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系統識別號 U0026-2808202005165000
論文名稱(中文) 考量合約式協調於鮮果商品之供應鏈管理
論文名稱(英文) Supply Chain Management for Fresh Fruit with Consideration of Contractual Coordination
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系
系所名稱(英) Department of Industrial and Information Management
學年度 108
學期 2
出版年 109
研究生(中文) 王聖元
研究生(英文) Sheng-Yuan Wang
學號 R36061110
學位類別 碩士
語文別 中文
論文頁數 90頁
口試委員 指導教授-黃宇翔
口試委員-翁慈宗
口試委員-張秀雲
中文關鍵字 鮮果商品  易腐性產品  供應鏈管理  合約制定  精緻農業 
英文關鍵字 Fresh fruit  perishable product  Supply chain management  Contract formulation  Quality agriculture 
學科別分類
中文摘要 隨著科技的興起、時代的進步,人們的生活品質有大幅度的提升,因此消費者進行消費時漸漸開始重視產品的品質與價值。本研究因應時下精緻農業之興起,類似於奢侈品之頂級鮮果類商品愈來愈多樣且昂貴珍稀,而該類產品之銷售模式比起一般鮮果商品更容易受到品質腐敗性影響,因此該精緻農產品類型之頂級鮮果商品於其產業中的供應鏈管理變得尤為複雜,更需要藉由外力因素來降低整體供應鏈中的品質不確定性。
本研究以精緻農業中高級珍稀鮮果商品為核心產品,探討該類鮮果商品之供應管理議題,而在鮮果商品的供應鏈中,中游盤商佔據供應鏈領導地位,故在彼此的談判、決策權中具有主導性的優勢,因此即便整體供應鏈利潤龐大,但收益皆集中於中游盤商或下游零售商手中,即便商品屬性定位為珍稀品,上游鮮果生產者仍於供應鏈中較為弱勢之一方,並遭受一定程度之利益剝削,故研究將探討單一高級珍稀鮮果商品之供應鏈管理議題,並建立一二階供應鏈模型,其上游參與者為鮮果生產者、中游參與者為鮮果供應盤商,其中鮮果生產者面臨種植不確定性、中游盤商與後端需求面臨產品品質不確定性。產品品質不確定性以產品變質率進行表示,即單一產品會由於品質變異而變成次級品,在需求不確定下,利用合約協調使得供應鏈參與雙方利潤得到進步,而本研究更結合應用科技,建立或使用冷鏈之概念於本研究所設計之合約中,並以訂購數量較難以控制之精緻農產品為核心產品,建構較符合該類精緻農產品特性之較為新穎的合約式協調模型,本研究設計之合約種類包含:(1)數量回購合約、(2)成本分享合約,而決策者可根據產品特性與其背景選擇最適之合約進行供應鏈協調,研究顯示根據不同類型之精緻鮮果商品,相較於數量回購合約,成本分享合約較能達到一定程度之協調,除合約使用的建議之外,本研究亦討論了市場面參數與商品面參數對各情境之敏感性,以幫助讀者了解影響程度較劇烈之參數,以便進行供應鏈管理。
英文摘要 With the rise of technology over time, the quality of our life has dramatically elevated, and therefore, consumers gradually pay attention to the significance of the quality and value of the merchandise. Owing to the rapid growth of agricultural technology, the fresh fruit in quality agriculture has been popular on the market. However, the management of this sort of products supply chain is much more challenging due to the fact that the sales of such products are more susceptible to go moldy than the general fresh fruit products. Moreover, either quality agriculture or general fruit, the wholesaler of both is the leader in the supply chain, which shares the maximum benefits as well. In this situation, this study proposes a two-stage supply chain model that organizes farmers and wholesalers. This model considers the planting risks and uncertainties of demand also take precious fresh fruit product that has characteristic of perishability as the core products. In order to coordinate this supply chain, and improve the farmer’s profit, this study attempts to use the contract as a tool of coordinating channels. This study formulates two kinds of contracts: (1) The Quantity-buy-back contract and (2) The Cost-sharing contract. Through the comparison and analysis of contracts, we found that the cost-sharing contract that combines the concept of cool-chain can obtain greater benefits than that of the quantity-buy-back contract. Also the results indicate that reducing the level of perishability of the product is important. Therefore, this study can prove that applying cool-chain is an adequate strategy when facing a problem aforementioned in the supply chain. Finally, this study displays the result of applying the contract by case-study and sensitivity-analysis, this study also helps readers to understand the impact of features of the product and the market factors on contracts, and provides some inspiration that can be referenced for managers to make decisions.
論文目次 摘要 I
英文摘要 II
誌謝 VIII
目錄 IX
表目錄 X
圖目錄 XI
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第四節 研究範圍與重要性 4
第五節 論文架構 4
第二章 文獻探討 6
第一節 鮮果商品之定義與市場 6
第二節 鮮果商品之供應鏈管理 10
第三節 鮮果商品之合約 19
第三章 鮮果商品銷售模式與協調式合約 26
第一節 問題描述 26
第二節 研究架構 28
第三節 模型建構 30
第四章 應用與分析 67
第一節 案例應用與分析 67
第二節 敏感度分析 77
第五章 結論與建議 83
第一節 研究貢獻 83
第二節 研究限制 84
第三節 未來研究方向 85
參考文獻 86

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