系統識別號 U0026-2705201822412800
論文名稱(中文) 產品身分意象對使用者安全的影響—以獨居女性的公共居住空間與產品為例
論文名稱(英文) The Influence of Product’s Identity Image on User Safety-Taking Products in Public Space of Women Living Alone as an Example
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 105
學期 2
出版年 106
研究生(中文) 王博玄
研究生(英文) Po-Hsuan Wang
電子信箱 P36041045@mail.ncku.edu.tw
學號 P36041045
學位類別 碩士
語文別 英文
論文頁數 101頁
口試委員 指導教授-周君瑞
中文關鍵字 產品身分意象  身分辨識  性別意象  使用者安全  使用者身分  身分暴露  獨居女性 
英文關鍵字 Product Identity Image  Identity Recognition  Gender Image  User Safety  User Identity  Identity Exposure  Women Living Alone 
中文摘要 使用者透過產品來傳達自己的喜好與價值,讓產品在功能之外表現更多的使用者自我意象,本研究稱之為「產品身分意象」。然而,當產品存在著身分意象時,他人就有可能透過產品去預測使用者的身分、性別、年齡與職業,甚至是經濟狀況、外貌程度等能誘發犯罪的身分資訊。因此,本研究以獨居女性的居住環境為例,探討產品意象暴露身分的過程並從中找出改善此問題的契機,其中,將建立「產品身分的認知規則」並探討「產品身分意象的可塑性」,將篩選出五位獨居女性的外部環境空間與個人產品,再透過問卷與討論的方式訪談25位受測者,最後從整理的認知結果中,提出能具體改善獨居女性居住安全的產品身分意象結果。

英文摘要 Users express their preference and value through what they use such as products. Likewise, products show owner’s or user’s personal image in addition to function and aesthetics. This concept is what the authors define as “Product Identity Image (PII)”. However, if a given product has its particular identity image, people are able to, through the product, speculate the user’s personal information such as gender, age, occupation, economic status, and beauty, all of which may induce to commit a crime. Therefore, this research studies PII, taking products in public space of five women each of which lives alone as an example. Based on interviews with 25 participants, this paper proposes three ways to ensure safety for the five female subjects.

For ensuring safety, three ways can be applied: (1) placing several night out shoes with different styles or removing all of them to the inside; (2) placing at least one pair of male slippers; and (3) hiding seductive shoes. The result of tests examines that the first two ways effectively influence participants’ speculation on PII and still fit each subject’s fashion style. This research also concludes that (1) there is no significant difference between speculation done by male and female participants. (2) Men are more capable to identify cohabitation. (3) Age can be easily speculated. (4) It is difficult to speculate beauty through shoe products. (5) The number of different shoe styles reveal the number of tenants. And (6) a specific single style may reveal the fact that there is a woman living alone.
論文目次 摘要 i

1.1 Background 1
1.2 Motivations 2
1.3 Objectives 3
1.4 The Boundary 4
1.5 Composition 6

2.1 Gender Role 7
2.1.1 Gender Stereotype 7
2.1.2 Gender Schema Theory 8
2.1.3 Bem Sex-Role Inventory 8
2.1.4 Brief Summary 9
2.2 Living Alone 10
2.2.1 Definition of Living Alone 10
2.2.2 Study of Living Alone 10
2.2.3 Needs for the One 11
2.2.4 Brief Summary 13
2.3 Criminal Opportunity Theory 13
2.3.1 Lifestyle Exposure Model of Personal Victimization 13
2.3.2 Routine Activity Theory 14
2.3.3 Rational Choice Theory 15
2.3.4 Risk Factors of Victimization 16
2.3.5 Character and Identity of Offenders 16
2.3.6 Brief Summary 17
2.4 Analytic Tools 18
2.4.1 Grounded Theory 18
2.4.2 Semi-Structured Interviews 19
2.4.3 Questionnaire Survey 19
2.4.4 Likert Scale 19
2.4.5 Protocol Analysis 20
2.4.6 Factor Analysis 20
2.4.7 Stratified Purposive Sampling 20
2.4.8 Causal-Comparative Research 21

3.1 Research Framework 22
3.2 Methods and Process 23
3.2.1 Collection of Research Subjects 23
3.2.2 Speculation on Product Identity Image 24
3.2.3 Interpretation of Product Identity Image 24
3.2.4 Redesign for changing Product Identity Image 26
3.3 Difficulties and Solutions 27

4.1 Collection of Research Subjects 28
4.1.1 Collection of Research Subjects 28
4.1.2 Survey and Interview of Research Subjects 28
4.1.3 Selection of Research Subjects 31
4.2 Speculation on Product Identity Image 31
4.2.1 Design and Distribution of Questionnaire 31
4.2.2 Collection of Participants 32
4.2.3 Survey and Interview of Participants 35

5.1 Interpretation of Product Identity Image 36
5.1.1 Comparison between Subjects and Participants 36
5.1.2 Integration and Analysis of Product Identity Image 36
5.2 Redesign for changing Product Identity Image 42
5.2.1 Redesign of Subject’s Product Identity Image 42
5.2.2 Verification of Effectiveness 45

6.1 Conclusions 47
6.2 Suggestions 49


I. Questionnaire of Research Subjects 55
II. Results of Questionnaire on Research Subjects 57
III. Questionnaire of Participants 67
IV. Results of Questionnaire from Male Participants 75
V. Results of Questionnaire from Female Participants 89
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