進階搜尋


   電子論文尚未授權公開,紙本請查館藏目錄
(※如查詢不到或館藏狀況顯示「閉架不公開」,表示該本論文不在書庫,無法取用。)
系統識別號 U0026-2507201821434300
論文名稱(中文) 從高齡族群的運動涉入程度探討運動魅力因素之研究
論文名稱(英文) A study on The Attractiveness From The Elderly's Involvement of Exercise
校院名稱 成功大學
系所名稱(中) 工業設計學系碩士在職專班
系所名稱(英) Department of Industrial Design
學年度 106
學期 2
出版年 107
研究生(中文) 侯志緯
研究生(英文) Chih-Wei Hou
學號 p37041022
學位類別 碩士
語文別 中文
論文頁數 100頁
口試委員 指導教授-馬敏元
口試委員-何俊亨
口試委員-陳璽任
口試委員-陳國祥
中文關鍵字 高齡族群  涉入程度  魅力工學  數量化I類 
英文關鍵字 Elderly  Involvement  Evaluation Grid Method  Quantitative Theory Type I 
學科別分類
中文摘要 本研究旨在暸解從高齡族群探討運動的魅力因素之研究,臺灣人口逐年攀升與醫療衛生進步,社會已將邁入老年人口迅速成長,所帶來的疾病風險也隨之提升。多項政策鼓勵推展運動產業發展,但我國運動產業向來注重年輕人口市場,而忽略老年人口運動市場急速成長。如何促進高齡族群的維持與養成運動習慣,使運動吸引高齡族群的目光與喜愛?瞭解高齡族群內心需求成為運動產業發展重要方向。
本研究藉由涉入理論的導入,將高齡受測者依高、低涉入程度標準進行分群,應用魅力工學-評價構造法(Evaluation Grid Method)進行兩族群所喜愛的運動項目之深度訪談,進行分別萃取出運動項目吸引兩族群喜愛的魅力特徵因素為何。研究中運用相關分析、數量化I類針對實驗數據進行分析。最後再針對魅力因素間之影響轉化為設計要素,研究結果:(1)高、低涉入的高齡族群在個人運動習慣有明顯的差異程度,顯示兩族群在運動消耗時間有所不同,高涉入高齡者有較正面積極的態度來從事規律運動習維持健康。低涉入族群主要常從事健走運動,其次依序為慢跑、騎單車等;高涉入族群在健走與太極氣功並列第一,常從事柔韌延展性養生運動的比例,其次依序為慢跑、健身操等;(2)深度訪談調查,訪談結果:萃取出具有「舒暢感」、「輕鬆好心情」、「安全有保障感」、「快樂感」、「穩定感」五大魅力感受是吸引低涉入高齡者運動的魅力所在;而具有「養生鬆柔感」、「靈活自由感」、「健康感」、「快樂感」、「專注意念感」五大魅力感受的運動則是高涉入高齡者喜愛的魅力因素。
將此上述魅力感受中,由數量化I類分析出相關影響程度與權重,將高、低涉入高齡族群五大面向概念轉化,低涉入高齡族群可透過「快樂感」的概念來轉化,可對運動設計出樂齡遊戲運動課程規劃,從遊戲運動分組可促進社交,以提升社會性價值,也可在樂齡遊戲運動過程裡加入回味無窮的老歌與過去經驗連結,以提升情感性價值。「輕鬆好心情感」的概念來轉化,可對運動環境加入有陽光、藍天、花、草、樹的環境視覺設計規劃,透過這些自然元素的營造達到運動環境可以提升好心情,以提升情境價值。「舒暢感」的概念來轉化,可朝向引導從頭到腳的活動筋骨之輔助器材設計,透過輕負荷的輔助過程操作進而舒緩低涉入高齡者的僵硬與痠痛,以提升功能性價值。「安全有保障感」的概念來轉化,可對擴增專屬高齡者運動空間與動線規劃來營造尊榮氛圍,以提升嘗新性價值與情境性價值。「穩定感」的概念來轉化,可朝向簡單筋骨活動進階肌力的訓練設計出樂齡體感遊戲運動,從遊戲運動中學習生活知識經驗來提升高齡者在生理上的進步,以提升功能性價值。高涉入高齡族群可透過「養生鬆柔感」的概念來轉化,可朝向慢運動搭配視覺引導呼、吸過程與體感遊戲課程發展,期望在遊戲運動中內化運動涵養,從遊戲運動的體驗來展現更修身養性的運動型態,以提升嘗新性、功能性價值。「快樂感」的概念來轉化,可朝向樂齡社群運動發展,透過社群彼此經驗分享、教學相長可進一步了解運動的精神,以提升社會性價值。另外,在樂齡社群運動過程裡加入淨化心靈的樂曲,以提升運動過程中的情感性價值。「靈活自由感」的概念來轉化,可朝向鍛鍊核心肌群維持平衡之樂齡體感遊戲運動設計,從遊戲運動中學習生活知識經驗來維持高齡者在生理上的機能,以提升功能性價值。「專注意念感」的概念來轉化,可朝向簡單無多餘雜訊的環境營造與運動設備的搭配,促進高齡者在運動當下對於專注活腦,以提升情境性價值。以提升養成運動習性之機會,建議可透過「健康感」的概念來轉化,可朝向吐納氣的深層呼吸訓練,藉由視覺引導呼、吸過程搭配韌性延展平衡設計體感遊戲運動發展,以提升嘗新性、情感性價值。希望能給予運動產業與設計師建議,以擴大運動人口,達到高齡者更能維持與養成運動習慣。
英文摘要 This study aims to understand the study on The Attractiveness From The Elderly’s Involvement of Exercise. The population in Taiwan has grown and the demographic structure has turned into ageing society due to the improvement on medical science and health care. At the same time, the risk of disease is also increased. Numbers of policies encouraged the sports industry development, but the sport industry has missed the rapidly change of the elder population and kept paying attention on the market of the young population. Additionally, how to motivate the elderly to keep the habit of exercising and how to make sports attracts them is a topic that we need to study. Sport industry needs to understand how to fulfill the needs of the elderly and using this as an idea for the industry development.
Through the involvement theory, the elder subjects have been divided into two teams according to the different levels of involvement in sports. Then, the two groups were interviewed based on The Evaluation Grid Method to find out the factors and the features of the attractiveness of sports. The data was analyzed by the method of Correlation and Quantitative Theory Type I. Factors and the features of the attractiveness of sports would be captured and take consideration into design elements. The results are as follows: (1) There is a significant difference in the individual's exercise habits between high-involvement and low-involvement elderly people. It shows that the two groups have different consumption time in sports, and those with high involvement would have a more positive attitude to engage in regular exercise and maintain their health. The low-involved group mainly engaged in Walking, followed jogging and cycling. The high-involvement group prefer Walking and Tai Chi, who builds regular exercise habit Has higher degree of involvement in sport and they often do the stretching exercise. Followed Jogging and Gymnastics. (2) The results of the in-depth interviews on the attractive factors of sports are as following five attractive feelings, "Comfortable", "Relaxed", "Safeness", "Happiness" and "Stability" which are the attractions of the movement to attract low-involvement elderly people. On the other hand, the five attractive feelings of "Wellness and Relaxation", "Flexible", "Healthy", "Happiness" and "Focus" are the most appealing factors for those who are attracted to high-involvement elderly people.
Above the factors and the features of the attractiveness-mentioned, the quantitative influences and weights are analyzed by the Quantitative Theory Type I, and the five high- and low-involved ethnic groups are transformed into concepts. For the group of low-involved people, we can convert the concept of “Happiness” for designing the program of exercise game. Through the team working and gaming, the elderly of low-involved group could not only improve social skills and value but also link the pass experiences, emotions and memories. The old song is one of the options to connect old memories and emotions as a design element to enhance the emotional value. The feeling of “Relaxed” could turn into the concept. Visual design to the exercise environment such as the environment with sunshine, blue sky, flowers, grass and trees. Through the creation of these natural elements, like exercise environment can enhance the good mood as well as the contextual value. The feeling of “Comfortable” could turn into the concept of auxiliary equipment design to guide the active bones from head to toe. Through the assistant process of light loading to soothe the stiffness and soreness of low-involved group to have improve the functional value. The feeling of “Safeness” could turn into the concept of amplify the exercise space and dynamic line planning for exclusive elderly people to create a glory atmosphere to enhance the epistemic value and contextual value. The feeling of “Stability” could turn into the concept of the somatosensory game movement can be designed to train the advanced muscle strength of the simple muscles and bones. Learning life experience from the game movement to improve the physical condition for the elderly to enhance functional value. On the other hand, it is suggested that high-involved group could have better use on the concept and feeling of “Wellness and Relaxation”. For example, building a visual guidance could help elderly learn how to correctly exhale and inhale while doing exercise. From the process of adjusting regular breathing, elderly could feel much more and have much deeper sense to the exercise. Furthermore, to improve the experience of somatosensory is the suggested element for the game and lecture design for high-involved group to have epistemic value and improve the functional value. The feeling of “Happiness” could turn into the concept of developing the exercise for the elderly group, share the experience and teaching each other through the community to further understand the spirit of the exercise and enhance the social value. In addition, the Purification of the soul music is added to the movement of the elderly community to enhance the emotional value. The feeling of “Flexible” could turn into the concept of the somatosensory game exercise design for the elderly to engage the exercise of the core muscles to maintain balance, learn the life knowledge experience from the game movement to maintain the physiological function of the elderly, so as to enhance the functional value. The feeling of “Focus” could turn into the concept of no noise environment creation and combined to exercise equipment, promote the elderly to focus on the brain in order to enhance the contextual value. Enhance the opportunity of developing exercise habits that could turn into the concept of “Health”. Deep breathing training that can be used to breathe, through the visual guidance of the breathing and sucking process, the toughness is extended and balanced to design the somatosensory game development to have epistemic value and emotional value. Hopefully the research results would offer a direction for sports industry and designers to expand the sports population of elderly people so that they would be able to maintain and develop exercise habits.
論文目次 摘要 ii
A study on The Attractiveness From The Elderly’s Involvement of Exercise iv
誌謝 vii
目錄 viii
表目錄 xii
圖目錄 xiv
第1章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究範圍與限制 3
1.3.1 研究範圍 3
1.3.2 研究對象 3
1.4 研究架構流程 3
第2章 文獻探討 5
2.1 高齡族群與運動關係 5
2.1.1 運動政策 6
2.1.2 國內健身產業之發展 6
2.1.3 小結 7
2.2 運動分類 8
2.2.1 小結 8
2.3 涉入理論 9
2.3.1 涉入定義 9
2.3.2 涉入分類 9
2.3.3 涉入之衡量 11
2.3.4 小結 13
2.4 產品魅力與消費者之關係 13
2.4.1 消費者需求 14
2.4.2 消費者價值 15
2.4.3 小結 16
2.5 魅力工學 16
2.5.1 魅力工學相關研究 18
2.5.2 評價構造法之應用 18
2.5.3 小結 19
2.6 數量化I類 19
2.6.1 小結 20
2.7 總結 20
第3章 研究方法 22
3.1 實驗程序與方法 24
3.1.1 問卷編制與實施 24
3.1.2 問卷內容 26
3.1.3 受測對象 27
3.1.4 資料分析方法 27
3.2 實驗分析與討論 28
3.2.1 高、低涉入高齡族群選定 28
3.2.2 高、低涉入高齡者之基本資料分析 30
3.2.3 高、低涉入高齡族群對於運動常從事的項目 31
3.2.4 高、低涉入老人運動動機 32
3.2.5 高、低涉入高齡族群之運動習慣 33
3.3 小結 34
第4章 運動魅力因素之萃取 36
4.1 訪談前期規劃 36
4.1.1 實驗樣本蒐集與篩選 36
4.1.2 實驗樣本製作 36
4.1.3 實驗人員與設備 37
4.1.4 受訪對象 37
4.2 正式訪談實施 38
4.2.1 訪談步驟流程 38
4.2.2 KJ法 38
4.3 高、低涉入高齡者--魅力因素之捕捉 39
4.4 高、低涉入高齡者--魅力因素之簡化 40
4.4.1 上位評價項目之簡化 41
4.4.2 中位評價項目之簡化 42
4.5 高、低涉入高齡者--魅力特徵因素之萃取 44
4.5.1 上位評價項目之萃取 47
4.5.2 中位評價項目之萃取 48
4.6 小結 50
第5章 運動魅力因素之量化分析 52
5.1 實驗前期規劃 52
5.1.1 受測對象 52
5.1.2 問卷設計與發放 52
5.1.3 統計與數量化分析 53
5.2 數量化 I 類結果 53
5.2.1 低涉入高齡者—魅力特徵項目與類目間之影響權重 54
5.2.2 高涉入高齡者—魅力特徵項目與類目間之影響權重 58
5.3 高、低涉入高齡者–正相關魅力因素之同異性比較 63
5.3.1 正相關魅力因素 63
5.3.2 魅力因素之同異性比較 66
5.4 設計應用 69
5.4.1 低涉入高齡族群─運動魅力因素之應用 70
5.4.2 高涉入高齡族群─運動魅力因素之應用 71
5.5 小結 73
第6章 結論與建議 74
6.1 研究結論 74
6.1.1 涉入程度與個人運動習慣與運動經驗之關係 74
6.1.2 高、低涉入高齡族群–運動項目、運動動機 74
6.1.3 高、低涉入高齡者-運動魅力因素之權重關係 75
6.2 研究建議 76
6.2.1 後續研究建議 76
6.2.2 產業應用建議 77
參考文獻 79
附錄 85
A.1運動涉入程度問卷調查表 85
A.2 低涉入高齡族群-整體評價構造圖 87
A.3 高涉入高齡族群-整體評價構造圖 88
A.4 樂齡運動魅力因素調查-低涉入程度問卷 89
A.5樂齡運動魅力因素調查-高涉入程度問卷 95
參考文獻 川喜田二郎(1996). KJ 法-渾沌をして語らしぬる。日本:中央公論社。
中華民國有氧體能運動協會(2001). 台灣健身房(體適能中心)設施及管理之研究。行政院體育委員會委託研究案,台北市。
內政部統計處(2012). 內政統計通報102年第4週。2018年4月15日,取自https://www.moi.gov.tw/files/site_node_file/5785/week10204.pdf
內政部統計處(2018). 內政統計通報107年第6週。2018年4月15日,取自https://www.moi.gov.tw/files/news_file/week10706.pdf
行政院衛生署(2000). 1999-2000老人國民營養健康狀況變遷調查-老年人骨質健康狀況。行政院衛生署,台北市。
行政院衛生署(2008). 全民健康保險醫療統計年報。行政院衛生署,台北市。
李宛珊(2009). 標本藝術產業設計策略、魅力因子及造形設計之相關研究,樹德科技大學應用設計研究所,高雄市。
呂萬安(2004). 太極拳、外丹功對成年人自律神經活性的效應。國立陽明大學傳統醫藥學研究所,台北市。
相建華、田振華(1999). 老人健身鍛煉法。北京:金盾出版社。
林伯欣(2003). 以電針治療退化性關節炎病人之步態分析。中國醫學研究所,台中市。
林建全(2006). 消費性電子產品的誘目特徵之研究,國立成功大學工業設計學系研究所,台南市。
林家樑(2000). 醫師籲國人重視關節炎的嚴重性,2018年4月15日取自http://www.healthonline.com.tw
林靈宏(1995) . 消費者行為學。台北市:五南圖書文化出版公司。
施春華、侯淑英、楊明仁、張麗珍、張自強、黃俊仁(2005)。社區老人憂鬱症狀的流行病學及活動參與介入之成效。實證護理,1(1),29-34。
徐立威、顏政通(2011). 退化性膝關節炎與運動之關係.成大體育,43(2),91-102。
徐珮苓(2010). 以感性解析產品裝飾誘目性與心理感受之研究,國立成功大學工業設計學系研究所,台南市。
馬云芊(2011). 從女性族群的產品涉入程度探討健身器材魅力因素之研究,國立成功大學工業設計學系研究所,台南市。
馬敏元(2010). 淺談日本新產品開發之感「心」技術。工業材料雜誌,280,160-172。
陳文敏(1999). 社區俱樂部的開發與經營。空間雜誌,57-64。
陳在頤(1993). 老年時期的休閒活動。國民體育季刊,22(4),39-45。
陳秀華(1992). 健康適能俱樂部會員消費者行為之研究。國立體育學院體育研究所,桃園縣。
張靜惠(2008). 休閒運動對中老年人健康促進之效益。臺中教育大學體育學系系刊,3, 89-93。
許婷婷(2014). 從台南小吃涉入程度探討食器對於味感的影響,國立成功大學工業設計學系研究所,台南市。
曾慧青(2017). 臺灣運動場館業的發展策略研析—以運動健身俱樂部為例,國政研究報告。台北:財團法人國家政策研究基金會。2018年4月15日取自https://www.npf.org.tw/printfriendly/16651
黃文博(2017). 臺南文獻【第11輯】臺南公園百歲紀念。台南市:台南市政府文化局。
黃俊英、賴文彬(1990). 涉入理論發展與實務應用,管理科學學報,第七卷第一期, 15-29。
黃璟松、蘇俊毅、馬敏元(2005). 應用魅力工學探討太陽眼鏡魅力之研究。2005第十屆中華民國設計學會設計學術研討會,431-436。
朝野熙彥(2001). 魅力工學的實踐-熱門商品生成步驟,神戶:海文堂。
楊曾麗丹(2012). 台灣節慶魅力評價,國立成功大學工業設計學系研究所,台南市。
管倖生、林彥呈(2002). 以感性工學程序建構網頁設計系統之研究。設計學報,7(1),59-74。
衛生福利部(2016). 2020健康國民白皮書。2018年4月15日,取自https://www.mohw.gov.tw/cp-26-36493-1.html
衛生福利部國民健康署(2010). 高齡友善城市計畫,2018年4月15日,取自http://afc.hpa.gov.tw/Page/base/result.aspx
葉怡寧、林克能、邱照華、李嘉馨、黃婉茹(2012). 老人心理學。台北市:華都文化事業有限公司。
葉思岑(2005). 情緒舒緩玩偶產品魅力要素之研究,國立成功大學工業設計學系研究所,台南市。
運動服務產業發展趨勢(2016). TTR台灣趨勢研究報告,台北:台灣趨勢研究股份有限公司。2018年4月15日,取自http://www.twtrend.com/
/upload/shares/a_14875823450.pdf
運動產業發展條例(2011). 總統府公報內容,台北市。2018年4月15日,取自https://www.president.gov.tw/Page/294/41778/制定運動產業發展條例-運動產業發展條例
蔡宜恬(2008). 古坑咖啡文化創意產業之魅力因子,國立雲林科技大學工業設計系研究所,雲林縣。
魏君純(2015). 繪本媒體設計的魅力因素與其對兒童注意力之研究,國立成功大學工業設計學系研究所,台南市。
讃井純一郎, & 乾正雄. (1986). レパートリー・グリッド発展手法による住環境評価構造の抽出: 認知心理学に基づく住環境評価に関する研究 (1). 日本建築学会計画系論文報告集(367), 15-22.
Aaker, D. A., and Shansby, G. J., (1982). Positioning Your Product, Business Horizon, 56-62.
Brundtland, G. H. (‎2000)‎. Mental health in the 21st century. Bulletin of the World Health Organization, 78 (‎4)‎, 411. World Health Organization.
Gitlin, L. N., Winter, L., Dennis, M. P., Corcoran, M., Schinfeld, S., & Hauck, W. W. (2006). A randomized trial of a multicomponent home intervention to reduce functional difficulties in older adults. Journal of the American Geriatrics Society, 54(5), 809-816.
Houston, M. J. and Rothschild, M. L. (1978). Conceptual and Methodological Perspective in Involvement, Research Frontiers in Marketing: Dialogues and Directions, S. Jain, ed. Chicago: American Marketing Associate, 184-187.
IOM. (2002). Dietary Reference Intakes for Energy, Carbohydrates, Fiber, Fat, Protein and Amino Acids (Macronutrients). National Academy of Sciences, Institute of Medicine. Washington, DC.
Jones, A. B., & Smith, C. D. (2005). Curriculum and instruction: A primer. New York: Academic Press. Buchanan, J.M. (1965). “An economic theory of clubs.”Economica, 32(February): 1–14.
Kelly, G. A. (1955). The psychology of personal constructs. Volume 1: A theory of personality: WW Norton and Company.
Ku, P. W., Fox, K. R., & Chen, L. J. (2009). Physical activity and depressive symptoms in Taiwanese older adults: A seven-year follow-up study. Preventive medicine, 48(3), 250-255.
Lampinen, P., Heikkinen, R. L., & Ruoppila, I. (2000). Changes in intensity of physical exercise as predictors of depressive symptoms among older adults: An eight-year follow-up. Preventive medicine, 30(5), 371-380.
Lastovicka, J. L., & Gardner, D. M. (1978). Low involvement versus high involvement cognitive structures. Advances in Consumer Research, 5, 87-92.
Laurent and Kapfere (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, Vol.22, 41-53.
Lee, H., Lee, J.A., Brar, J.S., Rush, E.B., & Jolley, C.J.(2014). Physical activity and depressive symptoms in older adults. Geriatric Nursing, 35(1),41-41. DOI:10.1016/j.gerinurse.2013.09.005
Lindwall, M., Larsman, P., & Hagger, M. S. (2011). The reciprocal relationship between physical activity and depression in older european adults: A prospective cross-lagged panel design using share data. Health Psychology, 30(4), 453.
Mittal, M., (1989). Measuring Purchase-Decision Involvement, Psychology and Marketing, 6 (2), 147-162.
Morgan, K., O'Farrell, J., Doyle, F., & McGee, H. (2011). Physical activity and core depressive symptoms in the older Irish adult population. Ireland: Royal College of Surgeons.
Mudrák, J., Slepička, P., & Slepičková, I. (2014). Perceived health and motivation to physical activity in seniors. Kontakt, 16(1), e44-e50. DOI:10.1016/j.kontakt.2013.10.001
Park, C.W., B.J. Jaworski and D.J. Maclnnis. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 50(Oct), 45-135.
Sherif, M., & Cantril, H. (1947), The psychology of ego-involvement. New York: John Wiley & Sons.
Sheth, Newman and Gross (1991). Consumption Values and Market Choices-Theory and Applications, Cincinnati, OH: South-Western.
Strawbridge, W. J., Deleger, S., Roberts, R. E., & Kaplan, G. A. (2002). Physical activity reduces the risk of subsequent depression for older adults. American Journal of Epidemiology, 156(4), 328.
Ujigawa, M. (2000). The evolution of preference-based design. Research and Development Institute, 46, 1-10.
US Department of Health and Human Services (2008). Physical activity guidelines advisory committee report. Washington, DC: US Department of Health and Human Services.
Woolf,A. D., & Pfleger, B. (2003). Burden of major musculoskeletal conditions. Bulletin of The World Health Organization, 81(9), 646-656.
World Health Organization. (2007). Global age-friendly cities: A guide. Retrieved from http://www.who.int/ageing/publications/
Global_age_friendly_cities_Guide_English.pdf
Zaichkowsky, J. L. (1985), Measuring the Involvement Construct, Journal of Consumer Research, Vol.12, 341-352.
Zaichkowsky, J. L. (1986), Conceptualizing Involvement, Journal of Advertising Research, Vol.15, 4-14.
Zaichkowsky, J. L. (1994), The Personal Involvement Inventory: Reduction, Revision and Application to Advertising, Journal of Advertising ,23,No.4, 59-70.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2018-07-31起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2020-09-23起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw