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系統識別號 U0026-2707202015373500
論文名稱(中文) 探討共享汽車服務對於使用行為之影響-以Uber為例
論文名稱(英文) Exploring the Influence of Service Factors on Behavior of Using TNC: an Example from Uber
校院名稱 成功大學
系所名稱(中) 交通管理科學系
系所名稱(英) Department of Transportation & Communication Management Science
學年度 108
學期 2
出版年 109
研究生(中文) 陳佩揚
研究生(英文) Pei-Yang Chen
學號 R56071305
學位類別 碩士
語文別 中文
論文頁數 76頁
口試委員 指導教授-林佐鼎
口試委員-蔡東峻
口試委員-楊宗璟
中文關鍵字 共享汽車  服務品質  使用行為 
英文關鍵字 shared car  service quality  using behavior 
學科別分類
中文摘要 這篇研究旨在找出影響人們使用共享汽車的因素。「行」一直是人們生活中不可或 缺的一部分,人們出門之後,不論旅行目的為何,都必須選擇適合自己的交通運輸工 具。隨著共享經濟的興起,像是 Uber 這樣的共享汽車(或稱交通網路公司)的發展開 始改變人們的通勤方式。而有許多原因會導致人們開始思考「擁有自用車」在城市裡 是否為必須品,而人們開始頻繁乘坐大眾運輸工具或像是 Uber 這樣的新型交通工具 (Mourad, Puchinger, & Chu, 2019)。
本文主旨為探討共享汽車之服務對於人們使用行為之影響,透過網路問卷針對使 用交通網路公司 (Transportation Network Company) 認為哪些價值會影響用戶使用意 願,有效樣本數為 363 份,而結構方程模型結果顯著,平台裡,「金錢價值」對於使用 行為有顯著影響,表示用戶認為付費搭乘 TNC 是具有一定價值性;而在特定時空下, TNC 服務的功能性讓用戶會更傾向於使用 TNC。本研究以 Uber 為例,最後將對結果 討論與分析,並提供給類似 Uber 等交通網路公司吸引消費者之策略作為參考。
英文摘要 This study aims to find out the factors that affect people's use of shared cars. "Travel" has always been an indispensable part of people's lives. Regardless of the purpose of the trip, people must choose a transportation tool which suits them. With the rise of the sharing economy, the development of transportation network companies (abbreviated as TNC) like Uber has begun to change the way of commuting. There are many reasons why people start to think about whether "owning a car" is a must in the city, and they start to frequently take public transportation or new types of transportation such as Uber (Mourad, Puchinger, & Chu, 2019).
The purpose of this article is to explore the impact of TNC services on people's behaviors. Through the Internet questionnaire, to clarify thinks which value will affect the user's willingness to take the transportation network company. The effective sample number is 363, and the structural equation model as the research method. The results shows that "money value" has a significant impact on usage behavior of the platform, indicating that users believe that paying for a ride on TNC has a certain value; and under certain time and space, the functionality of TNC services makes users more intend to use TNC. This study uses Uber as an example. Finally, the results will be discussed and analyzed, and will be provided as a reference for transportation network companies like Uber to attract consumers.
論文目次 摘要 I
誌謝 V
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究範圍與限制 4
1.4 研究方法 4
1.5研究流程與內容 5
第二章 文獻回顧 7
2.1 交通網路公司 7
2.1.1 共享經濟興起 7
2.1.2 交通網路公司定義與發展 8
2.1.3 交通網路公司優勢與創新 10
2.1.4 交通網路公司爭議以及轉型 11
2.2 服務品質 13
2.2.1客戶價值理論 13
2.2.2 服務品質 17
2.3族群 22
第三章 方法論 24
3.1研究架構與假設 24
3.2 問卷設計 25
3.2.1 模型架構 25
3.2.2 問卷 26
3.3資料分析方法 31
3.3.1敘述性統計 31
3.3.2 信效度分析 32
3.3.3因素分析 32
3.4結構方程模式建立 35
3.4.1 結構方程模式與假設檢定 35
3.4.2 適配度標準 36
3.5問卷前測結果 37
第四章 實證分析 41
4.1 問卷發放 41
4.2受訪者基本資料 41
4.2.1 社會經濟地位資料 41
4.2.2 共享汽車搭乘經驗 44
4.3 信效度分析 45
4.4 驗證性因素分析 50
4.5 研究假設驗證 56
4.5.1 刪除問項總結 56
4.5.2 結構方程模型分析 57
第五章 結論與建議 62
5.1 研究結論 62
5.1.1 與文獻相符之假設 62
5.1.2 與文獻不符之假設 63
5.2 實務建議 64
5.3 研究限制與未來研究建議 65
5.3.1 研究限制 65
5.3.2 加入族群分析或探討不同平台差異 66
參考文獻 67
附錄 問卷 72
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