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系統識別號 U0026-2301201416183400
論文名稱(中文) Adoption and Usage of Photovoltaic System in the Philippines
論文名稱(英文) Adoption and Usage of Photovoltaic System in the Philippines
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 102
學期 1
出版年 103
研究生(中文) 黃美蘭
研究生(英文) Melanie Wong
學號 RA6017191
學位類別 碩士
語文別 英文
論文頁數 127頁
口試委員 指導教授-鄭至甫
口試委員-林豪傑
召集委員-周信輝
中文關鍵字 none 
英文關鍵字 PV system  Solar energy  Renewable energy  Use-diffusion model  Organizational adoption of innovation 
學科別分類
中文摘要 none
英文摘要 Solar energy usage through rooftop photovoltaic (PV) system has a very great potential in the Philippines where sunlight is abundant. Its electricity rate is the second highest in Asia. Meanwhile, prices of solar panels are dropping. However, solar energy is not yet widely used and is still in its beginning stage in the Philippines.
This study focuses on the adoption and usage of PV systems among companies and institutions in Metro Manila. It aims to determine the factors of their satisfaction on their PV systems and identify other outcomes of their usage.
The research method used was qualitative research method utilizing grounded theory method for data analysis. The Use-Diffusion model which is one of the models that illustrate the diffusion of an innovative product was applied to this study. As an extension for the UD model, the antecedents for PV System adoption are “Product Cost”, “Electricity Needs and Requirements”, “Regulatory Environment”, “Supplier’s Characteristic and Communication”. These antecedents altogether influences the satisfaction of the users and results to the UD outcome of “Increased Customer Base”, “Pro-environment Brand Enhancement” and “Public Interest to Adopt PV Systems”
One surprising finding of this research is that four of the users interviewed have different perceptions on the net metering scheme. This goes to show that there is a need for coherent, clear and wide information dissemination on this scheme and other regulatory framework that influences PV system adoption.
論文目次 TABLE OF CONTENTS
ACKNOWLEDGEMENT II
ABSTRACT III
TABLE OF CONTENTS IV
LIST OF TABLES VII
LIST OF FIGURES IX
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 PV System Product Description. 6
1.3 Research Gap. 7
1.4 Research Objectives. 9
1.5 Research Contribution. 9
CHAPTER TWO LITERATURE REVIEW 11
2.1 Diffusion of Innovation (DOI) Theories. 11
2.1.1 Roger’s DOI Model. 11
2.1.2 Use-Diffusion (UD) Model. 13
2.2 Technological Dimension as Antecedent to Renewable Energy Usage. 16
2.3 Organizational Dimension as Antecedent to Renewable Energy Usage. 17
2.4 Variety of Use Motivation for Green Technology. 19
2.4.1 Enhanced Corporate Image through Green Branding. 19
2.4.2 Improved Financial Performance. 20
2.5 Use-Diffusion (UD) Outcome. 22
2.5.1 Satisfaction with Technology. 22
2.5.2 Interest in Acquiring Related Technologies. 22
2.5.3 Diffusion Outcomes. 23
2.6 Review of Studies on User Experience of Solar Energy Technology. 24
2.6.1 User Satisfaction of Solar Home System (SHS) in Bangladesh. 24
2.6.2 Household Solar Home System in UK. 26
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28
3.1 Research Approach. 28
3.2 Research Setting. 28
3.3 Data Collection. 29
CHAPTER FOUR RESEARCH ANALYSIS AND FINDING 33
4.1 Open Coding. 34
4.1.1 Green Initiatives. 34
4.1.2 Motivation for Adoption. 35
4.1.3 Hesitation. 35
4.1.4 Risk. 36
4.1.5 Decision-making Process. 36
4.1.6 After-sales Services. 36
4.1.7 Issues on Usage. 37
4.1.8 Positive Feedback on Usage. 37
4.1.9 Advantage. 38
4.1.10 Disadvantage. 38
4.1.11 Feedback on the Supplier’s Characteristics and Communication. 38
4.1.12 People’s Reaction. 39
4.1.13 Regulatory Environment. 39
4.2 Axial Coding. 40
4.3 Data Authenticity. 43
CHAPTER FIVE THEORETICAL DEVELOPMENT AND DISCUSSION 45
5.1 Selective Coding. 45
5.2 Theoretical Development. 46
5.3 Theory Interpretation. 47
5.3.1 Use-Diffusion Antecedents. 48
5.3.2 Use-Diffusion Outcomes. 56
5.4 Discussion. 60
5.4.1 Satisfaction. 60
5.4.2 Other Outcomes. 66
CHAPTER SIX CONCLUSION AND SUGGESTION 70
6.1 Conclusion. 70
6.2 Research Contribution. 71
6.3 Managerial Implications. 74
6.4 Research Limitation. 77
6.5 Research Suggestions. 79
REFERENCES 81
APPENDIX 84
Transcript of Supplier No. 1 84
Transcript of User #1 (Hospital) 92
Transcript of Supplier #2 (Solar Power Systems supplier) 95
Transcript of User #2 (Local Bank) 101
Transcript of User #3 (School) 108
Transcript of User #4 ( Foreign Bank) 113
Transcript of User #5 (Coffee Shop) 119
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