系統識別號 U0026-2506201716095600
論文名稱(中文) 建構策略層級之多模式決策支援系統之雛型
論文名稱(英文) Prototype of the multi-model decision support system for strategic management
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 105
學期 2
出版年 106
研究生(中文) 顏子偉
研究生(英文) Tzu-Wei Yen
學號 R76041011
學位類別 碩士
語文別 中文
論文頁數 68頁
口試委員 指導教授-林清河
中文關鍵字 決策支援系統  模糊集合理論  投資組合矩陣  策略移轉  資料包絡分析 
英文關鍵字 Decision support system (DSS)  Fuzzy set theory  Strategic portfolio  Strategical switch  Data envelopment analysis (DEA) 
中文摘要   今日企業所處的環境變化劇烈,所面臨到的策略問題日趨複雜,且往往對於個人或組織的影響重大。如何妥善地利用既有的相關資料、資訊及知識,並佐以適當的決策模式,便成為企業或組織在資訊應用的發展上,用以提高決策績效的手段。隨著資訊科技的進步與普及,決策支援系統逐漸成為管理者用來協助進行決策的重要工具之一。然而,關於模式導向的決策支援系統,過去的文獻大多以模式來協助管理者分析並解決量化的問題,但並非所有的決策問題都能夠以量化的方式處理,有些問題甚至是質性的或者是模糊的,這類問題在過去多數是仰賴知識管理或是透過管理者的經驗與直覺來解決,故本研究以互動式網頁系統作為主軸,並於模式庫中納入多種模式,其中包括結合模糊集合理論與投資組合矩陣,可用於協助解決非結構化投資組合問題的模糊投資組合管理模式;以及結合交叉效率分析與共同權重的資料包絡分析法,並使用於分析策略移轉績效的策略移轉評量模式。本研究所建構之系統能協助管理者在面對激烈的競爭環境時,透過對企業內部資源與外部競爭者的分析,來迅速地了解企業所處的策略情境,並進一步地提出合適的決策方案。
英文摘要 Nowadays, the circumstances of enterprises have experienced dramatic changes. In order to improve the performance of decision-making, how to properly use the relevant information with the appropriate decision-making model has been becoming a critical issue in the development of information application. With the progress and popularity of information technology, decision support system (DSS) has gradually become one of the important tools to assist top management in decision-making.
Regarding to the model-driven DSS, most of the past literature has used models to help managers analyze and solve quantitative problems. However, not all decision-making problems can be solved by quantitative way, and even the nature of these problems is qualitative or vague; in the past, these problems are usually solved by a conceptual decision model which highly depend on the manager's experience and intuition. To enhance the quality of decision-making, the study use the interactive web technology to build the decision-making system, and add several mathematical models into the system, which include fuzzy portfolio management model and strategical switch assessment model to solve the portfolio problems of firm’s resources distribution, and analyze the performance of shifting strategy, respectively.
It can help managers through analyzing the internal resources and external competitors to understand the strategic situation quickly, and further propose an appropriate strategy.
論文目次 中英文摘要 II
致謝 VII
表目錄 X
圖目錄 XI
第一章、緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究流程 6
第二章、文獻探討 8
2.1 決策支援系統 8
2.1.1 決策支援系統架構 8
2.1.2 模式管理子系統架構 11
2.1.3 決策制定過程 13
2.2 模糊投資組合管理模式 15
2.2.1 模糊投資組合管理模式之概念 15
2.2.2 模糊投資組合管理模式之應用 18
2.3 策略移轉評量模式 22
2.3.1 策略移轉 22
2.3.2 資料包絡分析(Data enveloped analysis, DEA) 23
2.3.3 策略移轉評量模式之架構 29
第三章、研究方法 31
3.1 研究範圍 31
3.2 研究架構 33
3.2.1 系統架構 33
3.2.2 設計科學法 34
3.3 系統雛型設計架構 36
第四章、系統建立 39
4.1 系統開發環境 39
4.2 使用者介面與操作說明 41
第五章、結論與建議 55
5.1 結論 55
5.2 未來研究方向與建議 56
參考文獻 58
附錄A 63
附錄B 65
附錄C 66
參考文獻 Chandler, A. D. (1973). Strategy and Structure: Chapters in the History of the [American] Industrial Enterprise. Mit Press.
Morton, S. (1971). MS (1971) Management decision systems: computer-based support for decision making. Harvard University.
Alter, S. (1977). A taxonomy of decision support systems. Sloan Management Review, 19(1), 39.
Power, D. J. (2008). Decision support systems: a historical overview. In Handbook on Decision Support Systems 1 (pp. 121-140). Springer Berlin Heidelberg.
Davenport, T. H., & Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.
Lee, T. S., & Tsai, H. J. (2005). The effects of business operation mode on market orientation, learning orientation and innovativeness. Industrial Management & Data Systems, 105(3), 325-348.
Ndlela, L. T., & Du Toit, A. S. A. (2001). Establishing a knowledge management programme for competitive advantage in an enterprise. International journal of information management, 21(2), 151-165.
Speklé, R. F., & Verbeeten, F. H. (2014). The use of performance measurement systems in the public sector: Effects on performance. Management Accounting Research, 25(2), 131-146.
Howells, J. (2002). The Response of Old Technology Incumbents to Technological Competition–Does the Sailing Ship Effect Exist?. Journal of Management Studies, 39(7), 887-906.
Kao, C. (2010). Malmquist productivity index based on common-weights DEA: The case of Taiwan forests after reorganization. Omega, 38(6), 484-491.
Ghasemzadeh, F., & Archer, N. P. (2000). Project portfolio selection through decision support. Decision support systems, 29(1), 73-88.
Ansoff, H. I., & McDonnell, E. J. (1990). Implanting strategic management. NJ: Prentice hall.
Chien, T. W., Lin, C., Tan, B., & Lee, W. C. (1999). A neural networks-based approach for strategic planning. Information & Management, 35(6), 357-364.
Jiang, J. J., & Klein, G. (1999). Project selection criteria by strategic orientation. Information & Management, 36(2), 63-75.
Pap, E., Bošnjak, Z., & Bošnjak, S. (2000). Application of fuzzy sets with different t-norms in the interpretation of portfolio matrices in strategic management. Fuzzy Sets and Systems, 114(1), 123-131.
Anthony, R. N. (1965). Planning and Control Systems: A Framework for Analysis [by]. Division of Research, Graduate School of Business Administration, Harvard University.
Bhargava, H. K., Power, D. J., & Sun, D. (2007). Progress in Web-based decision support technologies. Decision Support Systems, 43(4), 1083-1095.
Turban, E., Sharda, R., & Delen, D. (2011). Decision support and business intelligence systems. NJ: Pearson Education.
Power, D. J., & Sharda, R. (2007). Model-driven decision support systems: Concepts and research directions. Decision Support Systems, 43(3), 1044-1061.
Henderson, S. S., & Smith-King, E. J. (2015). Sectoral decision making: structures, processes and trust. Management Decision, 53(7), 1545-1559.
Simon, H. A., The New Science of Management Decision, Englewood Cliffs, NJ: Prentice Hall, 1977.
Hax, A. C., & Majluf, N. S. (1996). The strategy concept and process: a pragmatic approach (Vol. 2, pp. 360-375). Upper Saddle River, NJ: Prentice Hall.
Lin, C., & Hsieh, P. J. (2004). A fuzzy decision support system for strategic portfolio management. Decision Support Systems, 38(3), 383-398.
Keropyan, A., & Gil-Lafuente, A. M. (2012). Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market. Expert Systems with Applications, 39(12), 11269-11275.
Bellman, R. E., & Zadeh, L. A. (1970). Decision-Making in a Fuzzy Environment. Management Science, B141-B164.
Delgado, M., Verdegay, J. L., & Vila, M. A. (1992). Linguistic decision‐making models. International Journal of Intelligent Systems, 7(5), 479-492.
Herrera, F., & Herrera-Viedma, E. (1996). A model of consensus in group decision making under linguistic assessments. Fuzzy sets and Systems, 78(1), 73-87.
Dong, W. M., & Wong, F. S. (1987). Fuzzy weighted averages and implementation of the extension principle. Fuzzy sets and systems, 21(2), 183-199.
Lee, D. H., & Park, D. (1997). An efficient algorithm for fuzzy weighted average. Fuzzy sets and systems, 87(1), 39-45.
Liou, T. S., & Wang, M. J. J. (1992). Fuzzy weighted average: an improved algorithm. Fuzzy sets and Systems, 49(3), 307-315.
Burns, S. A., Liu, L., & Feng, C. W. (1996). The LP/IP hybrid method for construction time-cost trade-off analysis. Construction Management & Economics, 14(3), 265-276.
Ghasemzadeh, F., Archer, N., & Iyogun, P. (1999). A zero-one model for project portfolio selection and scheduling. Journal of the Operational Research Society, 50(7), 745-755.
Jafarzadeh, M., Tareghian, H. R., Rahbarnia, F., & Ghanbari, R. (2015). Optimal selection of project portfolios using reinvestment strategy within a flexible time horizon. European Journal of Operational Research, 243(2), 658-664.
Herrera, F., & Verdegay, J. L. (1995). Three models of fuzzy integer linear programming. European Journal of Operational Research, 83(3), 581-593.
Tsai, Y. G. (2016). A DEA model for strategical switch of the business strategy (masters dissertation). Retrieved from http://etds.lib.ncku.edu.tw/html/
Selove, M. (2014). How do firms become different? a dynamic model. Management science: journal of the Institute for operations research and the management sciences, 60(4), 980-989.
Howells, J. (2002). The Response of Old Technology Incumbents to Technological Competition–Does the Sailing Ship Effect Exist?. Journal of Management Studies, 39(7), 887-906.
Mendonça, S. (2013). The “sailing ship effect”: reassessing history as a source of insight on technical change. Research Policy, 42(10), 1724-1738.
Trimi, S., & Berbegal-Mirabent, J. (2012). Business model innovation in entrepreneurship. International Entrepreneurship and Management Journal, 8(4), 449-465.
Brexendorf, T. O., Bayus, B., & Keller, K. L. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science, 43(5), 548-557.
Charnes, A., Cooper, W. W., & Rhodes, E. (1978). Measuring the efficiency of decision making units. European journal of operational research, 2(6), 429-444.
Kao, C., & Hwang, S. N. (2014). Multi-period efficiency and Malmquist productivity index in two-stage production systems. European Journal of Operational Research, 232(3), 512-521.
Kao, C., & Hung, H. T. (2005). Data envelopment analysis with common weights: the compromise solution approach. Journal of the Operational Research Society, 56(10), 1196-1203.
Falagario, M., Sciancalepore, F., Costantino, N., & Pietroforte, R. (2012). Using a DEA-cross efficiency approach in public procurement tenders. European Journal of Operational Research, 218(2), 523-529.
Doyle, J., & Green, R. (1994). Efficiency and cross-efficiency in DEA: Derivations, meanings and uses. Journal of the operational research society, 45(5), 567-578.
Reinecke, K., & Bernstein, A. (2013). Knowing What a User Likes: A Design Science Approach to Interfaces that Automatically Adapt to Culture. Mis Quarterly, 37(2), 427-453.
Buschmann, F. (1996). Pattern-Oriented Software Architecture, A System of Patterns. Chichester: Wiley.
Lin, C. H., Tsai, H. L., & Wu, J. C. (2014). Collaboration strategy decision-making using the Miles and Snow typology. Journal of Business Research, 67(9), 1979-1990.
  • 同意授權校內瀏覽/列印電子全文服務,於2022-06-26起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2022-06-26起公開。

  • 如您有疑問,請聯絡圖書館