||Bars and Nightclubs in the Nightlife Industry:
An Emphasized Study on Emotion-based Considerations
||Bars and Nightclubs in the Nightlife Industry:
An Emphasized Study on Emotion-based Considerations
||Institute of International Management (IIMBA--Master)
||Raponcel Dionaldo Abueg
Mirror neuron mechanism
Nightlife establishments include bars, pubs and nightclubs. These establishments are available from the late evening into the early hours of the morning. They are continuously flourishing all over the world. Thriving researches have existed in the western countries especially in Europe; yet in the east, we are still left behind. Questions regarding the existence of this social phenomenon are yet unanswered.
We try to address this issue by conducting twenty-four semi-structured interviews in the southern cities of Taiwan such as Tainan and Kaohsiung. Results include the motivation of people which answers the ‘why’, as well as the preferences or ‘which kind of’. Results also deliver explanations to the impressions and appraisals of people who frequent these establishments, such as importance, risks, expense, advantage and disadvantages.
Although the answers from different interviewees reveal a colorful area to be studied, this thesis focuses on the feelings and emotions that customers and owners of nightlife establishments feel. At the end of the research, we realize the development of a theoretical framework to explain the phenomenon. Moreover, self-indulgence and mirror neuron mechanism is introduced to explain a portion of this social phenomenon.
TABLE OF CONTENTS IV
LIST OF TABLES IX
LIST OF FIGURES XI
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Gap. 5
1.3 Research Objectives. 6
1.4 Value of the Study. 6
1.5 Scope of the Study. 7
1.6 Structure of the Study. 8
CHAPTER TWO LITERATURE REVIEW 10
2.1 Difference between a Bar and a Nightclub. 11
2.2 Cognitive Component. 12
2.3 Affective Component. 13
2.3.2 Human Emotions. 14
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 16
3.1 Research Approach. 16
3.2 Data Collection and Research Setting. 17
3.3 Interviewee Profile. 20
3.3.1 IntervieweeNo. 21
3.3.2 NameInternal. 21
3.3.3 Age. 21
3.3.4 Gender. 22
3.3.5 Nationality. 22
3.3.6 PlaceOfInterview. 22
3.3.7 Membership. 22
3.3.8 FrequencyOfBarAttendance. 23
3.3.8 RelationshipStatus. 23
3.4 Confidentiality. 24
3.5 Data Analysis. 24
3.6 Preliminary Interview. 27
CHAPTER FOUR RESEARCH ANALYSIS AND FINDINGS 33
4.1 Open Coding. 34
4.1.1 Advantage. 34
4.1.2 Disadvantage. 35
4.1.3 Expense. 35
4.1.4 Feeling. 35
4.1.5 Frequency. 36
4.1.6 Importance. 36
4.1.7 Impression. 36
4.1.8 Memory. 37
4.1.9 Motivation. 37
4.1.10 Ownership. 37
4.1.11 Preference. 38
4.1.12 Regret. 38
4.1.13 Risk. 38
4.1.14 Topics of Conversation. 38
4.2 Axial Coding. 46
4.2.1 Advantage. 46
4.2.2 Disadvantage. 47
4.2.3 Expense. 49
4.2.4 Feeling. 50
4.2.5 Frequency. 51
4.2.6 Importance. 52
4.2.7 Impression. 53
4.2.8 Memory. 54
4.2.9 Motivation. 55
4.2.10 Ownership. 56
4.2.11 Preference. 58
4.2.12 Regret. 59
4.2.13 Risk. 60
4.2.14 Topics for Conversation. 60
4.3 Correlation Among Concepts. 61
CHAPTER FIVE THEORETICAL DEVELOPMENT AND DISCUSSION 70
5.1 Selective Coding. 70
5.2 Theory Development. 71
5.3 Theory Interpretation. 72
5.4 Theoretical Saturation. 76
5.4.1 Before Attendance. 78
5.4.2 During Attendance. 78
5.4.3 After Attendance. 78
5.4.4 Appraisal. 79
5.4.4 Frequency. 80
5.5 Discussion. 80
5.6 Managerial Implication. 82
CHAPTER SIX CONCLUSION AND RECOMMENDATIONS 85
6.1 Research Conclusion. 85
6.2 Research Limitation. 86
6.2.1 Research Setting. 86
6.2.2 Language Barrier. 87
6.2.3 Data Analysis Tool. 87
6.3 Further Research Recommendations. 87
Transcript of IntervieweeNo01 and IntervieweeNo02. 93
Transcript of IntervieweeNo03. 96
Transcript of IntervieweeNo04. 99
Transcript of IntervieweeNo06 and IntervieweeNo07. 100
Transcript of IntervieweeNo08 and IntervieweeNo09. 102
Transcript of IntervieweeNo10. 105
Transcript of IntervieweeNo11. 106
Transcript of IntervieweeNo12. 108
Transcript of IntervieweeNo13. 109
Transcript of IntervieweeNo14. 110
Transcript of IntervieweeNo15. 111
Transcript of IntervieweeNo16. 112
Transcript of IntervieweeNo17. 114
Transcript of IntervieweeNo18. 116
Transcript of IntervieweeNo19. 117
Transcript of IntervieweeNo20. 118
Transcript of IntervieweeNo21. 120
Transcript of IntervieweeNo22. 122
Transcript of IntervieweeNo23. 123
Transcript of IntervieweeNo24. 125
Axial Coding for Advantage. 128
Axial Coding for Disadvantage. 130
Axial Coding for Expense. 132
Axial Coding for Feeling. 132
Axial Coding for Frequency. 135
Axial Coding for Importance. 135
Axial Coding for Impression. 136
Axial Coding for Memory. 137
Axial Coding for Motivation. 138
Axial Coding for Ownership. 142
Axial Coding for Preference. 142
Axial Coding for Regret. 143
Axial Coding for Risk. 143
Axial Coding for Topics of Conversation. 144
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