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系統識別號 U0026-2208201300450000
論文名稱(中文) 供應鏈風險管理之個案研究-以國內童裝業為例
論文名稱(英文) Risk Management In Supply Chain - A Case Study Of Children’s Wear In Taiwan
校院名稱 成功大學
系所名稱(中) 企業管理學系專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 101
學期 2
出版年 102
研究生(中文) 陳家妤
研究生(英文) Chia-Yu Chen
學號 R47001246
學位類別 碩士
語文別 中文
論文頁數 92頁
口試委員 指導教授-劉宗其
指導教授-許永明
口試委員-陳正忠
口試委員-吳立偉
中文關鍵字 供應鏈管理  長鞭效應  供應鏈風險管理  童裝產業 
英文關鍵字 Supply Chain Management  Bullwhip Effect  Supply Chain Risk Management 
學科別分類
中文摘要 供應鏈風險管理議題,近年來隨著供應鏈全球化的轉變,愈來愈受到學者及企業界重視(Chen et al., 2010)。Kleindorfer & Saad(2005)將供應鏈風險區分為中斷風險(disruption risk)及與需求風險(demand risk)。對童裝產業而言,供應中斷會喪失商機、客戶流失;商品的供給不符市場需求就會變成庫存,造成資金積壓;不論是哪類的風險都會對供應鏈造成嚴重衝擊,因此企業是否能保有市場競爭優勢,最終將取決於管理供應鏈脆弱環結的應變能力。
本研究最主要的目的是藉由個案研究的方式,利用訪談、資料收集與分析等方式,採用Manuj & Mentzer(2008)的供應鏈風險管理五個步驟;找出國內童裝業之供應鏈風險來源、風險管理程序以及採取的因應策略,並進一步分析因應策略的成效並提出建議。
研究結果顯示,國內童裝業之供應鏈風險與經評估其影響之嚴重性高低排名,依序為需求風險、供應風險、作業風險及安全風險等四類。其因應策略,主要採控制、避免、轉嫁、投機及安全等策略。作業風險及安全風險在實施因應策略後,較能有效達到風險預防及減緩,而需求風險及供應風險因牽涉到外部不可控制的變動因素,成效有限,故建議業者應建立一套需求預測的基礎模式、積極的採取具彈性風險管理模式,如延遲策略、調整以「推式」為主、「拉式」為輔的彈性供應鏈、提高外購比例及減少生產作業複雜度。
英文摘要 In recent years, the issues of risk management in supply chain have been emphasized on academics and entrepreneurs, as the changes of globalization of supply chains (Chen et al., 2010). Kleindorfer & Saad (2005) have divided supply chain risk into two categories, disruption risk and demand risk. And for children's wear; any type of risk will be severe impact in supply chain, so the success of retaining competitive advantage will ultimately depend on adaptability in managing supply chain risk.
The main propose of this study is to find out the sources of supply chain risk in domestic children's wear, risk management procedures and coping strategy, and further analysis of the effectiveness of coping strategies and make recommendations by case studying through data collection and analysis, as well as Manuj & Mentzer(2008) five-step risk management model.
Results indicate that the rank of evaluated supply chain risk impacts in domestic children's wear is demand risk, supply risk, operational risk and safety risks in order of severity. The study also shows that the implementation of coping strategy in operational risk and safe risk has effective result in reduction and prevention. However, demand risk and supply risk are more difficult to overcome due to the external changes. So it is suggested that industry should establish a base model for demand forecasting and take a flexible approach to risk management models. For example, using postponement strategy, with adjustment to a flexible supply chain that rely mainly on “push” supplemented by “pull” , or increasing the proportion of outsourcing and reducing the complexity of production operation.
論文目次 口試合格證書 I
摘 要 II
ABSTRACT III
誌 謝 IV
目 錄 V
表目錄 VII
圖目錄 VIII

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與問題4
第四節 研究流程 5
第二章 文獻探討 6
第一節 供應鏈管理 6
第二節 長鞭效應 10
第三節 供應鏈風險管理 13
第四節 童裝產業 21
第五節 小結 23
第三章 研究方法 25
第一節 研究方法與研究設計 25
第二節 研究對象的選擇 27
第三節 資料蒐集方法 28
第四節 研究架構與訪談大綱 29
第四章 個案分析 32
第一節 個案公司介紹 32
第二節 個案公司的供應鏈分析 41
第三節 個案公司供應鏈風險管理 58
第五章 結論與建議 70
第一節 結論 70
第二節 對業者的建議 71
第三節 後續研究的建議 72
第四節 研究限制 73
參考文獻 74
附錄 79

表2-1 功能型及創新型產品之供應鏈差異7
表2-2 供應鏈風險管理之策略與行動計畫15
表2-3 供應鏈風險管理種類及來源15
表3-1 衡量研究品質的四項指標26
表4-1 個案公司目前的商品及服務項目32
表4-2 個案公司各主要部門所營業務35
表4-3 近三年各品牌類別銷售金額表36
表4-4 近三年各品牌類別銷售件數表37
表4-5 2008- 2012年各通路業績統計表38
表4-6 個案公司供應鏈演進過程40
表4-7 2011春夏S品牌各品類銷售率比較45
表4-8 品牌類別之優缺點比較49
表4-9 近三年進貨統計表53
表4-10 近三年庫存、進貨及銷售件數統計57
表5-1 Kids TW公司供應鏈風險管理事件表69

圖1-1 研究流程5
圖2-1 供應鏈管理組成要素架構圖8
圖2-2 供應鏈企業流程9
圖2-3 供應鏈的長鞭效應圖10
圖2-4 供應鏈風險管理四種方法14
圖2-5 供應鏈風險管理架構17
圖2-6 服飾業中下游關連圖23
圖3-1 本研究架構圖30
圖4-1 組織架構圖34
圖4-2 近三年銷售比較圖37
圖4-3 2008~2012年各通路業績統計比較圖39
圖4-4 個案公司供應鏈管理模型42
圖4-5 商品企劃及決策關連圖43
圖4-6 進口品牌採購週期50
圖4-7 授權/自創品牌生產週期51
圖4-8 近三年之進貨比較圖53
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次級資料
1.內政部統計處http://statis.moi.gov.tw/micst/stmain.jsp?sys=100
2.公開資訊觀測站 http://mops.twse.com.tw/index.htm
3.陳欣柏(2011)”成衣及服飾品業-區域經濟崛起,台灣成衣掌握商機,”中華徵信所http://www.credit.com.tw/CreditOnline/cfcontent/industrial/weekly/index.cfm? sn=173
4.經濟日報(2013.4),”麗嬰房將推平價童裝” http://udn.com/NEWS/STOCK/STO4/7810260.shtml#ixzz2PXKdZvJW
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