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系統識別號 U0026-2107202023543000
論文名稱(中文) 綠能電動車生態系統的建構:以光陽電動機車為例
論文名稱(英文) The Construction of Green Energy Electric Vehicle Ecosystem: The Case of Kymco
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 108
學期 2
出版年 109
研究生(中文) 黃靖涵
研究生(英文) Ching-Han Huang
學號 R46071078
學位類別 碩士
語文別 中文
論文頁數 116頁
口試委員 指導教授-方世杰
口試委員-周信輝
口試委員-蔡依倫
中文關鍵字 生態系統  價值主張  價值共創  綠能電動機車 
英文關鍵字 Ecosystem  Value co-creation  Value proposition  Green electric scooter 
學科別分類
中文摘要 因應綠能環保浪潮興起,政府原先訂下2035年禁售燃油機車政策,展現推展交通綠能化之決心;而後在與各家機車廠商斡旋後決議暫緩,改以鼓勵方式推廣電動機車之發展。在現今快速變動步調下,企業不能再僅提供顧客單一商品及服務;應該針對顧客需求及痛點,提供一整套解決方案。對於企業來說,形塑屬於自己的生態系統得以整合所有利害關係人之能力及資源,並在彼此協作下共創出最大價值,以提供顧客更全面性之解決方案,且企業也應以生態系統觀點取代單一產業觀點進行策略思考。本研究主要以「光陽」為個案研究對象,研究目的旨在以價值共創理論觀點,探討綠能電動機車生態系統之形塑實務狀況,以及價值主張如何作為串連所有利害關係人之核心,使得所有參與者之價值創造對整個系統產生價值,進而形塑出生態系統雛型,以做為未來相關研究參考。
本研究將透過質性研究之單一個案研究法,並以「光陽」為研究標的,藉由「生態系統」、「價值共創」、「價值主張」以及「治理機制」之理論基礎,配合實際訪談以及大量次級資料分析「光陽綠能電動機車生態系統」之形塑過程。
根據本研究結果發現,生態系統中參與者彼此間互動產生並不容易,中心企業應精準掌握個別利害關係人之知識及能力,刺激參與者在互動時追求自利同時形成互利並培養系統集體性,居中擔任「指揮家」角色協助彼此交流,整合個別參與者之互補能力,建置出屬於自己的生態系統。
英文摘要 In response to the rise of green energy environmental protection, the government initially set a policy of prohibiting the sale of fuel scooters in 2035. However, after mediation with various scooter manufacturers, the decision was made to suspend the policy and changed to encourage the development of electric scooters. With the rapid pace of change, companies should provide a complete set of solutions based on customer needs instead of a single product and service. For enterprises, shaping their own ecosystem can integrate the capabilities and resources of all actors and create maximum value in collaboration. Companies should also use an ecosystem perspective to replace a single industry perspective for strategic thinking. The purposes of the research are to explore the practical status of shaping the ecosystem from the theoretical point of view of value co-creation, and how value proposition serves as the link of all actors. It enables the value creation of all actors to generate co-value for the entire system, and then shapes the prototype of the ecosystem.

This research takes qualitative research methods with a single case: Kymco. Based on the theoretical basis of "ecosystem", "value co-creation", "value proposition" and "governance mechanism", the reseach analyzes the shaping process of the "Kymco Green Electric Vehicle Ecosystem".

The result of the research explains that it is not easy for actors in the ecosystem to interact, so hub should accurately grasp the knowledge and capabilities of individual actors and stimulate them to pursue self-interest while forming mutual benefits and fostering the collectiveness of the system. Hub should play the role of "orchestrator" to help actors communicate with each other, integrate the complementary capabilities of individual actors, and build their own ecosystem.
論文目次 摘要 i
誌謝 v
目錄 vi
表目錄 viii
圖目錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 6
第三節 研究內容與流程 8
第二章 文獻探討 10
第一節 生態系統 10
第二節 價值共創 20
第三節 價值主張 28
第四節 治理機制 36
第五節 小結 43
第三章 研究方法 47
第一節 質性研究方法 47
第二節 個案研究 50
第三節 資料收集 53
第四節 資料分析 59
第四章 個案研究發現 60
第一節 光陽綠能電動機車生態系統現況 60
第二節 光陽綠能電動機車生態系統之形塑 69
第三節 光陽綠能電動機車生態系統發展歷程 79
第四節 研究討論與分析 97
第五章 結論與建議 101
第一節 研究結論 101
第二節 研究貢獻 105
第三節 研究限制與未來建議 108
參考文獻 110
參考文獻 中文參考文獻
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