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系統識別號 U0026-2407201815013000
論文名稱(中文) 開發中國家的市場進入障礙對複雜產品系統(CoPS)的影響:以ASEAN醫院銷售醫療設施為例.
論文名稱(英文) Market Entrance Barriers to Complex Products and Systems (CoPS) in Developing Economies: Case of Medical Device Commercialization in ASEAN Hospitals
校院名稱 成功大學
系所名稱(中) 國際企業研究所
系所名稱(英) Institute of International Business
學年度 106
學期 2
出版年 107
研究生(中文) 阮國維
研究生(英文) Nguyen Quoc Duy
學號 R66057010
學位類別 碩士
語文別 英文
論文頁數 78頁
口試委員 指導教授-史習安
共同指導教授-陳芃婷
口試委員-王崇昱
中文關鍵字 none 
英文關鍵字 Medical device  Complex products and systems (CoPS)  ASEAN  Cross-border commercialization  Consumer barriers. 
學科別分類
中文摘要 none
英文摘要 Medical devices, a category of complex products and systems (CoPS), undoubtedly play a pivotal role in the enhancement of human well-being. The demand for such innovations is increasing in conjunction with the dramatic transformation of healthcare systems across the world. A growing number of medical device companies have sought to innovate their products to satisfy such a huge market demand as well as compete with multiple aggressive rivals. Among the potential markets, Association of Southeast Asian Nations (ASEAN), which many international companies have made every effort to penetrate, represents a diverse region with vigorous economic development, healthcare reforms, population expansion, growing per capita income, and dynamic disease profiles. However, due to the exceptional characteristics of medical devices, companies have faced a variety of barriers when striving to commercialize their products. This research aims to identify those barriers from a consumer perspective by conducting literature review and expert interviews. Innovation Resistance Theory sheds meaningful light on the framework of this research with five primary barrier dimensions, each of which consists of four resistance factors. A questionnaire was developed and the collected data was further analyzed by means of DEMATEL method to construct Importance-Solvability Analysis (ISA) and Network Relationship Map (NRM). The findings reveal that Risk Barriers are the most important and Value Barriers are the most solvable. This research also provides managers with optimal pathways to overcome the barriers based on their causal relationships and levels of importance and solvability.
論文目次 ABSTRACT I
ACKNOWLEDGEMENTS III
TABLE OF CONTENTS IV
LIST OF TABLES VI
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
CHAPTER TWO LITERATURE REVIEW 5
2.1 Medical Device. 5
2.1.1 Definition and Role of Medical Device. 5
2.1.2 Classification of Medical Device. 6
2.1.3 Medical Devices as “Complex Products and Systems” (CoPS). 8
2.2 Medical Device Industry in ASEAN. 9
2.3 Consumer Behavior in ASEAN. 11
2.4 Innovation Resistance Theory. 13
2.4.1 Functional Barriers. 15
2.4.2 Psychological Barriers. 18
CHAPTER THREE RESEARCH MEASURES AND METHODOLOGIES 21
3.1 Stakeholder Analysis. 21
3.2 Sample Description and Settings. 22
3.3 Study Design and Methodologies. 24
3.3.1 Content Analysis. 25
3.3.2 Decision Making and Trial Evaluation Laboratory (DEMATEL). 27
3.3.3 Importance-Solvability Analysis (ISA) and Network Relationship Map (NRM). 30
3.3.3.1 Inportance-solvability analysis (ISA). 30
3.3.3.2 Network relationship map (NRM). 32
CHAPTER FOUR PRACTICAL STUDY AND RESULTS 33
4.1 Content Analysis. 33
4.2 ISA-NRM Models. 36
4.2.1 Primary Dimensions. 39
4.2.2 Usage Barriers. 41
4.2.3 Value Barriers. 43
4.2.4 Risk Barriers. 45
4.2.5 Tradition Barriers. 47
4.2.6 Image Barriers. 49
CHAPTER FIVE DISCUSSIONS AND CONCLUSIONS 52
5.1 Overcoming Barriers to Medical Device Innovation: Suggested Pathways. 52
5.1.1 Primary Dimensions. 52
5.1.2 Usage Barriers. 54
5.1.3 Value Barriers. 56
5.1.4 Risk Barriers. 58
5.1.5 Tradition Barriers. 60
5.1.6 Image Barriers. 61
5.2 Managerial Implications. 63
5.3 Theoretical Implications. 66
5.4 Limitations and Future Research. 67
5.5 Conclusions. 68
REFERENCES 70
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