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系統識別號 U0026-2102202000460100
論文名稱(中文) 以旅遊生命週期探討台灣志工旅遊之發展-以立國際服務之個案研究
論文名稱(英文) Applying Tourism Life Cycle to Explore the Development of Volunteer Tourism in Taiwan - A Case Study of ELIV
校院名稱 成功大學
系所名稱(中) 都市計劃學系
系所名稱(英) Department of Urban Planning
學年度 108
學期 1
出版年 109
研究生(中文) 林潔
研究生(英文) Jie Lin
學號 P26061035
學位類別 碩士
語文別 中文
論文頁數 89頁
口試委員 指導教授-張秀慈
口試委員-李宗鴻
口試委員-洪于婷
口試委員-黃偉茹
中文關鍵字 農村  志工旅遊  旅遊目的地生命週期  旅遊夥伴生命週期  地方創生 
英文關鍵字 Rural  Volunteer Tourism  Tourist Area Life Cycle  Tourism Partnership Life Cycle Model  Regional Revitalization 
學科別分類
中文摘要 在當今台灣農村人口流失與產業發展沒落的情勢之下,如何讓農村復甦乃是當代產官學研界的課題,而志工旅遊(Volunteer tourism)為新興的旅遊市場,一種兼具商業模式與社會關懷的負責任旅遊,能夠補充地方勞動力並以深度旅遊形式導入遊客,在台灣偏鄉農村逐漸形成一股能量,藉由帶領志願者參與農村社區,除了達到不同文化體驗與自我成長,亦為在地社區帶入人才與消費力的補充。本研究選取身為社會企業的台灣志工旅遊組織-以立國際服務(ELIV)為個案研究對象,透過文本分析梳理該組織台灣計畫的發展歷程,以直接參與、直接觀察行動來認識台灣的志工旅遊執行情形,觀察志工旅遊組織與在地社區的合作關係,最後藉由權益關係人的深度訪談,釐清不同計畫的合作動機與發展脈絡,進一步分析志工旅遊組織與農村社區的合作模式。
本研究藉由旅遊目的地生命週期(Tourist Area Life Cycle)及旅遊夥伴生命週期模式(Tourism Partnership Life Cycle Model)探討單一組織於台灣的志工旅遊發展歷程及夥伴關係。研究發現個案研究對象的志工旅遊發展與傳統大眾旅遊不同的地方在於,志工旅遊組織帶有明確在地陪伴色彩的目的性進入社區,因此即便生命週期朝向衰退階段亦不易導致負面影響。生命週期的延續性需同時考量構築實作及深度旅遊體驗兩者兼顧,以符合台灣消費市場需求,並讓在地社區從參與的角色提升為合作夥伴,將能使志工旅遊的旅遊生命週期具備正向循環發展的可能性。志工旅遊陪伴在地成長的過程中,間接幫助地方提升曝光度、導入企業的商業模式、培養在地領袖等,進而從最初的在地扶持理念逐漸朝向在地賦權之精神。志工旅遊是城鄉聯繫的媒介,志工旅遊組織為志願者與在地社區的中介者,志工領隊的角色在過去志工旅遊討論中較未被提及,在本個案研究中被認為扮演著重要的溝通協調角色。研究個案為社會企業,也因此伴隨著較高的社會關懷與在地陪伴的永續精神,研究成果適用於解釋已開發國家中社會企業參與志工旅遊之效益,亦可供青年或企業參與農村再生及地方創生計畫之參考。
英文摘要 As Taiwan goes through rural population loss and declining industrial development, the development of rural revitalization strategy is a contemporary issue. Volunteer tourism is an innovative and socially responsible tourism business model that can provide human resources and bring economic benefits to Taiwan's rural communities. In this study, ELIV (a Taiwan volunteer tourism organization and a social enterprise) was selected as a case study to explore the key factors of tourism partnership and local influence in deconstructing the success of volunteer tourism in Taiwan. Employing the life cycle model through participant observation, in-depth interviews, and textual analysis can lead to an in-depth understanding of the status of the organization’s volunteer tourism in Taiwan. This study found that in addition to volunteers, volunteer organizations and communities, volunteer leaders play a key coordinating role in the tourism life cycle or the development of tourism partners. The benefits of volunteer tourism include increased visibility of local communities, enterprise participation, talent input, in-depth tourism experience, and training of local leaders, all of which are very meaningful to the development of sustainable local partnerships for rural revitalization and regional revitalization policies.
論文目次 目 錄 I
表目錄 II
圖目錄 III

第一章 緒論 1
第一節 背景 1
第二節 研究動機與目的 3
第三節 名詞定義 3

第二章 文獻回顧 4
第一節 志工旅遊 4
第二節 旅遊目的地生命週期 8
第三節 旅遊夥伴關係 13

第三章 研究設計 18
第一節 研究內容 18
第二節 研究對象 19
第三節 研究方法 26
第四節 研究流程 31

第四章 志工旅遊生命週期 32
第一節 發展歷程 32
第二節 旅遊目的地生命週期 48

第五章 志工旅遊夥伴關係 54
第一節 城與鄉,志工旅遊是關係的橋梁 54
第二節 權益關係人之關係性 58
第三節 台灣計畫之挑戰與轉變 67
第四節 旅遊夥伴生命週期 69

第六章 結論與建議 77
第一節 結論 77
第二節 研究建議與限制 83

參考文獻 84
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