進階搜尋


 
系統識別號 U0026-2801201417414500
論文名稱(中文) 從創意人才到創意服務提供者: 鶯歌陶瓷博物館與三鶯藝術村之創意合作探討
論文名稱(英文) From Creative Talent to Creative Service Provider: Exploring the Creative Collaboration between San-Ying Art Village and Ying-Ge Ceramic Museum
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 102
學期 1
出版年 103
研究生(中文) 王菀柔
研究生(英文) Wan-Jou Wang
學號 pa6001083
學位類別 碩士
語文別 英文
論文頁數 111頁
口試委員 指導教授-仲曉玲
口試委員-林蕙玟
口試委員-張瑜倩
中文關鍵字 創意產業  創意人才  創意合作  創意服務提供者 
英文關鍵字 creative industry  creative talent  creative collaboration  creative service provider 
學科別分類
中文摘要 博物館任務隨著時代演變,從收藏、研究、教育等直到2000年逐漸重視參訪者的需求,同時政府對博物館預算補助逐年降低,博物館面臨自負營收的情況下,熟悉顧客需求對博物館產業而言便顯得更加重要。然而隨著博物館的任務與角色轉變,館內組織變革亦是必然的過程,組織內部以及各部門之間的運作,甚至擴大涉及到與博物館相關人員之間的合作溝通,儼然構成一座博物館經營成敗的關鍵。而藝術家作為博物館產業中的創意人才,博物館為其提供舞台,雙方為吸引參訪者及新客群的開發而努力,因此也考驗著博物館與藝術家該如何攜手合作創造場場唱作俱佳的表演,最終贏得觀眾的滿堂喝彩。為了釐清博物館與創意人才的合作關係,在多數研究以博物館立場為出發點下,基於探索與創新之精神,同時為深刻理解被稱為「創意人才」之藝術家心理,本研究採質性分析,從藝術家角度探索個案與博物館產業相關人員的溝通合作、角色扮演及合約關係等,暸解實際情形與可能影響合作過程的相關因素後,建立出在創意合作中概念清晰的服務方針。
英文摘要 Since 2000, the mission of museums has evolved from research, education to visitors. Simultaneously, financial subsidies from government have declined year by year. Thus, museums are under pressure to act more like enterprises. The relevant manpower in museums that customize visitor services has become increasingly important. To cope with this challenge, museum organizations are restructured and are embedded in a network of collaboration. Therefore, the collaboration between and across internal departments of museums, or even sectors concerning museum industries will have critical significance in a successful museum management. Artists, as for museum industries, serve as creative talents. While museums, as for artists, serve as a major platform of operation. Both parties strive for the same target population – the audience. Thus how both parties collaborate in order to successfully manage exhibitions with good visitor receptions is put on trial. This research focus on artists’ role as “creative talent” who engage in negotiation process with museums and the concerning sectors, by employing qualitative methods to resolve the much delicate mechanisms of museum industry. The purpose of this study aims to explore the relationship between creative talent and museums, in order to design a clear service guideline in creative collaboration.
論文目次 TABLE OF CONTENTS

摘要 i
ABSTRACT ii
Chapter One: Introduction 1
1.1 Research background and motivation 1
1.1.1 The transformed roles of museums 1
1.1.2 Marketing effects public services in museums 4
1.1.3 The roles of creative talent involve in museums 5
1.2 Research questions 7
1.3 Research objectives 7
Chapter Two: Literature Review 8
2.1 The evolution of museums in the creative industry 8
2.1.1The core concept from cultural industry to creative industry 8
2.1.2 The effects of promoting cultural policy in museums 9
2.2 Networks of museums in the age of creative economy 11
2.2.1Human capital supply chain in museum industry 11
2.2.2 Service innovation in museum organizations 13
2.3 Creative collaborations 16
2.3.1 Properties for constructing creative collaboration 16
2.3.2 The roles of management in creative system 18
2.3.3 Contractual collaborative relationships 20
2.4 Analytical framework 25
Chapter Three: Methodology 28
3.1 Research design 29
3.2 Data collection 33
3.3 Data analysis procedure 33
Chapter Four: Research Analysis and Findings 35
4.1 Case introduction 35
4.1.1 Ying-Ge Ceramic Museum: A significant pivot of ceramic culture 35
4.1.2 San Ying Art Village: An outsourcing project in Ying-Ge Ceramic Museum 40
4.2 Discovering properties of creative collaboration in San Ying Art Village 44
4.2.1 Property I: Informal environment challenges the public imagination 44
4.2.2 Property II: Collaborators’ motivations 47
4.2.3 Property III: Findings of working Style 50
4.2.4 Summary 53
4.3Mutual understanding of creative collaboration 53
4.3.1Perceived Role in Creative Collaboration 54
4.3.2 Process of communication 57
4.3.3 Attitude toward Creative Collaboration 59
4.3.4 Summary 63
4.4 Creative collaboration beyond a contractual relationship 63
4.4.1 Separated leadership style 64
4.4.2 Drawing up an appropriate contract 65
4.4.3 Summary 67
Chapter Five: Discussion and Conclusion 69
5.1 Discussion and analysis 69
5.2 Conclusions and implications 73
5.2.1 Removing the barriers from museum inside-out to creativity 74
5.2.2 Redesign a real-time feedback loop 75
5.2.3 Raising the awareness of the role as a mediator during the collaborative process 76
5.2.4 Rejuvenating bureaucracy system to accept new ideas 77
5.3 Research limitation and future directions 78
References 79
Appendices 84
Appendix-1: 2013陶博館展覽、教育活動 84
Appendix-2: 三鶯藝術團隊簡介 86
Appendix-3: 三鶯駐村藝術家簡歷 90
Appendix-4: 2013三鶯藝術團隊教育活動 93
Appendix-5: 2012「三鶯藝術村」藝術團隊進駐計畫契約書 95
Appendix-6: 2013「三鶯藝術村」藝術團隊進駐計畫契約書 100
Appendix-7: 藝術家訪談前導問卷 105
Appendix-8: 藝術家訪談問題 109
Appendix-9: 陶博館-行銷組訪談問題 110
Appendix-10: 陶博館-教育推廣組訪談問題 111
參考文獻 Adorno, Theodor W, & Rabinbach, Anson G. (1975). Culture industry reconsidered. New German Critique(6), 12-19.
Ansell, Chris, & Gash, Alison. (2008). Collaborative governance in theory and practice. Journal of public administration research and theory, 18(4), 543-571.
Auerbach, C., & Silverstein, L.B. (2003). Qualitative data: An introduction to coding and analysis. New York, USA :NYU press.
Bidault, Raphaële. (2006). The Contribution of the Creative Class to the Knowledge Based Urban Development. Paper presented at the Global Knowledge BasedDevelopment Week at the International Forum of Culture in Monterrey ,Mexico.
Bilton, C. (2006). Management and creativity: From creative industries to creative management. New York, USA :Wiley-Blackwell.
Caves, R.E. (2000). Creative Industries: Contracts Between Art and Commerce: Cambridge, Massachusetts,USA :Harvard University Press.
Chang, Yu-Chien. (2012). Organizational change and marketing functions in the museum: A case study of the Victoria and Albert Museum. Paper presented at International Conference on Museum Governance 2012 Proceedings, National science and technology museum, Kaohsiung.
Chen, Kuo-Ning. (2008). Museums in Taiwan and the Development of Cultural Awareness. Museum International, 60(1-2),123-131.
Chen, Chia-Lin. (2004). The Investigation of Public Museum Store Management :A Case Study of the National Palace Museum. (MA), Tainan National University of the Arts.(131),5-10.
Chen, Don-Yun & Chang, Shih-Jye. (2010). The Paradoxes of Public-Private Partnerships. Journal of Civil Service, 2(3), 17-71.
Chen, Kuo-Cheng. (2005). The Research of shop ecology and cultural goods of the Taiwanese museums. (MA) National Cheng Kung University, Tainan.
Chiu, C. C. (2006). Exploring the Cooperative Relationship among Local Museums from the Social Enterprise Perspective--The Case Study of Taipei County Yingge Ceramics Museum. Technology museum review, 12(1),31-56.
Chu, June Chi-jung. (2004). Museums and creative industries:a myth in Taiwan. Paper presented at the ICOM Triennial Conference, Seoul,Korea.
Combs, A.A. (1999). Why do they come? Listening to visitors at a decorative arts museum. Curator: The Museum Journal, 42(3), 186-197.
Cunningham, Stuart D. (2002). From cultural to creative industries: Theory, industry, and policy implications. Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources(102), 54-65.
De Jong, Jeroen PJ, & Vermeulen, Patrick AM. (2003). Organizing successful new service development: a literature review. Management decision, 41(9)844-858.
Drake, Graham. (2003). ‘This place gives me space’: place and creativity in the creative industries. Geoforum, 34(4), 511-524.
Fang, L-S. (2002). Power the Museum with New Systems. Paper presented at the Culture, Tourism, Museums - Forum of Museum Directors Conference Proceedings, Taipei.
Florida, R. (2012). The Rise of the Creative Class--Revisited: --Revised and Expanded: Basic books.
Frey, B.S., & Meier, S. (2006). The economics of museums. Handbook on the Economics of Art and Culture, 1, 1017-1047.
Hargrove, R.A. (1998). Mastering the art of creative collaboration. New York, USA :McGraw-Hill School Education Group.
Henri, France. (1992). Computer conferencing and content analysis. Collaborative learning through computer conferencing (pp. 117-136). Springer Berlin Heidelberg.
Herrero, L.C., Del Barrio, M.J., Bedate, A., & Sanz, J.Á. (2012). Evaluating the efficiency of museums using multiple outputs: evidence from a regional system of museums in Spain. Paper presented at the 17th International Conference of the ACEI, Kyoto, Japan.
Hord, Shirley M. (1981). Working Together: Cooperation or Collaboration? Austin, TX: Research and Development Center for Teacher Education, University of Texas.(ERIC Document Reproduction Service No. ED 226450)
Huang, Kwang-Nan. (2008). Museum, tourism and culture industry. Paper presented at the INTERCOM 2008: Museums, Tourism and the Visitor Experience, New Zealand.
Huei-Suei, Huang. (2007). A Study of the Culture Creative Industry Improvement: The Theory of Public Private Partnership. (MA) National Dong Hwa University, Taiwan.
Huh, Jin, & Uysal, Muzaffer. (2004). Satisfaction with cultural/heritage sites: Virginia historic triangle. Journal of Quality Assurance in Hospitality & Tourism, 4(3-4), 177-194.
Huxham, Chris. (2003). Theorizing collaboration practice. Public Management Review, 5,401–23.
Imperial, Mark. (2005). Using collaboration as a governance strategy: Lessons from six watershed management programs. Administration & Society, 37,281–320.
Jeffcutt, P., & Pratt, A.C. (2003). Managing creativity in the cultural industries. Creativity and Innovation Management, 11(4), 225-233.
John-Steiner, Vera. (2000). Creative collaboration. Oxford, UK : Oxford University Press.
Johnson, P.S. (2003). Museums. A handbook of cultural economics.315-320.
Ken, F. (2004). The History of the Development of Museums in Taiwan. Bulletin of the National Museum of History, 14(3), 66-83.
Kirton, Michael J. (1984). Adaptors and innovators—Why new initiatives get blocked. Long Range Planning, 17(2), 137-143.
Kotler, N.G., Kotler, P., & Kotler, W.I. (2008). Museum marketing and strategy: designing missions, building audiences, generating revenue and resources: Jossey-Bass.
Kwak, Y. H., Chih, Y., & Ibbs, C. W. (2009). Towards a comprehensive understanding of public private partnerships for infrastructure development.California Management Review, 51(2), 51-78.
Lusch, Robert F, Vargo, Stephen L, & O’Brien, Matthew. (2007). Competing through service: Insights from service-dominant logic. Journal of retailing, 83(1), 5-18.
Magnusson, Peter R, Matthing, Jonas, & Kristensson, Per. (2003). Managing User Involvement in Service Innovation Experiments with Innovating End Users. Journal of Service Research, 6(2), 111-124.
Maso, I. (1987). Kwalitatief onderzoek. Meppel/Amsterdam: Boom.
Morck, R., & Yeung, B. (2000). The economic underpinnings of a knowledge based economy. In Doing Business in the Knowledge-Based Economy (pp. 49-80). Springer US.
Reid, W., & Karambayya, R. (2009). Impact of dual executive leadership dynamics in creative organizations. Human Relations, 62(7), 1073-1112.
Theobald, M.M. (2000). Museum store management. Walnut Creek, CA: AltaMira Press.
Throsby, David. (2008). From Cultural to Creative Industries:the Specific Characteristics of the Creative Industries. Paper presented at the Troisième Journées d’Economie de la Culture: Nouvelles Frontières de l’Economie de la Culture, Musée du quai Branly ,Paris.
Townley, B., Beech, N., & McKinlay, A. (2009). Managing in the creative industries: Managing the motley crew. Human Relations, 62(7), 939-962.
Tzeng, S. C. (2009). Comparative research into the museum governance systems of national museums in the UK and Taiwan (Doctoral dissertation, University of St Andrews).
Van Aalst, I., & Boogaarts, I. (2002). From Museum to Mass Entertainment The Evolution of the Role of Museums in Cities. European Urban and Regional Studies, 9(3), 195-209.
Vargo, Stephen L, Maglio, Paul P, & Akaka, Melissa Archpru. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.
Yang, Min-Chih. (2009).Cultural creative value-added in museum and experiential marketing strategy(博物館文化創意加值與體驗行銷策略). Paper presented at The International symposium on museums, cultural creativity, and digital innovation, National Museum of History, Taipei.
Yu, Jan-Chi. (2010).The management and strategies of Ying-Ge ceramics museum in Taipei county. Technology Museum Review, 14(4), 25-34.

Electronic Sources
Chinese association of museums. (2013). Institutional members. Retrieved on March 23, 2013, from: http://www.cam.org.tw/big5/main.asp
Jim Hwang. (2012). And the Exhibition Continues. Retrieved on November 28, 2013, from: http://taiwanreview.nat.gov.tw/ct.asp?xItem=49424&CtNode=1357
Ministry of culture. (2013). Laws & Regulations. Retrieved on July 10, 2013, from: http://english.moc.gov.tw/article/index.php?sn=160
National Palace Museum. (2013). About the NPM. Retrieved on July 02, 2013, from: http://www.npm.gov.tw/en/user/general.htm
Taiwan museum. (2013). The museum list (博物館列表) Retrieved on March 11, 2013, from: http://museum.moc.gov.tw/frontsite/
Yingge Ceramic Museum. (2013).Our Mission, Retrieved on July 20, 2013, from: http://www.ceramics.ntpc.gov.tw/en-us/About/Goal.ycm
Yingge Ceramic Museum. (2011). International ceramic festival (國際陶瓷藝術節).Retrieved on May 2, 2013, from: http://www.ceramics.ntpc.gov.tw/zh-tw/Learning/Festival.ycm
Yingge Ceramic Museum. (2012).Ying-Ge ceramic history 200(鶯歌陶瓷產業的發展歷史).Retrieved on May 2, 2013, from: http://digital.ceramics.ntpc.gov.tw/yingo200/history/index.htm
卓文慶 (2009),〈三鶯之心-空間公共藝術〉,《公民新聞平台》,讀取日期:2013 年 6 月 25 日,取自http://www.peopo.org/portal.php?op=viewPost&articleId=47210。
新北市政府 (2011),〈推動陶瓷產業精進發展計畫企劃書〉,讀取日期:2013 年 5 月 11日,取自http://pic.518.com.tw/file/1/269/1033235/1304568337198224917.pdf。
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2014-04-01起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2014-04-01起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw