系統識別號 U0026-2710201903341400
論文名稱(中文) Design of Optimal Supply Chain Network under Two Competition Environments for a Proprietary Component Manufacturer
論文名稱(英文) Design of Optimal Supply Chain Network under Two Competition Environments for a Proprietary Component Manufacturer
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 108
學期 2
出版年 109
研究生(中文) 蔡佩珊
研究生(英文) Pei-Shan Tsai
學號 RA7061216
學位類別 碩士
語文別 英文
論文頁數 99頁
口試委員 指導教授-張巍勳
中文關鍵字 供應鏈網絡  賽局理論  營利模式  專有零件製造商 
英文關鍵字 Supply chain network  Game theory  Profit model  Proprietary component manufacturer 
中文摘要 在這份研究中,我們檢視專有零件製造商針對最優化供應鏈網絡的設計決策。總的來說,專有零件製造商具備足以影響該整體產業供應鏈結構的主導權;亦即,其不但能夠決定自身的供應鏈網絡,更能夠間接甚或直接支配該供應鏈中其他成員的網絡之決策及其市場劃分之策略.然而,當競爭環境出現改變時,若該專有零件製造商未有效調整其網絡模式,則可能無法確保其最優化之獲利表現;考量其相似的市場背景,我們依據賽局理論建立了兩個獨立的獲利模型,並且分析該專有零件製造商於個別的市場結構之下是否產生不同之最佳設計決策.研究結果顯示,任何一個成本因子之變動皆會影響專有零件製造商之整體獲利表現以及其對應的最優化供應鏈網絡之決策,這說明了當競爭強度出現變化時,專有零件製造商必須權衡垂直整合以及專業分工之優劣以確保最佳獲利績效;且,結果指出,在兩個不相同的競爭結構之下,專有零件製造商並無明顯之設計決策差異.這項研究有助於學術界及公司之管理階層了解供應鏈網絡之設計如何影響公司的營運表現,並留意當競爭環境出現變化時其可能之策略差異.
英文摘要 In this study, we examine the design of optimal supply chain network (SCN) for a proprietary component manufacturer (PCM) which has the capability of traversing two vertical-echelon markets in one supply chain via specializing in the industries with a specific proprietary component. Our premise is that the manufacturer of proprietary components is often considered the main decider of the supply chain structures, which dominates the design of its supply network as well as those of the relevant segments within the chain. However, the entities in such a position may not assure themselves of sustaining profitability whenever competition environments change. Accordingly, we develop mathematical models based on the game theory of Cournot, and investigate the differences of the optimal strategies under the two independent structures. We find that when an individual cost factor changes the profit composition as well as the overall margins will be influenced correspondingly. It is essential for the PCM to consider the tradeoffs between leveraging the capability of vertical integrations and subcontracting the processes that barely make money when competition intensity varies. Also, we figure out that the PCM in the respective market structures will be recommended with similar SCNs although the profit-generation capability between the two models will be of diversity as the player in a monopoly will always have higher flexibility and benefits compared with that in a duopoly while all numerical sets are the same.
論文目次 中文摘要 I
1.1 Research Background. 1
1.2 Research Motivation and Contributions. 10
1.3 Research Objectives. 15
1.4 Research Scope. 16
1.4.1 Limitations. 16
1.4.2 Assumptions. 17
1.5 Research Process and Structure. 19
1.5.1 Research Flowchart. 19
1.5.2 Research Structure. 21
2.1 Game Theory. 22
2.1.1 Cournot Competition. 24
2.2 Supply Chain Network. 25
2.3 Co-opetitive Supply Chains. 29
2.4 Interlocking Relationship. 31
3.1 General Description. 34
3.2 Model Formulation. 38
3.2.1.Nominations. 40
3.2.2 Monopolistic PCM Model. 41
3.2.3 Duopolistic PCM Model. 47
4.1 Monopolistic PCM Model. 56
4.2 Duopolistic PCM Model. 65
4.3 Comparison. 74
5.1 Conclusion. 86
5.2 Managerial Implication. 88
5.3 Limitation. 90
5.4 Suggestions. 90
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