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系統識別號 U0026-2106201314305100
論文名稱(中文) 主動式市場導向與激進式創新對組織績效的影響
論文名稱(英文) The Influences of Market-Driving Orientation and Radical Innovation on Organizational Performance
校院名稱 成功大學
系所名稱(中) 國際企業研究所碩博士班
系所名稱(英) Institute of International Business
學年度 101
學期 2
出版年 102
研究生(中文) 林欣儒
研究生(英文) Hsin-Ju Lin
學號 r66001043
學位類別 碩士
語文別 中文
論文頁數 100頁
口試委員 指導教授-劉佳玲
口試委員-張紹基
口試委員-蔡惠婷
口試委員-周信輝
中文關鍵字 主動式市場導向  激進式創新  企業能力  組織績效 
英文關鍵字 Market-Driving Orientation  Radical Innovation  Capability  Organizational Performance 
學科別分類
中文摘要 關於市場導向的研究已越來越受到重視,不過只有少部份針對主動式市場導向的概念做探討。然而,面對日新月異的科技發展與快速變遷的社會型態,企業必須往突破限制和規範以及進行公司創新的方向前進,才能發展自我的競爭優勢,因此主動式市場導向和激進式創新的觀念扮演日趨重要的角色,應逐漸受到重視。而發展主動式市場導向的企業所需相關能力則在輔助企業執行其流程、發展關係和傳遞顧客價值時,將更加流暢。本研究主要希望透過假說驗證,證實企業相關能力搭配主動式市場導向策略與激進式創新能為企業帶來良好的績效表現。
  本研究參考行政院主計處的行業分類標準,除排除非營利事業機構之外,並無限定特別產業。填答者則鎖定企業的董事長、總經理、協理、課長等管理階層人員為問卷發放對象。有效回收問卷共155份,有效回收率為96.27%,問卷發放期間為102年2月至102年4月。
  本研究採用SPSS 19.0統計軟體分析,使用敘述性統計、信效度分析、迴歸分析、變異數分析,進行樣本分析與假說檢定。
  研究結果發現:(1) 學習能力、品牌能力與網絡能力對主動式市場導向呈正相關。(2) 學習能力、品牌能力與網絡能力對激進式創新呈正相關。(3) 主動式市場導向與激進式創新對組織績效呈正相關。
英文摘要 The concept of market orientation has been emphasized recently, but there are just few studies refer to the concept of market-driving orientation. However, along with the rapid technology development and the changing environment, companies must break through the restrictions and try to innovate in order to develop their own competitive advantage. Therefore, the concept of market-driving orientation and radical innovation are more important these days and should be considered seriously. The related capabilities will help the market-driving firms to implement the process, to develop relationships or to deliver customer value. The purpose of this study is to verify that whether the capabilities, market-driving orientation and radical innovation are positively associated with the firm’s performance.
The samples are not restricted in any particular industries, but non-profit organizations are excluded. This study targets on presidents, general managers and section chiefs. Data was collected from February 2013 to April 2013. I finally received 155 valid questionnaires. SPSS 19.0 was used for data analysis including descriptive statistics, reliability and validity analysis, regression analysis and ANOVA test.
The results of this study show that (1) learning capability, branding capability and networking capability are positively related to market-driving orientation; (2) learning capability, branding capability and networking capability are positively related to radical innovation; and (3) market-driving orientation and radical innovation are positively related to organizational performance.
論文目次 中文摘要 iii
Abstract iv
誌謝 vi
目錄 vii
表目錄 ix
圖目錄 xii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 學習能力(Learning Capability) 6
第二節 品牌能力(Branding Capability) 8
第三節 網絡能力(Networking Capability) 11
第四節 主動式市場導向(Market-Driving Orientation) 13
第五節 公司創新(Innovation) 15
第六節 組織績效(Organizational Performance) 18
第三章 研究設計與研究方法 20
第一節 研究架構 20
第二節 研究假說 21
第三節 變數操作性定義與衡量 28
第四節 問卷設計與抽樣方法 34
第五節 資料分析方法與工具 37
第四章 研究結果與分析 40
第一節 敘述性統計分析 40
第二節 信度與效度分析 46
第三節 相關分析 54
第四節 企業基本資料對研究變數影響之分析 56
第五節 迴歸分析與假說驗證 64
第五章 結論與建議 83
第一節 研究結論分析 83
第二節 理論與實務意涵 86
第三節 研究限制 89
第四節 未來研究建議 90
參考文獻 92
附錄 96
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