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系統識別號 U0026-2507201217410700
論文名稱(中文) 虛擬社群知識分享互動模式之研究-以3D動畫設計軟體論壇為例
論文名稱(英文) A Study of Interaction Patterns of Virtual Communities for Knowledge Sharing in 3D Animation Design Forums
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 100
學期 2
出版年 101
研究生(中文) 張珏婷
研究生(英文) Chueh-Ting Chang
學號 r76994028
學位類別 碩士
語文別 中文
論文頁數 105頁
口試委員 指導教授-謝佩璇
口試委員-呂執中
口試委員-洪為璽
中文關鍵字 論壇  知識分享  社會網絡分析法 
英文關鍵字 forum  knowledge sharing  social network analysis 
學科別分類
中文摘要 一群擁有共同興趣的網路使用者,透過網路持續地溝通與互動所形成的社會群體即為虛擬社群(Virtual Community)。現今,虛擬社群被視為是促進知識分享活動的理想工具,許多成員參與社群活動就是為了擷取社群中的知識,他們藉由與其他成員互動以取得想要的知識內容。在虛擬社群中,成員的互動關係就如同一張人際社會網絡(Social Network),每位成員在社會網絡中都有其所處的位置,而所處的位置又會影響到取得知識資源的能力,故成員的網絡結構(Network Structure)位置對知識分享活動有相當程度的影響,因此本研究試圖由社會網絡理論(Social Network Theory)的觀點出發,採用社會網絡分析法(Social Network Analysis, SNA)探討知識型虛擬社群(論壇)網絡結構與知識分享的關係,以進一步探討社群成員互動模式(Interaction Pattern)所隱含的商業價值。
本研究的研究範圍以成員溝通語言為英語的3D動畫設計軟體論壇為主,並蒐集討論主題(Thread)於2011年2月1日至2011年7月31日期間內發表並完成討論的文章,擷取出成員之間的互動關係以進行社會網絡分析。本研究利用最常見的社會網絡分析軟體UCINET 6進行分析,所採用的社會網絡指標包含社會網絡規模(Social Network Size)、社會網絡密度(Social Network Density)與社會網絡中心性(Social Network Centrality),其中社會網絡中心性又分成三種形式,分別為程度中心性(Degree Centrality)、接近中心性(Closeness Centrality)與中介中心性(Betweenness Centrality)。
根據研究結果顯示,論壇成員的互動模式可依外向與內向接近中心性的大小分為「溝通型」、「接收型」、「付出型」以及「冷漠型」四種類型,其中又以「溝通型」的成員數量佔最多,約有半數以上的網絡成員是屬於此類型,而其餘「接收型」、「付出型」以及「冷漠型」三種類型的成員合計約占一半的人數,顯示論壇中大部分的成員在進行知識分享活動時,不單只是從論壇中擷取知識,同時也會盡己所能貢獻知識於論壇中。另外,本研究也發現網絡中成員的程度中心性大部分偏低,僅有少數人擁有較高的程度中心性,顯示網絡結構中,成員的互動程度普遍差不多,但中間存在一群密切和大家互動的少數成員,而這些少數成員主要以論壇中知識提供者居多,少部分為知識尋求者。最後,本研究根據研究結果提出具體建議以供論壇經營者及使用者參考,期望能更進一步促進論壇知識分享活動。
英文摘要 A group of online users who have common interests and form a social group online to communicate and interact with each other is called a virtual community. Such communities are now seen as an idea tool to facilitate knowledge sharing activities. In a virtual community, the interaction among members is like an interpersonal social network. Each member has a location in the social network, and this will affect their ability to acquire knowledge resources. Therefore, this study begins from the perspective of social network theory and uses social network analysis (SNA) to examine professional virtual communities (forums) in order to investigate the relationship between network structure and knowledge sharing, and further explores the commercial value implied in the interaction patterns of the members.
The research scope of this study is 3D animation design forums in which the language used to communicate is English. The data is taken from threads that were posted and completed from February 1 to July 31 of 2011, with the interaction relationships examined using SNA. This study uses the most common SNA software, UCINET 6, to carry out the analysis. The social network indicators are size, density, and centrality, and the centrality is composed of degree centrality, closeness centrality, and betweenness centrality.
The research results show that forums members’ interaction patterns can be divided into four types based on out-closeness and in-closeness centrality: interactive type, collecting type, contributing type, and isolated type. Among these four types, the interactive type is the most common, with about half the network members belonging to this type. This shows that most members not only obtain knowledge from the forums, but also do their best to contribute it when conducting knowledge sharing activities. Moreover, this study also finds that most network members have low degree centralities, with only a small number having high ones. This shows that members’ interactions are generally similar, but there are a few members who frequently interact with others in the network structure. Among these few members, most are knowledge providers, and the others are knowledge seekers. Accordingly, this study provides practical suggestions to both forum operators and users, with the hope of facilitating knowledge sharing activities.
論文目次 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 虛擬社群 6
2.1.1. 虛擬社群的定義 6
2.1.2. 虛擬社群的組成要素 9
2.1.3. 虛擬社群的種類 10
第二節 論壇之知識分享 13
2.2.1. 論壇中的知識分享情形 13
2.2.2. 知識分享的角色分類 15
2.2.3. 論壇知識分享動機 17
第三節 社會網絡理論 18
2.3.1. 社會網絡之定義與組成 18
2.3.2. 社會網絡分析層級 22
2.3.3. 社會網絡分析指標 23
第三章 研究方法 33
第一節 研究範圍與研究對象 33
第二節 資料蒐集 35
第三節 社會網絡分析法 39
第四章 資料分析 47
第一節 資料蒐集情況 47
第二節 以所有3D動畫設計軟體討論區為分析單位的結果 48
第三節 以單個討論區為分析單位的結果 57
第四節 以單筆討論主題為分析單位的結果 69
第五章 討論與結論 83
第一節 討論 83
第二節 研究貢獻 89
5.2.1. 學術意涵 89
5.2.2. 管理意涵 92
第三節 研究限制 98
第四節 未來研究方向 99
參考文獻 100
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