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系統識別號 U0026-2208202014133500
論文名稱(中文) 競合策略與價值共創關係探討:以醫療設備商為例
論文名稱(英文) Co-Opetition Strategy and Value Creation:A Case Study of Medical Equipment Vendor
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 108
學期 2
出版年 109
研究生(中文) 高文旆
研究生(英文) Wen-Pei Kao
學號 R07064254
學位類別 碩士
語文別 中文
論文頁數 41頁
口試委員 指導教授-周庭楷
口試委員-顏盟峯
口試委員-王澤世
中文關鍵字 競合理論  價值共創  競合策略 
英文關鍵字 Co-opetition Theory  Value Co-creating  Co-opetition Strategy 
學科別分類
中文摘要 台灣正朝著「超高齡社會」邁進,人口老化將成為社會的一大隱憂,因此醫療需求不斷地增加,這也反映出醫療健保的支出與人口老化有著正向的發展,隨著科技進步醫療產業有顯著的成長,但因醫療糾紛多、工作時數長及生活品質不佳等問題,造成許多人不願意從事醫療行業,專業醫療人員的需求與供給成反比,醫院在人力培養與設備增購之間的衡量,成為醫療院所的當務之急,如何找出解決方案須透過醫療設備供應商與醫療院所在競爭與合作之間,尋找所謂的最佳解來解決。本論文採用質性研究,探討醫療院所的夥伴關係,藉由訪談客戶及互補者兩者間的合作模式來探討對價值共創的影響。本研究結果發現信任、溝通、創新、產品競爭力與產品滿意度五大構面為對價值共創有重大影響。
英文摘要 Co-Opetition Strategy and Value Creation: A Case Study of Medical Equipment Vendor

Author : Kao Wen-Pei
Advisor : Dr. Chou, Ting-Kai
Executive Master of Business Administration(EMBA),
College of Management, National Cheng Kung University

According to the statistics of the Ministry of the Interior at the end of March 107, the number of elderly people over the age of 65 in Taiwan’s household registration was 3.31 million, accounting for 14.1% of the total population. Taiwan has officially entered the " Super-aged society ". A major concern in society, the demand for medical care is continuously increasing. This also reflects the positive development of medical and health insurance expenditures and population aging. With the advancement of science and technology, the medical industry has grown significantly. However, due to many medical disputes and working hours problems such as long-term growth and poor quality of life have caused many people to be unwilling to engage in the medical industry. The demand for professional medical personnel is inversely proportional to the supply. The measurement of manpower training and equipment purchases in hospitals has become a top priority for medical institutions. With the support of policies and the investment of related resources, medical institutions have paid more and more attention to the quality and speed of medical treatment, which has resulted in an increase in the overall demand for medical equipment.
In the traditional concept, competition and cooperation are contradictory and opposed to each other. They should not be confused. Enterprises should create industrial advantages that are difficult to be replaced in their operations, and increase market share to gain economic scale advantages to increase market competition barriers. To grasp a unique positioning in the global market and industrial division, it is necessary to have the ability to compete, cooperate and integrate, and become a backbone enterprise in this field.
The purpose of this research is to use case analysis to discuss the characteristics of the medical equipment industry, the use occasions and characteristics of the medical equipment, and the medical equipment industry, including customers, competitors, complements, suppliers in the competition strategy, the role played and the impact of the researcher’s company. The research objects of this thesis range from clients to competitors and complements, and how each role will affect each other's Value Co-creating in the Co-opetition Strategy. The interviewees of this study included customers (inspectors of laboratory medicine departments in hospitals) and complements (manufacturers of alternative products and equipment). Based on the interview data of relevant personnel, the current situation of competition and cooperation in the medical equipment industry was sorted out. In addition, it explains the most favorable integration mode in the competition and cooperation relationship between the medical equipment industry from the practical and theoretical viewpoints, and discusses the influence of the Co-opetition Theory on Value Co-creating.
The results of this study found that the clinical laboratory staff of the medical center is a cooperation-oriented competition and cooperation relationship, and the equipment system manufacturer is a competition-cooperation relationship that is equal to the competition and cooperation. Between the two, the degree of emphasis on the dimensions of influencing Value Co-creating is different. In business operations, how can customers and companies transform from "competitors of interest" to "co-creators of value"? The key transformation process must be carried out from five dimensions: trust, communication, innovation, product competitiveness, and product satisfaction. On the basis of trust, the communication relationship has changed from "competition and opposition" to "interaction and mutual assistance". In the process of communication, it changed from "customer pain points, resource monopoly" to "common pain points, resource sharing" innovative products. The evolution from "customer problems" to "efficiency improvement" in innovative products increases product competitiveness. The evolution from "opposition of benefits" to "sharing of benefits" in product competitiveness has resulted in increased product satisfaction. The basis of trust has changed from "questioning" to "mutual trust" in product satisfaction. Through interviews and actual observations, it has been found that all five dimensions affect customer adhesion. When customer adhesion is high, it is difficult to separate the values and interests of each other, which is of great help to the sustainable operation of the company.

Key Words: Co-opetition Theory, Value Co-creating, Co-opetition Strategy
論文目次 目錄
致謝 V
目錄 VI
圖目錄 VIII
表目錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與研究對象 1
第二章 文獻探討 3
第一節 競合理論 3
第二節 賽局理論 4
第三節 價值共創 5
第三章研究架構與方法 7
第一節 研究架構 7
第二節 研究方法 8
第四章 個案研究 10
第一節 醫療器材產業現況 10
第二節 醫療器材產業鏈介紹 13
第三節 個案公司介紹 14
第四節 個案企業業務作業流程 17
第五章 訪談結果分析 20
第一節 信任 20
第二節 溝通 20
第三節 創新 21
第四節 產品競爭力 22
第五節 產品滿意度 24
第六章 結論與建議 25
參考文獻 27
附錄一 28
附錄二 29
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