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系統識別號 U0026-2501201911072600
論文名稱(中文) 非營利組織之志工管理‐以奇美博物館為例
論文名稱(英文) Volunteer Management for Non-for-profit Organizations -The Case of Chi Mei Museum
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 107
學期 1
出版年 107
研究生(中文) 唐志良
研究生(英文) Chih-Liang Tang
學號 R07054259
學位類別 碩士
語文別 中文
論文頁數 73頁
口試委員 指導教授-楊朝旭
口試委員-蘇桓彥
口試委員-蔡柳卿
中文關鍵字 非營利組織  志工管理  激勵理論  奇美博物館  組織認同 
英文關鍵字 non-for-profit organization  volunteer management  incentive theory  Chi Mei Museum  organizational identification 
學科別分類
中文摘要 論文題目:非營利組織之志工管理~以奇美博物館為例
研究生:唐志良 指導教授:楊朝旭 博士
論文內容:
非營利組織近期發展快速,亟需組織志工的參與,俾彌補人力缺口,但非營利組織志工不同於一般營利事業機構,其不求金錢及物質福利。本研究以非營利組織奇美博物館為案例,採用質性訪談方式探討志工管理的關鍵成功因素,並依研究結果提出非營利組織在志工管理上之建議。
為深入瞭解志工自我管理運作方式,本研究從志工的發展、運作、以及志工所扮演的個人角色切入進行個案研究,深入訪談二位志工、三位志工幹部,並結合館方出版品及國內外相關文獻,研究發現:
一、 使命與熱情為志工參與服務的動機,因此志工對組織及創辦人的認同,係志工願意在服務崗位上奉獻服務的關鍵因素。
二、 志工管理需注意志工個人成長的需求,滿足其參與學習的慾望。
三、 志工管理需注意其社交及自我實踐的需求,適時給予志工肯定,對志工具有強大的激勵效果,可提升其持續參與的動力。


關鍵詞:非營利組織、志工管理、激勵理論、奇美博物館、組織認同
英文摘要 Executive Master of Business Administration of National Cheng Kung University
Abstract

Title: Volunteer Management for Non-for-profit Organizations—The Case of Chi Mei Museum
Name: Chih-Liang Tang Advisor: Dr. Chaur-Shiuh Young
Thesis content:
Non-for-profit organizations have developed rapidly in recent years. Their demand for volunteers has also increased steeply in response to labor shortages. However, in contrast to for-profit organizations, non-for-profit organizations do not pursue monetary profits or materialistic benefits. This study examined Chi Mei Museum, a non-for-profit organization, and adopted qualitative interviews to explore the organization’s success in volunteer management. Recommendations for non-for-profit organizations in terms of volunteer management are proposed according to the study results.
To gain a deep understanding of the self-management approach adopted by volunteers in the museum, a case study was conducted from the perspective of the development, operations, and personal roles of volunteers. In-depth interviews were performed with two volunteers and three volunteer supervisors, in addition to reviewing publications released by the museum and domestic and foreign literature on related topics. The study conclusions are summarized as follows:
(a) Passion and obligation to complete their missions are the main motivations prompting volunteers to provide services to the museum. Their identification with the organization and museum founder also motivates them to serve as volunteers.
(b) Volunteer management should focus on volunteers’ needs for personal development by fulfilling their learning needs.
(c) Volunteer management should focus on volunteers’ needs for social interactions and self-actualization. Praising volunteers on a regular basis can exert a strong incentive effect that encourages them to continue to participate in volunteering activities.

Keywords: non-for-profit organization, volunteer management, incentive theory, Chi Mei Museum, organizational identification

Research objectives:
Using Chimei Museum as an example, this study examined how nonprofit organizations (NPOs) could manage their volunteers to facilitate volunteers’ continuous commitment to an organization and aimed to provide solutions for the low volunteer recruitment rates and problems observed in volunteer management and talent retention in NPOs.

Literature review:
The present study was underpinned by studies discussing the definition of NPOs, purpose and motivation of volunteering services, volunteer management, and encouragement theory. Studies have suggested that to boost organizational efficacy, NPOs should develop strategies that increase volunteer participation, enhance organizational cohesion, and encourage volunteer motivation to work according to the characteristics of organizations and volunteers.

Research methods
This study employed a qualitative approach, identified problems through in-depth interviews, and aimed at providing a reference for future practice in this field.

Research limitations
Analyses of the in-depth interviews and data were limited by our interpretation abilities and the duration of the research period. Furthermore, we could only conduct analyses on the information we collected; specifically, this study failed to include analyses on the organization’s volunteer management from its initial stage to its current stage. Accordingly, applicability of the study results is limited.

Research analysis:
1.The sense of responsibility and enthusiasm were volunteers’ motivations to participate in volunteering activities, indicating that their identification with organizations and founders enhances their willingness to contribute.
2.Regarding volunteer management, organizations should focus on volunteers’ needs of self-growth and satisfy their desire to learn.
3.Organizations should emphasize the social and self-realization needs of volunteers; additionally, they should demonstrate recognition of their volunteers, thus strongly encouraging volunteers and facilitating their continued participation.

Research conclusions
1.NPO volunteers’ identification with organizations and founders was the main source of their sense of accomplishment and main motivation for their willingness to volunteer.
2.NPO volunteers fulfilled their desire to learn and achieved happiness by helping others while serving.
3.NPO volunteers received a sense of honor and enhanced their organizational cohesion during their services.
論文目次 目錄
摘要 i
Abstract ii
誌謝 vi
目錄 vvii
表目錄 ix
圖目錄 x
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 論文概要架構 4
第二章 文獻探討 5
第一節 非營利組織定義 5
第二節 志願服務的意涵與動機 7
第三節 志工管理 11
第四節 激勵理論的探討 15
第三章 研究設計與方法 18
第一節 研究方法 18
第二節 研究架構與流程 20
第三節 研究對象 22
第四節 研究限制 24
第四章 研究分析與結果 25
第一節 奇美博物館簡介 25
第二節 奇美博物館志工介紹 27
第三節 研究訪談分析 31
第四節 研究結果小結 43
第五章 結論與建議 44
第一節 研究發現與結論 44
第二節 研究限制與研究建議 50
參考文獻 53
附錄(一) 奇美博物館志工訪談題目 55
附錄(二) 奇美博物館志工訪談內容 56

參考文獻 參考文獻
一、 中文文獻
1.曾華源、曾騰光(2003)。志願服務概論。台北:楊智。
2.孫本初(2005)。公共管理四版。台北市:智勝文化事業公司。
3.江明修(2003)。志工管理 。台北:智勝。
4.李淑珺譯(2003)。志工實務手冊。台北:張老師文化。
5.張英陣(1997)。激勵措施與志願服務的持續」。
6.張英陣(1998)。福利社區化與志願服務人力資源,福利社區化及志願服務人力資源研討會。
7.魏希聖譯(2001)。志工招募實戰手冊。台北:張老師文化。
8.陳政智(1999)。「非營利組織中志願工作者之管理 : 從人力資源管理觀點」,社區發展季刊
9.曾騰光(1997)。志願工作者的組織承諾與機構人力資源管理策略。
10.李慶芳(2013)。質化研究之經驗敘說:質化研究的六個修煉。
11.徐宗國譯(1997)。質性研究概論。台北:巨流圖書公司。
12.財團法人奇美博物館基金會編著(2014)。閱讀 新.奇.美 奇美博物館典藏欣賞。
13.林怡秀、高子衿(2014)。第268期典藏今藝術,造一座平民博物館的夢。
14.柴松林(2006)。終身學習-內在的財富,最好的投資。
15.魏鈞.組織契合與認同研究——中國傳統文化對現代組織的影響[M].北京:北京大學出版社,2007.
16.司徒達賢(1999),非營利組織經營管理研修粹要,台北:天下遠見。
二、英文文獻
1.Salamon, L.M.(1992).In search of the non-profit sector. I: The question of definitions。
2.Wolf, T.(1990). Managing a nonprofit organization. Englewood Cliffs,NewJersey: Prentice Hall。
3.Kramer, R. M. (1981). Voluntary Agencies in the Welfare State. California: Universityof California Press。
4.Dutton,J.E.,Dukerich,J.M.,Harquail,C.V.(1994)Organizational Images and Member Identification。
5.Patchen, M.(1970) .Participation, Achievement and Involvnent on the Job. Englewood Cliffs。
6.Brown, M.E.(1969).Identification and Some Conditions of Organizational。

三、 網站資料
1.https://www.chimeimuseum.org/
2.http://artemperor.tw/focus/773
3.http://a.udn.com/focus/2015/12/10/15623/index.html
4.https://www.storm.mg/article/363921
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