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系統識別號 U0026-2304202015010200
論文名稱(中文) 標準化技術平台下的價值獲取網絡
論文名稱(英文) The Value-capture Network in the Standard-based Technological Platform
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 108
學期 2
出版年 109
研究生(中文) 黃傑
研究生(英文) Chieh Huang
學號 R46071379
學位類別 碩士
語文別 英文
論文頁數 31頁
口試委員 指導教授-許經明
口試委員-吳豐祥
口試委員-林杏娥
中文關鍵字 價值獲取網絡  標準化  技術瓶頸  控制能力  通訊產業 
英文關鍵字 Value-capture network  standardization  bottlenecks  control  telecommunication industry 
學科別分類
中文摘要 企業如何從基於標準的技術平台中獲取價值?通過分析20家2G GSM,3G UMTS和4G LTE標準的電信公司,我們發現一些公司能成功地,不依賴龐大資源,卻從標準技術平台中獲取最大價值。我們的研究補充了關於以開放式創新獲取價值的討論。我們建議公司需要更好地處理平台的開放性。也就是說,焦點公司創建的平台的可取得性越高,則其控制平台技術瓶頸的必要性就越高。我們的研究提出了一個價值獲取網絡,其中許多公司競爭以獲取價值,即許多公司通過技術規範來聲明其標準必要專利(SEP)以控制平台。另外,我們還採用了核心和外圍結構來表示此價值獲取網絡的特徵。根據我們的結果,我們建議公司控制平台中的介面技術(即技術瓶頸),以從產品市場中獲取足夠的價值。
英文摘要 How can firms capture the value from a standards-based technological platform? By analyzing 20 telecommunications firms following 2G GSM, 3G UMTS, and 4G LTE standards, we find that some firms might have the potential to extract the most value from the standards-based technological platform successfully but lack the sufficient resources. Our study complements the discussion about capturing value in the vein of open innovation. We propose that firms need to deal better with the openness of the platform. That is, the higher the accessibility of a platform created by a focal firm, the more necessary it is for the focal firm to control bottlenecks in the platform. Our study proposes a value-capture network, in which many firms compete to capture value, i.e., many firms declare their Standard Essential Patents (SEPs) through technical specifications to control the platform. We also adopted a core and periphery structure to represent the characteristics of this value-capture network. Based on our results, we recommend that firms control the interface technologies (i.e., bottlenecks) in the platform to capture sufficient value from the product market.
論文目次 摘要 I
SUMMARY II
誌謝 III
Chapter 1 Introduction 1
Chapter 2 Literature Review 2
2.1. The roles of patents in the standards-based technological platform 2
2.2. Accessibility and implementation rights 5
Chapter 3 Analysis Methodology 7
3.1. Data 7
3.2. The value-capture network 8
Chapter 4 Case Study 10
Chapter 5 Discussion 17
Chapter 6 Conclusions 20
Appendix 22
Reference 23
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