略循序漸進建立供應商夥伴的關係,發展出可以替公司帶來最大競爭優勢的組織間創新供應商夥伴關係,達到以最少的成本建構最大可能的公司運作規模,替公司帶來最大的效益。
透過對本個案的研究發現創業者的人格特質不管在面對創業困境的解決方案運用與企業策略的規劃都有顯著的影響進而影響創業的成功。
英文摘要 This study will explore the relationship between an entrepreneur’s characteristics and entrepreneurial success through a case study using the Case Study Method of the Qualitative Research Method. R Company, a micro-enterprise that has been operating for more than 20 years and is oriented towards product innovation and design, will show how an operator Wen can face and solve the difficulties experienced during her entrepreneurial career, and how she can use her personality traits to develop strategies to build a supply-chain partnership, step-by-step.

She develops an innovative supply-chain partnership that builds the largest possible scale of company operations with the least amount of cost and provides the company with the greatest competitive advantage.

Through a study of this case, it is found that the characteristics of entrepreneurs have a significant impact on the solutions to the entrepreneurial dilemmas and the planning of the corporate strategy, both of which in turn affect the success of an enterprise.
論文目次 摘要 I
目錄 VII
表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 研究流程 5
第二章 文獻探討與個案背景回顧 6
第一節 人格特質 6
第二節 供應鏈夥伴關係 11
第三節 個案公司簡介 14
第三章 研究方法 20
第一節 質性研究法 20
第二節 研究設計 25
第四章 研究發現 29
第一節 Wen 的供應商夥伴策略 29
第二節 由Wen 的供應商夥伴策略看其人格特質 37
第五章 結論與建議 44
第一節 研究結論 44
第二節 研究貢獻 46
第三節 研究限制 48
第四節 未來研究方向建議 49
參考文獻 50
附錄、R公司訪談逐字稿 56

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參、網頁資料
1. 李劍志 (2014)。微型企業創業之成功關鍵因素探討-兼論創業帶動就業?2014年1月17日,取自「經濟部人才快訓電子報」:http://itriexpress.blogspot.com/2014/01/blog-post_16.html
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