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系統識別號 U0026-2306201114475600
論文名稱(中文) 以理性行為理論探討社會網絡、社會信任、互惠關係、組織氣候對製造業知識分享意圖的影響
論文名稱(英文) Influence of Social Network, Social Trust, Anticipated Reciprocal Relationships and Organizational Climate on Knowledge Sharing Intentions: Based on the Theory of Reasoned Action
校院名稱 成功大學
系所名稱(中) 國際企業研究所碩博士班
系所名稱(英) Institute of International Business
學年度 99
學期 2
出版年 100
研究生(中文) 張愷倫
研究生(英文) Kai-Lun Chang
學號 R66981120
學位類別 碩士
語文別 中文
論文頁數 90頁
口試委員 指導教授-蔡明田
口試委員-李國瑋
口試委員-莊立民
中文關鍵字 理性行為理論  知識分享  社會網絡  社會信任  互惠關係  組織氣候 
英文關鍵字 Theory of Reasoned Action, TRA  Knowledge sharing  Social network  Social trust  Anticipated reciprocal relationships  Organizational climate 
學科別分類
中文摘要 知識經濟時代來臨,知識是主導企業價值的主要因素以及創造競爭力的優勢。具有效率的知識管理已經成為企業成功的關鍵,尤其是對那些必須透過持續創新來維持競爭優勢的企業。然而知識管理的目標是把個人的知識轉換成組織的知識以及如何讓員工願意分享知識,並且善用員工的知識加以管理,創造其價值。而本研究目的則是探討如何使企業內員工願意進行知識分享,其支持或抑制個人知識分享行為的因素。

本研究以理性行為理論為架構,探討社會網絡、社會信任、互惠關係、組織氣候對台灣製造業人員知識分享意圖的影響。實證資料透過問卷調查方式,回收有效問卷152份,並以 SPSS 統計軟體,應用迴歸分析驗證本研究假說。

研究結果顯示,知識分享態度與知識分享主觀規範會影響到個人知識分享意圖。社會網絡、社會信任、互惠關係對於知識分享態度有顯著影響。組織氣候情感面與創新面對於知識分享主觀規範有顯著影響,而組織氣候公正面對於知識分享主觀規範無顯著影響。此外,知識分享態度與知識分享主觀規範具有中介效果。
英文摘要 Knowledge is the foundation of a firm's competitive advantage and the primary driver of a firm's value. It has been widely indicated that managing knowledge effectively is critical to success of the company, especially for those companies that need to be continuously creative in order to maintain competitive advantage. The main objective of knowledge management is to turn individual knowledge into organizational knowledge and what make organizational members willing to share their knowledge and create value through the use of collective knowledge from organizational members. The aim of this study is to develop an understanding of the factors supporting or inhibiting individuals' knowledge sharing intentions.

This research employ the Theory of Reasoned Action (TRA) as theoretical framework and augment it with social network, social trust, anticipated reciprocal relationships and organizational climate factors that are believed to influence individuals' knowledge sharing intentions with samples in Taiwan manufacturing. 152 questionnaires are sufficient as the result and the data are analyzed with statistical software, such as SPSS and Linear Regression in testing hypotheses.

Through survey, this study confirms the hypothesis that attitudes toward and subjective norms with regard to knowledge sharing affect individuals' intentions to share knowledge. Social network, social trust and anticipated reciprocal relationships affect individuals' attitudes toward knowledge sharing. Organizational climate affiliation and innovation affect subjective norms, while organizational climate fairness doesn’t affect subjective norms. Additionally, there are mediating effects of attitude toward knowledge sharing and subjective norm about knowledge sharing.
論文目次 摘要I
Abstract III
致謝詞V
目錄VI
表目錄VII
圖目錄IX
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的3
第二章 文獻探討5
第一節 理性行為理論5
第二節 知識分享9
第三節 社會網絡16
第四節 社會信任20
第五節 互惠關係22
第六節 組織氣候24
第三章 研究方法30
第一節 研究架構30
第二節 研究假說32
第三節 變數操作性定義與衡量 37
第四節 問卷設計與抽樣方法42
第五節 資料分析方法44
第四章 研究結果與分析46
第一節 敘述性分析 46
第二節 信度與效度分析47
第三節 相關性分析 55
第四節 迴歸分析與假說驗證56
第五章 結論與建議70
第一節 研究結論71
第二節 理論與實務意涵74
第三節 研究限制與未來研究建議77
參考文獻79
附錄87
附錄一: 問卷87
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