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系統識別號 U0026-2407201920004300
論文名稱(中文) 從價值共創觀點探討家禽產業之供應鏈管理-以養雞業者Y牧場為個案
論文名稱(英文) Research on the Supply Chain Management of Poultry Industry from the Perspective of Value Co-creation-A Case Study of Chicken Farmer Y
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 107
學期 2
出版年 108
研究生(中文) 張宏安
研究生(英文) Hung-An Chang
學號 R07054615
學位類別 碩士
語文別 中文
論文頁數 85頁
口試委員 指導教授-方世杰
口試委員-周信輝
口試委員-謝如梅
中文關鍵字 價值共創  供應鏈管理  畜禽業  個案研究法 
英文關鍵字 Value Co-creation  Supply Chain Management  Poultry Industry  Case Study 
學科別分類
中文摘要 近年全球景氣環境不佳、國際化、區域貿易組織競爭,台灣整體畜產業因生產成本高、進口商品衝擊國內市場、欠缺國際競爭力等,產業業者面臨經營上的困境。本研究針對台灣家禽產業中的養雞業者Y牧場,透過價值共創觀點,分析其生產供應鏈上所有利害關係者參與的價值共創模式,藉以描繪出更清晰的產業供應鏈系統,以提出養雞業的價值共創策略。
本研究透過深度訪談,研究結果發展出使用價值11項發現、共同決定15項發現、及經常互動11項發現。另外,本研究提出實務的建議包括:第一,供應鏈成員應重視合作的誠信原則,透過計劃性生產,可穩定市場價格及銷量,也可提升供應鏈運作效率。第二,應維護供應鏈體系中所有成員利益及需求,創造平衡點,維持穩定的收益。第三,於供應鏈夥伴的合作關係中,持續傳達穩定品質才有穩定的通路體系之觀念,供應鏈成員亦必須適時犠牲本身利益,創造整個供應鏈體系之競爭優勢。
英文摘要 The Taiwan's poultry industry value chain of incubation, breeding, slaughtering and processing is complete, and the cooperative fostering model has also been developed in the chicken farming. Many large-scale poultry companies have developed one-stop production mode through their own incubating equipments, feed mills and processing plants. Through the consistent production process, the case company can not only effectively control the quality of the final product, but also improve the price fluctuation caused by the imbalance between production and sales.
"Value co-creation" originally means that the business must create value with consumers. From the perspective of strategic management, the stakeholders involved in business operations should be also regarded as value co-creators, and the value is created together from interested parties, such as suppliers, partners, distributors, community groups, government agencies, schools, individuals, etc.
The object of this case study is the farmer Y and its supply chain partners in Taiwan's poultry industry. Through the value co-creation perspective, we analyze the value co-creation model of all stakeholders involved in the production supply chain, draw a clearer industrial supply chain system, and finally propose the value co-creation strategy of the poultry industry.
The case company takes the planned production and actively participates in the breeders’ production process, requiring the breeders to farm chicken according to its standard operating procedures, and provides the breeders with immediate market information to stabilize the market price, sales volume, and

to accumulate the tacit understanding of long-term cooperation, and thus can enhance the supply chain efficiency. Operational efficiency. In addition, the case company adopts a strict distribution control strategy and supply chain information system to maintain the stable supply, quality and price advantages of the wholesalers. This can not only protect the feeders, in the mean time, but influence the downstream food processing industry to create greater supply chain benefits.
The farmer Y company actively maintains the interests and needs of the members in the supply chain system, and coordinates the requirements for quality, quantity and delivery between supply chain partners to keep a stable cycle of procurement.
論文目次 摘要 I
SUMMARY II
誌謝 IX
目錄 X
圖目錄 XI
表目錄 XII
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究問題 2
第三節 研究流程 3
第二章 文獻回顧 5
第一節 價值共創 5
第二節 供應鏈管理 11
第三節 小結 17
第三章 研究方法 20
第一節 個案研究法 21
第二節 深度訪談法 23
第三節 質性研究的信效度 26
第四節 質性資料編碼 28
第四章 資料分析 29
第一節 畜禽業概況 29
第二節 個案公司簡介 32
第三節 使用價值 33
第四節 共同決定 40
第五節 經常互動 47
第五章 結論建議 52
第一節 研究結論 52
第二節 研究建議 56
第三節 研究限制 58
參考文獻 59
附錄一 訪談問題大綱 66
附錄二 訪談逐字稿 67
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三、網站部份:
1. Supply Chain Council. http://www.supply-chain.org
2. 李慶芳(2017),價值共創社群(VCC) http://teamwork0035.blogspot.com/2017/08/blog-post_9.html
3. 行政院農委會,106年年報 https://www.coa.gov.tw/ws.php?id=2508404
4. 行政院農委會,107年年報
https://www.coa.gov.tw/ws.php?id=2509384
5. 行政院農委會,農業指標http://agrstat.coa.gov.tw/sdweb/public/indicator/Indicator.aspx
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