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論文名稱(中文) 創新服務:以心靈為基礎之銀髮族餐飲模式設計
論文名稱(英文) Innovative Service: The Senior Dietary Model Based on "Mentality"
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 99
學期 2
出版年 100
研究生(中文) 張靜綾
研究生(英文) Ching-Ling Chang
學號 pa695402
學位類別 碩士
語文別 英文
論文頁數 102頁
口試委員 指導教授-陸定邦
指導教授-孔憲法
口試委員-葉湘裕
中文關鍵字 高齡化社會  宅配餐食服務  心靈  快樂機制 
英文關鍵字 aging society  food delivery services  service based on soul  happiness mechanism 
學科別分類
中文摘要 台灣根據內政部的人口統計資料,在1993年已正式邁入「高齡化社會」。但十幾年過去,針對銀髮族設計的服務卻是少之又少。近年來,台灣銀髮族以「在地老化」或稱「在宅老化」為主流。根據2009年台灣行政院主計處的調查,在宅老化的銀髮族群目前最需要的就是飲食方面的服務。且因應新一代銀髮族獨居現象、生活型態改變、注重生活品質之特點和對飲食服務之期望,國內外研究文獻顯示「宅配餐食服務」正能迎合此需求。宅配銀髮族餐食服務模組著重於對銀髮族服務的方便性、減少外出的危險和烹飪工作的負擔,並以健康為出發點,強調飲食是經過調配設計的,內容的營養均衡對於用餐者的助益。另外經過營養專家設計的餐食所帶來的附加價值,如同健康、營養也是被證明的。
本研究欲提出一套專為新一代銀髮族設計,以「心靈」為基礎的宅配飲食生活服務,期望所設計的宅配餐食服務能有不同於以往的思維,因為能夠打動人心的飲食服務關鍵核心在於照顧被服務對象內心的需求和感覺。另外,根據日本營養學專家幕內秀夫近期針對世界長壽村的調查,認為飲食只要均衡攝取,以美味和享受美食樂趣為優先,把人生過得更豐富才是長壽的關鍵。因此,本研究除了以心靈為基礎的飲食生活為服務的核心精神外,更加入了工研院針對銀髮族生活的研究結果等概念:『娛樂為銀髮族為最重視的部分。』既然飲食服務是在宅老化銀髮族最希望優先提供的服務,而娛樂為最重視的部份,故本研究的具體目的如下:
(1)首先以文獻歸納結果,結合娛樂休閒概念,以『心靈』為基礎,設計”幸福滋味”飲食宅配的服務體驗模式。
(2)為了加以規劃以心靈為基礎的餐飲服務活動,首先必須對銀髮族的快樂面貌有一全面且深入的縱觀,本研究採用質化微觀研究,透過採集18位生活者一週的真實生活資料及快樂生活報導,探討快樂或不快樂的外顯行為,找出影響生活者快樂及不快樂的元素,並建立快樂框架,最後得知快樂機制。
(3)透過問卷,重新檢視銀髮族的生活型態、用餐儀式、餐飲行為願望以及夢想並將概念加入服務設計中。
(4)以快樂機制為基礎,結合問卷調查結果和訪談,再次發展”幸福滋味”飲食服務體驗模式,並以影片模擬服務模式,最後使用問卷做新服務與舊有的送餐服務模式比較以及滿意度調查。量化基礎搭配質化建議以歸納整體服務的評估,做為未來實務或相關研究的參考依據。




英文摘要 According to the census data of Taiwan Ministry of Interior, Taiwan has entered the "aging society" in 1993. However, over the past ten years, the design of services for seniors had been very limited. Currently, the mainstream for seniors in Taiwan is "aging at home". According to Taiwan Ministry of Interior, the primary need for the seniors who choose the ways of aging at home is “food delivery services.” In response to the waves of "aging at home ", solitary phenomenon, lifestyle changes, focusing on quality of life, expectation of dietary services, many research proved that the domestic food delivery services are able to meet such demands. The food delivery services are mainly focused on the convenience, and the reduction of risk of going out as well as the burden of cooking. This study intends to propose a set of designs for the new senior generation, and, through the wise dietary service based on soul, to create food delivery service which is different from previous thinking. The key core of dietary service lies in taking care of clients’ demands and feels in their minds. Over the past, many food delivery services focused too much on the design of the food contents. In fact, the global longevity villages’ survey conducted by Japan nutrition experts Makuuchi Hideo suggested that people should enjoy the fun of diet instead of only paying attention to diet itself alone. Therefore, in addition to the basis of the core spirit of wise dietary service, this study also incorporates the ITRI findings of the seniors living concept such as “health and entertainments” are the most important parts for seniors.

The specific objectives of this study are as follows: first of all, through the integration of the literature review, combine entertainment and leisure as well as to provide service experience of happiness dietary life based on “soul”. In order to design the “happiness taste” food delivery service, we need to understand the elders’ happiness life comprehensively. The method carried out in this study is qualitative research. This study confers the apparent behaviors of 18 elders’ happiness and unhappiness and then finds out the elements which influence the elders’ mood. Afterwards, the study built up the frame and then the mechanism of happiness. Next, the method carried out in this study is survey research, which includes interviews and questionnaires with the elders. Re-examine the seniors’ life styles, dining ceremonies, dining behaviors, wishes and desires; so as to plan food delivery service patterns in consistent with their life styles. The design bases on the mechanism of happiness and combines the results of the questionnaires and the interviews. Furthermore, using the video shows the model of “happiness taste food delivery service”. Finally, the questionnaire adopted Likert scale to measure the satisfaction of the elders and to compare the previous service and the new design of food delivery service. If the result is positive, the design is affirmed. If the feedback is not positive, the proposal will be re-designed. Finally, conclusions are presented and suggestions are made for further research.
論文目次 Abstract I
摘要 III
Acknowledgments V
Table of Contents VI
List of Tables VIII
List of Figures IX

1.INTRODUCTION 1
1.1Research Background and Motivation 1
1.1.1Research Background 1
1.1.2 Motivation 3
1.1.2.1 Aging Society with Limited Services 3
1.1.2.2 Food delivery service is the primary need 5
1.1.2.3 Living Alone Condition and Self-awareness 6
1.1.2.4 Lifestyle Diseases caused by Inadequate Diet 7
1.1.2.5 Eating out Phenomenon 9
1.1.2.6 The Booming of Courtesy Service 10
1.2 Research Objectives 11
2.LITERATURE REVIEW 12
2.1 Happiness Research 12
2.1.1 Happiness Research Related Theories 13
2.2 The Significance and Evolution of Diet 15
2.3 Diet Motivation 18
2.4 People’s Value to Food Commodities 19
2.5 The Changing Role of Home Delivery Services 20
2.6 Abroad Seniors’ Food Delivery Services 22
2.7 Seniors’ food delivery in Taiwan 26
2.8 Food Delivery Service’s Relevant Research 27
2.9 Factors Determine Seniors’ Emotions 29
2.9.1 Natural Factor: 30
2.9.2 Social Factor: 30
2.9.3 Economic Factor: 30
2.9.4 Residence: 30
2.10 Seniors and Leisure Activities 31
2.10.1 The Function of Leisure for Seniors 32
3.RESEARCH DESIGN AND METHODOLOGY 36
3.1 Research Design and Process 36
3.2 Research Method 38
3.3 An Object of Study 38
3.4 Research Tool 39
3.4.1 Life Diary 39
3.4.1.1 Life Diary’s Participants’ Samping 39
3.4.1.2 Selected Factors of The Participants 40
3.4.2 The Happiness Frame and Mechanism 40
3.4.3 The KJ Method 41
3.4.4 Pilot Study: Dining Behaviors and Desires 43
4 .CONCEPT DEVELOPMENT AND PROTOTYPING 45
4.1 Output Results and Design of Happiness Mechanism 45
4.2 Pilot Study’s Results 46
4.3 The Taste of Happiness Home Delivery Service Model 48
4.3.1 Service Content 48
4.3.2 The Free Internet Space for the Taste of Happiness Delivery Services: Facebook 52
4.3.3 The Process of Joining the Club 56
4.3.3 The Process of Joining the Happiness Taste Home Delivery’s Club 57
5.SATISFACTION ANALYSIS OF HAPPINESS TASTE HOME DELIVERY SERVICE 60
5.2 The Satisfaction Analysis Questionnaire Implementation Method 62
5.2 Contents of the Satisfaction Analysis Questionnaire 62
5.3 Satisfaction Questionnaire Data Analysis 62
5.3.1Analysis Method 62
5.3.2 Data Analysis Results 64
6.CONCLUSIONS AND RECOMMENDATIONS 82
6-1 Conclusions 82
6-2 The Recorded Cost Structure of the Business Model of the Spiritual Food Delivery Services: 86
6-3 Research Limitations 88
6-4 Recommendations for Follow-Up Research 89
Appendix 1 Happiness Mechanism 90
Appendix 2 Questionnaires 96
銀髮族對宅配飲食心靈服務的滿意度探討問卷(對照組) 96
銀髮族對宅配飲食心靈服務的滿意度探討問卷(實驗組) 98
References 100

List of Tables

Table 2-1 The meaning of food to human beings 18
Table 3-1 Life Diary’s Participants’ Samping:Happiness Status 39
Table 3-2 Life Diary’s Participants’ Samping 40
Table 5-1 Basic information of two group’s comparison 69
Table 5-2 Two groups’ comparison of「food delivery service」 70
Table 5-3「food delivery service」the rotated factor loads 71
Table 5-4 A comparison of the respondents in the two groups before watching the 72
Table 5-5 A comparison of living alone or with relatives before watching the video 73
Table 5-6 A comparison of “respondents living with their families” and “food delivery service satisfaction. 74
Table 5-7 A comparison of non religion people before watching the viedo 75
Table 5-8 A comparison of the “respondents who are believers of Buddhism/Taoism/I-Kuan Tao” and the “food delivery service satisfaction.” 76
Table 5-9 A comparison of the “respondents who have other religious beliefs” and “food delivery service satisfaction”. 77
Table 5-10 A comparison of the respondents in the two groups before watching the “convenient food delivery services” in terms of “if willing to recommend home delivery services to others” and “home delivery service satisfaction”. 78
Table 5-11 a comparison of “food delivery service satisfaction” before and after 79
Table 5-12 How much do you want to pay for「food delivery service」product? 80
Table 5-13 a comparison of the “food delivery service satisfaction” of 81
respondents in the control group (before watching the video and the respondents in the experimental group after watching it. 81
Table 6-1: Estimate of the Cost 87
Table 6-2: Alexander Osterwalder(2010) The recorded cost structure of the business model 88

List of Figures

Figure 3-1: Research design and methodology 37
Figure 3-2: Happiness Mechanism Producing Process 41
Figure 3-3: Dining Behaviors’ Question lists 44
Figure 4-1: Making Passport-Size Photo and Complete Personal Information 53
Figure 4-2: Enter the Happiness Taste Home Delivery Club 53
Figure 4-3: Requests Opposite Party to Become the Friend 54
Figure 4-4: The Opposite Party Accepts the Invitation 54
Figure 4-5: See in the Near Future Tendency, Mood , Pictures 55
Figure 4-6:Ask Friends Some Questions 55
Figure 4-7: See the Responses from Friends 56
Figure 4-8: The Process of Joining the Happiness Taste Home Delivery’s Club 57
Figure 4-9: Happiness Taste Home Delivery Service’s Interface(Activity Dining) 58
Figure 4-10: Happiness Taste Home Delivery Service’s Interface( Personal Dining) 59
Figure 5-1: The way of doing satisfaction analysis 61

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