“Art of Rhetoric “is particular about the skills and application of spoken words. It will reach the expected goals if used properly. The research is based on the records in "Shiji", from the period of Emperor Qin Shi Huang to Emperor Han Wu, and is categorized to ten types in three classifications: mental analysis class, option style, circuitous style; human mind style, empathy style, emotional style, circumflex style, interest type; punch class, pay attention to words of the Analysis, Conquer mind, Wit, and for a total of 23specking techniques:
Selective analysis classification with the attack method, the pros and cons of law, requires the speaker to choose one or the pros and cons of the way, by giving choices; the pretext of the type that contains the transferee law, by the words law, resorting to speaker skillfully by the other party statements were made for its own purposes, and then put forward the demands or ideas; layer management style includes stripping bamboo method, production, focus on gradually to allow each other to understand the demands; circuitous style contains politely sideswipe law, take turning roundabout to express their demands for defending other side’s self-esteem.
The type of empathy in the hearts and minds of the classification that contains the translocation method, find the same law, to resort to the same positions of the parties or ideas; emotional type contains the crying method, cast a good method to attack the human emotional weakness; circumflex type contains attemp to rally appreciative stick to drinking and to take appropriate stimulus, the way of eulogy or wake-up call, impressed by the other party; type of interest contains the inducement method to intimidate law, resorting to the nature of the human while avoiding disadvantages.
Wit classification contains the analogy method, the speaker in vivid metaphor and extended instructions aspirations; Proverbs, the Code of law, the burden of proof method, the characters method, widely cited to increase the credibility of the rhetoric and win the trust.
In addition to talking all kinds of Art of Rhetoric, this article also discusses the " Shiji ", summarized three major directions: "Forward-looking" and "Looking Back", "Root". Forward means that the other development priorities focus on the future, in order to promote each other's achievements, and be recommended and implemented, the specific performance: again revealing words Forward-looking and Looking Back, which refers to organizations or leader, after a successful career, trying to be Conservative, while the continuation of the results of specific performance: about governance policies, avoid misfortune and to seek happiness; rooted means the leader or the other party is willing to take the speaker's recommendation or strategy, established the basic target process to take down root to open branches and leaves, as follows: base, location.