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系統識別號 U0026-2107201818100100
論文名稱(中文) Impact of Trust in Mobile Payment on Trust in Social Media Payment System: Trust Transfer
論文名稱(英文) Impact of Trust in Mobile Payment on Trust in Social Media Payment System: Trust Transfer
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 106
學期 2
出版年 107
研究生(中文) 羅千薇
研究生(英文) Khulan Tuvshinbat
學號 RA6057646
學位類別 碩士
語文別 英文
論文頁數 86頁
口試委員 指導教授-陳正忠
召集委員-王鈿
口試委員-謝惠璟
中文關鍵字 none 
英文關鍵字 Social media payment  Mobile banking  Mobile payment  Internet  Social Media  Initial trust  Trust transfer  Privacy calculus 
學科別分類
中文摘要 none
英文摘要 Internet and technology provide convenience to individual’s life and businesses in many ways. As the time goes, technology is developing more and more. One of the example is mobile payment systems. The new generation of mobile payment is social media payment, which offers both functions of Mobile payment and Social media. It not only provides monetary transactional service, also provides socialization between individual’s social groups. Users can be skeptical about new technology innovation. Especially in the Fintech adoption due to the information sensitivity they disclose. Thus, the objective of this study is to examine how the initial trust in familiar mobile payment system can influence the potential trust in social media payment system by using trust transfer process. The present study also examines the relationship between trust and privacy calculus by investigating how perceived risk and benefit can influence the intention to disclose their sensitive information to the system.
論文目次 ABSTRACT II
TABLE OF CONTENTS III
LIST OF FIGURES VI
LIST OF TABLES VII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives and Contributions. 6
1.2.1 Research Objectives. 6
1.2.2 Research Contributions. 7
1.3 Research Flow. 8
1.4 Research Structure. 9
CHAPTER TWO LITERATURE REVIEW 10
2.1 Mobile Banking, Mobile Payment and Social Media Payment Comparison. 10
2.1.1 Mobile Banking vs. Mobile Payment. 10
2.1.2 Mobile Payment vs. Social Media Payment. 11
2.2 Trust Transfer Theory. 13
2.2.1 Trust. 16
2.2.2. Trust in Social Media. 19
2.3 Privacy Calculus. 20
2.3.1 Perceived Risk. 21
2.3.2 Perceived Benefit. 21
2.4 Trust and Perceived Risk, Perceived Benefit. 23
2.5 Behavioral Responses and Trust. 23
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 25
3.1 Research Framework. 25
3.2 Experimental Design. 28
3.2.1 Experimental Procedure. 29
3.3 Measurements and Scale. 33
3.4 Sampling and Respondents Characteristics. 35
3.5 Data Analysis Method. 35
3.5.1 Descriptive Statistical Analysis. 35
3.5.2 Confirmatory Factor Analysis. 35
3.5.3 Reliability and Validity Test. 36
3.5.4 Analysis of Variance (ANOVA). 36
3.5.5 Regression Analysis. 36
CHAPTER FOUR RESEARCH RESULTS 37
4.1 Respondents’ Characteristics. 37
4.2 Descriptive Statistics. 40
4.3 Confirmatory Factor Analysis and Reliability Test. 43
4.4 Manipulation Check. 44
4.5 ANOVA. 47
4.6 Regression Analysis. 49
4.7 Control Variable. 54
CHAPTER FIVE CONCLUSION AND DISCUSSIONS 57
5.1 Research Discussion and Conclusions. 57
5.2 Theoretical Contributions and Practical Implications. 59
5.2.1 Theoretical Contributions. 59
5.2.2 Practical Implications. 60
5.3 Research Limitations. 60
REFERENCE 62
APPENDICES 67
Appendix 1. Experiment and Questionnaire Design. 67
Appendix 2. Social Media Payment systems illustrations 76
2.2. Social Media platforms extension 76
2.3. Social Media platforms specifically made for payment 78

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