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系統識別號 U0026-2304202016180600
論文名稱(中文) 開放式創新中價值獲取網絡之分析 - 國際標準化的案例 –
論文名稱(英文) Analysis of the value-capture network in Open Innovation –The case of Standardization –
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 108
學期 2
出版年 109
研究生(中文) 周彥
研究生(英文) Yen Chou
電子信箱 leo67202@gmail.com
學號 R46071175
學位類別 碩士
語文別 中文
論文頁數 52頁
口試委員 口試委員-張元杰
口試委員-陳寶蓮
指導教授-許經明
中文關鍵字 開放式創新  國際標準化  必要專利  技術規格書  技術實施權利 
英文關鍵字 open innovation  standardization  essential patents  technical specifications  technical implementation rights 
學科別分類
中文摘要 在ICT(Information Communication Technology)產業中,技術規格書可以提高產品在消費者市場中的網路效果。企業在國際標準化中制定技術規格,是屬於價值創造(value creation)的重要活動。然而,技術規格書也讓競爭對手享有免費參照的機會,而這也降低企業對技術的專有性程度。因此,企業參與國際標準化來制定技術規格書時,更需要思考如何鞏固自己從中獲取價值(value capture)的能力。

企業參與國際標準化制定技術規格是屬於開放式創新(open innovation)的研究範疇。開放式創新的相關研究強調企業可以透過合作來達到創新的表現。另外,過去國際標準化等研究大多強調企業要如在國際標準化組織中進行合作,藉此來共同創造產品的價值。本研究則主張,企業參與國際標準化與制定技術規格書(technical specifications),就是一種對產品普及市場的獲利期待。因此,若是企業能夠對技術規格書持續保持控制能力,代表著該企業可以不斷掌控技術發展方向與軌跡來符合自家在未來產品市場上的獲利空間。

本研究分析了1990年至2016年通訊產業的3GPP(3rd Generation Partnership Project)國際標準化組織(SDOs, Standard Development Organizations)中企業的價值創造與價值獲取網路。本研究的分析結果顯示,從1990年至2016年Motorola、Nokia、Interdigital、Qualcomm分別掌控通訊系統的技術發展軌跡。我們認為這樣的分析結果可以補足開放式創新中企業在價值創造與價值獲取上的新觀點。
英文摘要 In the ICT (Information Communication Technology) industry, technical specifications can improve the network effect of products in the market. The establishment of technical specifications in standardization by firms is an important activity of value creation. However, technical specifications also give competitors the opportunity to refer to them for free, and this also reduces the firm's degree of technological proprietary. Therefore, when firms participate in standardization to formulate technical specifications, they need to think about how to consolidate their ability to capture value.

The participation of firms in formulating technical specifications in standardization belongs to the research of open innovation. Related research on open innovation emphasizes that firms can enhance innovative performance through cooperation. In addition, most studies in the past have emphasized that firms should cooperate in standardization organization to jointly create product value. This study possesses that firms participating in standardization and formulating technical specifications is a kind of profit expectation to popularize the market. Therefore, if a firm can continue to maintain control of the technical specifications, it means that the firm can continuously control the technology trajectories to meet its own strategy in the future product market.

This research analyzes the value capture networks of firms in the 3GPP (3rd Generation Partnership Project), SDOs (Standard Development Organizations) of the telecommunication industry from 1990 to 2016. The analysis results of this study show that from 1990 to 2016, Motorola, Nokia, Interdigital, and Qualcomm respectively controlled the technology trajectory of the telecommunication system. We believe that such analysis results can complement the research of firms in value creation and value capture in open innovation.
論文目次 摘要 I
SUMMARY II
誌謝 V
第一章 緒論 1
第二章 文獻探討 5
第三章 分析觀點 14
第一節 國際標準化中的價值創造 14
第二節 技術發展軌跡與企業競爭關係 15
第三節 價值獲取網路 18
第四章 研究方法 22
第五章 案例研究 27
第六章 討論與未來課題 34
參考文獻 39
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