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系統識別號 U0026-2507201712494700
論文名稱(中文) 以競合觀點探討中小企業間之價值共創:以K公司的競合關係為例
論文名稱(英文) A Study of Value Co-creation between SMEs from A Coopetition Perspective: A Case Study of Company K’s Coopetition Relationship
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 105
學期 2
出版年 106
研究生(中文) 黃子娜
研究生(英文) Zih-Na Huang
學號 R46034131
學位類別 碩士
語文別 中文
論文頁數 79頁
口試委員 指導教授-周信輝
口試委員-方世杰
口試委員-李慶芳
中文關鍵字 中小企業  競合關係  價值共創  質性研究 
英文關鍵字 Small and Medium-Sized Enterprises  Coopetition Relationship  Value Co-creation  Qualitative Research 
學科別分類
中文摘要 根據經濟部之統計調查,2015年國內化妝品製造工廠中78%為中小企業,然而因為面膜OEM代工所需之技術門檻不高,在缺乏差異化的利基之下,價格就成為非常關鍵的競爭要素,但一味強調價格競爭的結果,形塑出惡質化的競爭氛圍。競合的本質在於透過合作可以一起創造更大的價值,再藉由競爭爭取各自的價值,因此本研究欲探討中小企業間如何透過競合關係共創價值,另外,如何在緊張、對立的競爭關係中成功融合合作的元素,亦即如何維繫雙方間之競合關係,也是本研究的另一個重點。
本研究採用質性研究之個案研究法,選定中小企業面膜代工廠商K為研究對象,以競合的觀點出發,透過蒐集次級資料、實地觀察與進行訪談,深入探討其與A公司間如何在原本對立的競爭關係中,融入合作關係,過程中雙方又如何互動、交流與維繫,進而共同創造出最終有別於競合關係前的價值。

根據個案的研究結果本研究發現,中小企業除了面臨高度價格競爭外,內部所擁有的資源或能力相對來說也較為有限,在此情況下,透過競合關係,得以讓組織內部之資源進行交流與整合,消除了資源邊界,進而共創出更大的價值。而在競合關係之維繫上,首先雙方之合作要建立在互利基礎上,這是合作關係存在最根本的因素,此外還要訂立明確的合作目標。具備這些要素後,最重要的是過程中信任感之培養與訊息交流,因為當彼此的關係更穩固、緊密,再加上雙方資源之整合,才能合力共創出最終的價值。
英文摘要 This research tries to explore how to co-create value through coopetition relationship between small and medium-sized enterprises,and how to maintain the coopetition
relationship between the two sides.As a result,this research uses qualitative case study,selecting small and medium-sized enterprise mask manufacturers K as the object of study.Using the perspective of coopetition,to explore how to co-create value with A company through coopetition relationship and the process of how the two sides to
maintain this coopetition relationship.The case shows that before the formation of coopetition relationship between the two companies,there is the fierce price competition between them,however through coopetition can see a different situation.In addition to competition, with the cooperation of the two sides to create greater value, and finally the value each other can appropriate will be more. From the above case results,this research figures out that in addition to facing high price competition,small and medium-sized enterprises are relatively limited to their resources or ability.In this situation,through coopetition relationship,the internal resource of the organization can be exchanged and integrated,thus eliminating the resource boundary and creating greater value.In maintaining the coopetition relationship,first of all, the cooperation relationship should be based on mutual benefit,which is the most fundamental factors,in addition to set a clear goal.With these elements,the most important thing is the trust cultivating and information exchanging in the process.
論文目次 中文摘要 I
A Study of Value Co-creation between SMEs from A Co-opetition Perspective: A Case Study of Company K’s Co-opetition Relationship II
誌謝 VI
目錄 VII
表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 7
第二章 文獻回顧 8
第一節 由競爭到競合 8
第二節 競合驅動因素 13
第三節 競合關係 15
第四節 競合下之價值共創 20
第五節 小結 24
第三章 研究方法 25
第一節 質性研究 25
第二節 個案研究法 26
第三節 資料蒐集 31
第四節 資料分析 38
第四章 研究發現 39
第一節 面膜OEM代工廠商營運流程 39
第二節 雙方間之競爭 47
第三節 由競爭走向競合 48
第五章 結論與建議 59
第一節 研究結論 59
第二節 研究貢獻 67
第三節 研究限制 69
第四節 未來研究方向 70
參考文獻 71
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