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系統識別號 U0026-2506201916084000
論文名稱(中文) CEO特質如何影響其在企業購併宣告中進行印象管理之可能性
論文名稱(英文) CEO Characteristics and Impression Management in Acquisition Announcement
校院名稱 成功大學
系所名稱(中) 國際企業研究所
系所名稱(英) Institute of International Business
學年度 107
學期 2
出版年 108
研究生(中文) 林佳靜
研究生(英文) Jia-Jing Lin
學號 R66061108
學位類別 碩士
語文別 中文
論文頁數 53頁
口試委員 指導教授-曾瓊慧
口試委員-張紹基
口試委員-陳寶蓮
中文關鍵字 CEO特質  CEO行為  印象管理  媒體報導 
英文關鍵字 CEO characteristics  CEO behavior  impression management  media reports 
學科別分類
中文摘要 本篇研究從日常生活中可以觀察到的媒體現象出發,探討企業CEO的特質與其在購併宣告時進行印象管理行為的關聯性。本篇研究以認同控制理論為基礎,從而發展出一系列CEO特質與印象管理行為間的假設,並以CEO的知名度、任期及來源做為主要探討的三項特質,更考量了購併前股價表現可能帶來的調節效果。

本篇研究之樣本為2003至2007年間美國公開公司之一百萬美元以上的國內購併案,總樣本數為211筆,採用加權最小平方模型進行實證。經由實證結果得知,CEO的知名度與進行印象管理行為間有十分強烈且顯著的關係,顯示了知名度為CEO希望去維持的一個身分認同。雖任期和來源未獲得實證的支持,但在任期對於來源的調節效果上,實證結果亦證實了當CEO的任期越長,其便會影響不同來源的CEO進行印象管理的可能性。對於調節變數,本篇以兩種計算方式去進行衡量,然實證結果僅證實以股價高低作為調節的模型對於CEO的任期與印象管理行為間的關係有顯著的效果。

本篇研究旨在更進一步探討購併宣告中之印象管理行為研究中的重要議題,同時也希望提供給經理人實用的洞見,並協助經理人更有效管理其購併策略。
英文摘要 The purpose of this thesis is to understand the relationship of CEO characteristics and impression management behavior during an acquisition announcement. We develop a series of hypothesis based on the identity control theory, and focus our discussion on three CEO characteristics, including CEO celebrity, tenure and origin. We also take into account the moderating effect of stock price prior to the acquisition announcement.

The sample includes cases from 2003 to 2007, and all of them involve American public company and the deal value is higher than 100 million US dollars. Weighted least squares regression was used to run analyses. The empirical results show that the CEO celebrity has a strong and positive relationship with impression management behaviors. It is also shown that CEO celebrity is an identity standard that CEO wants to keep. As for the tenure and origin, the results do not support the hypothesized relationships. As to the moderating effects, stock price only significantly interacts with tenure to affect impression management behaviors.

This thesis calls for more research to investigate this important topic that not only advances our understanding of impression management behaviors during an acquisition announcement, but also provides useful insights to help managers better manage their acquisition activities.
論文目次 目錄
第一章 緒論 1
第二章 文獻回顧 6
第一節 印象管理研究 6
第二節 CEO特質相關研究 10
第三節 認同控制理論 12
第三章 研究架構與研究假設 15
第一節 研究架構 15
第二節 研究假設 15
第四章 研究方法 25
第一節 樣本及資料搜集 25
第二節 變量衡量方法 26
第三節 分析方法 31
第五章 研究結果與討論 32
第六章 結論與建議 44
第一節 研究結論 44
第二節 研究貢獻 48
第三節 研究限制及對未來研究建議 49
三、 未來研究建議 50
參考文獻 51

表目錄
表 2-1 印象管理研究的三個層面 7
表 2-2 組織印象管理相關研究 9
表 2-3 CEO特質相關研究 11
表 4-1變量及衡量方法 29
續表4-1 變量及衡量方法 30
表 5-1 變數平均值、標準差、最小值與最大值 33
表 5-2 樣本產業分布表 33
表 5-3 變數相關係數 34
表 5-4 各變數對購併期間印象管理行為之加權最小平方回歸模型(以購併方股價高低作為調節變數) 36
續表5-4 各變數對購併期間印象管理行為之加權最小平方回歸模型(以購併方股價高低作為調節變數) 37
表 5-5 變數相關係數 39
表 5-6 各變數對購併期間印象管理行為之加權最小平方回歸模型(以購併方股價上升下降幅度作為調節變數) 41
續表5-6 各變數對購併期間印象管理行為之加權最小平方回歸模型(以購併方股價上升下降幅度作為調節變數) 42
表 6-1 實證分析結果 45

圖目錄
圖 3-1 研究架構 15
圖 5-1 CEO來源與任期交互作用圖 38
圖 5-2 CEO來源與股價表現(股價高低)交互作用圖 38
圖 5-3 CEO知名度與股價表現(股價高低)交互作用圖 38
圖 5-4 CEO任期與股價表現(股價高低)交互作用圖 38
圖 5-5 CEO任期與股價表現(上升下降幅度)交互作用圖 43
圖 5-6 CEO知名度與股價表現(上升下降幅度)交互作用圖 43
圖 5-7 CEO來源與股價表現(上升下降幅度)交互作用圖 43


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