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系統識別號 U0026-2707201119441600
論文名稱(中文) 影響新產品開發團隊績效之內部與外部因素探討
論文名稱(英文) External and Internal Factors Affecting New Product Development Team Performance
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 99
學期 2
出版年 100
研究生(中文) 陳素碧
研究生(英文) Su-Pi Chen
學號 ra7981018
學位類別 碩士
語文別 英文
論文頁數 97頁
口試委員 指導教授-陳正忠
口試委員-林清河
口試委員-王維聰
中文關鍵字 新產品研發團隊績效  環境動盪  溝通  角色與職權  社會技術系統理論 
英文關鍵字 NPD Team Performance  Environmental Turbulence  Communication  Role and Responsibility  Sociotechnical Systems Theory 
學科別分類
中文摘要 面對日益複雜的經營環境、快速發展的網路科技和快速變遷的全球市場,企業為求生存及維持相對的競爭力,紛紛投入大量資源開發新產品,進而增加商機。組織經由專案管理整合可用資源,以期能縮短研發時間和減少研發成本;然而,專案團隊若未加以考量專案執行時的種種組織內、外部潛在風險,易造成新產品開發專案績效不佳。
此論文研究目的為探討影響新產品開發團隊績效的內部與外部因素。研究對象為台灣通訊產業。將探討組織內部環境及外部環境動盪對新產品開發專案風險的影響。再者,也分析溝通及角色和職權的干擾效果。此研究採用問卷調查法收集研究資料。從台灣的上市公司中隨機選取19間通訊公司。 在資料分析上,本研究使用部分最小平方分析法 (PLS) 進行資料分析。研究結果顯示,環境動盪,社會相關風險,技術相關風險,及專案管理風險對台灣通訊產業的新產品研發團隊績效有顯著影響。然而,溝通與角色和職權對專案管理風險及專案績效並無干擾效果。
英文摘要 The purpose of this study is to investigate the impacts of external and internal factors affecting new product development team performance in the telecommunications industry in Taiwan. Additionally, environmental turbulence is adopted to extend the Sociotechnical Systems Theory (SST) model. The moderating effect of communication as well as role and responsibility are analyzed.
The data needed for this study were collected from questionnaires. A random stratified sampling method was used to choose 19 of Taiwan's public telecommunications firms. A structural equation modeling technique, Partial Least Squares (PLS), is used to estimate a path model with latent variables. The results indicate the positive influences of (1) environmental turbulence on social-related risk, (2) social-related risk on technical-related risk, (3) social-related risk on project management risk, (4) technical-related risk on project management risk, and (5) project management risk on project performance. Furthermore, the moderating effect of communication and role and responsibility weaken the relationship between project management risk and project performance.
論文目次 ACKNOWLEDGEMENTS I
ABSTRACT II
TABLE OF CONTENTS IV
LIST OF TABLES VII
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives. 5
1.3 Structure of the Research. 5
1.4 Research Procedure. 6
CHAPTER TWO LITERATURE REVIEW 8
2.1 Project Management Risk. 8
2.1.1 Project Management Risk. 9
2.1.2 Planning and Control Risk. 14
2.1.3 Team Risk. 17
2.2 Social-Related Risk. 19
2.2.1 Organizational Environment Risk. 19
2.2.2 User Risk. 21
2.3 Technical-Related Risk. 22
2.3.1 Requirements Risk. 23
2.3.2 Project Complexity Risk. 24
2.4 NPD Project Performance. 25
2.5 Environmental Turbulence. 28
2.6 Moderating Variables. 31
2.6.1 Communication. 31
2.6.2 Role and Responsibility. 32
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 34
3.1 Research Structure and Hypotheses. 34
3.2 Questionnaire. 41
3.3 Data Analysis Method. 43
3.3.1 Descriptive Statistic Analysis. 43
3.3.2 Common Method Variance. 43
3.3.3 Reliability of the Measurement Variables. 44
3.3.4 Partial Least Squares (PLS). 44
CHAPTER FOUR RESEARCH RESULTS 46
4.1 Sample Population. 46
4.2 Descriptive Statistics Analysis. 47
4.2.1 Descriptive Statistics for Data Characteristics. 47
4.2.1 Descriptive Statistics for Research Items. 50
4.3 Common Method Variance. 54
4.4 Results for the Partial Least Square (PLS) Analysis. 55
4.4.1 Convergent Validity. 55
4.4.2 Discriminant Validity. 57
4.4.3 Variance Explained. 61
4.4.4 Path Coefficient. 62
4.5 ANOVA Analysis. 65
4.6 Discussion. 69
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 71
5.1 Research Result. 71
5.2. Research Conclusion. 72
5.2.1 Theoretical Implication. 72
5.2.2 Practical Implications. 73
5.3 Research Limitations. 74
5.4 Research Suggestions for Future Research. 75
REFERENCES 77
APPENDICES 90

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