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系統識別號 U0026-2608201916515800
論文名稱(中文) Understanding The Product Attachment To Wearable Devices Under Perspective of Social Capital and Social Comparison Theory
論文名稱(英文) Understanding The Product Attachment To Wearable Devices Under Perspective of Social Capital and Social Comparison Theory
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 107
學期 2
出版年 108
研究生(中文) 方竣平
研究生(英文) Kenneth Fang
學號 RA7031041
學位類別 碩士
語文別 中文
論文頁數 83頁
口試委員 指導教授-陳正忠
口試委員-王鈿
召集委員-王維聰
中文關鍵字 穿戴裝置  社會資本  社會比較  向上比較  向下比較  自我改善  自尊  目標設定  產品依附 
英文關鍵字 Wearable device  Social Capital  Social Comparison  Upward comparison  Downward comparison  Self-improvement  Self-Esteem  Goal setting  Product attachment 
學科別分類
中文摘要 穿戴裝置被認為是資訊科技的集合體,具有各種內建功能,如:心跳檢測,計步功能及行動探測。在日常生活中,人們在日常生活中使用穿戴裝置的頻率越來越高。穿戴裝置使用者常認為其為一種用以觀察記錄自身運動行為的效益裝置。與智慧手機或智慧平版不同的是,智慧手錶或手環較輕,且易於配戴以記錄心律及自身運動行為,也因此得以將個人運動成就與其他使用者作比較。由此,穿戴裝置使用者可選擇改善自身運動成就,當他們將自身運動成就與具有更加運動成就者比較,或是增加自尊,當他們將自身運動成就與具有更差運動成就者比較。在此情況下,使用者會嘗試著與穿戴裝置保持親近,以保證自身的運動行為可被裝置完整的紀錄,而可與他人做社會比較。因此,穿戴裝置使用者對穿戴裝置產生依附情緒。在本研究中,我們調查了三百多個樣本以了解及解釋社會因素如何影響穿戴裝置使用者藉由社會比較而對穿戴裝置產生情緒依附。
英文摘要 Wearable device is considered as emerging information technologies which more and more people are using it in daily life for the functions embedded such as heartrate detector, pedometer, and activity monitor. Device users are considering it as one of a utilitarian device for the purpose of self-monitoring their physical activity. Unlike smartphone or tablet, smartwatch or smartband is lighter and easier for users to carry and record their heartbeat rate and their physical activity, and therefore allow them to compare their personal physical activity achievement with other people. Thus, they may either improve their performance when comparing their activity with people who have done better or enhance self-esteem when comparing with people who have done worse. In such phenomenon, individuals try keep proximity to their devices to assure that their activities are fully recorded to enable them making social comparison with other people. Thus, wearable device users formed emotional attachment to their devices. In this study, we have approached more than three hundreds respondents to establish the comprehension and literature to explain how social factors influence wearable device users forming product attachment to their devices through making social comparison.
論文目次 ABSTRACT I
摘要 II
ACKNOWLEDGEMENTS III
TABLE OF CONTENTS IV
LIST OF TABLES VII
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
1.1. Research Background. 1
1.1.1 Wearable Devices. 1
1.1.2 Functions and Applications of Wearable Devices. 2
1.1.3 Wearable Devices Market and Usage. 4
1.2. Research Motivations and Research Gaps. 6
1.2.1 Research Motivation. 6
1.2.2 Research Gaps. 6
1.2.3 Statement of Purpose. 8
CHAPTER TWO LITERATURE REVIEW 9
2.1 Theoretical Background. 9
2.1.1 Social Capital Theory. 9
2.1.2 Social Interaction. 12
2.1.3 Hedonic Value. 13
2.1.4 Subjective Norms. 14
2.1.5 Utilitarian Outcome. 15
2.1.6 Wearable Devices Usage. 16
2.1.7 Social Comparison Theory. 18
2.1.8 Self-improvement. 20
2.1.9 Self-Esteem. 21
2.1.10 Goal Setting Theory. 21
2.1.11 Attachment Theory. 23
CHAPTER THREE RESEARCH MODEL AND HYPOTHESES 28
3.1 Hypothesis Development. 28
3.1.1 Social Interaction to Wearable Devices Usage. 28
3.1.2 Subjective Norms to Wearable Devices Usage. 29
3.1.3 Hedonic Value to Wearable Devices Usage. 30
3.1.4 Utilitarian outcome to Wearable Devices Use. 31
3.1.5 Wearable Devices Usage to Social Comparison. 31
3.1.6 Upward Comparison to Self-improvement. 33
3.1.7 Downward Comparison to Self-Esteem. 34
3.1.8 Goal Setting to the Relationship Between Upward Comparison and Self-improvement. 35
3.1.9 Goal Setting to the Relationship Between Downward Comparison and Self-Esteem. 35
3.1.10 Self-Improvement and Self-Esteem to Product Attachment. 36
3.2 Proposed Research Model. 39
3.3 Variables Definition and Measurements. 39
CHAPTER FOUR RESEARCH RESULTS 48
4.1 Characteristics of Respondents. 49
4.2 Reliability and Validation Test. 51
4.3 Hypotheses Testing Results. 54
CHAPTER FIVE CONCLUSIONS AND SUGGESTIONS 57
5.1 Research Discussion. 57
5.1.1 Social Capital. 57
5.1.2 Social Comparison. 58
5.1.3 Self-Improvement and Self-Esteem. 58
5.1.4 Goal Setting. 59
5.1.5 Product Attachment. 60
5.2 Conclusion. 61
5.3 Implications. 63
5.3.1 Theoretical Implications. 63
5.3.2 Managerial Implications. 64
5.4 Limitation and Future Researches. 65
REFERENCES 67
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