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系統識別號 U0026-2102201815382500
論文名稱(中文) Location Disclosure via Mobile Application: Understanding Users Behavior When Check in on Facebook
論文名稱(英文) Location Disclosure via Mobile Application: Understanding Users Behavior When Check in on Facebook
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 106
學期 1
出版年 107
研究生(中文) 阮河薇
研究生(英文) Nguyen Ha Vy
學號 RA6037531
學位類別 碩士
語文別 英文
論文頁數 68頁
口試委員 指導教授- 陳正忠
召集委員-王鈿
口試委員- 謝惠璟
中文關鍵字 None 
英文關鍵字 Communication Privacy Management  Privacy Calculus  Check in  Facebook 
學科別分類
中文摘要 None
英文摘要 Facebook has become the most visited social network and check in on Facebook has been considered as one of the most popular location based information sharing activities recently. Hence, this research is conducted on the growth of Facebook and analyze the users’ behavior when using social network sites features, particularly Facebook and its location based information sharing.
This research has been conducted based on Communication Privacy Management theory in order to understand which elements influence people’s privacy rule whether revealing or concealing personal information, together with Privacy Calculus theory to see the connection between risk and benefits, explaining people’s tradeoffs decision when it comes to privacy and personal information
論文目次 ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS IV
LIST OF TABLES VII
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.1.1 Social Network Sites and Facebook. 1
1.1.2 Location Based Information Sharing (LBIS). 2
1.1.3 Check in on Facebook. 3
1.2 Research Motivation. 4
1.3 Research Gap. 5
1.4 Research Objectives. 6
1.5 Research Structure. 6
CHAPTER TWO LITERATURE REVIEW 8
2.1 Theoretical Background. 8
2.1.1 Petronio’s Communication Privacy Management (CPM). 8
2.1.2 Privacy Calculus Theory. 11
2.2 Definition of Research Variables. 12
2.2.1 Privacy Risk. 12
2.2.2 Benefit. 13
2.2.3 Context. 13
2.2.4 Motivation. 14
2.2.5 Gender. 15
2.2.6 Culture. 15
2.2.7 Intention to Check in and Actual Behavior. 16
2.3 Hypothesis Development. 17
2.3.1. The Relationship between Privacy Risks to Intention to Check In. 17
2.3.2 The Relationship between Benefit to Intention to Check in. 17
2.3.3 The Relationship between Context and Intention to Check in. 18
2.3.4 The Relationship between Motivation and Intention to Check in. 18
2.3.5 The relationship between Gender and Intention of Check in. 19
2.3.6 The relationship between Culture and Intention of Check in. 19
2.3.7 The Relationship of Intention to Check in and Actual Behavior. 20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21
3.1 Conceptual Model. 21
3.2 Experimental Design and Procedure. 22
3.2.1 Experimental Design. 22
3.2.2 Procedure 23
3.3 Variables and Definitions. 24
3.4 Hypothesis to be tested. 25
3.5 Measurement of Constructs. 25
3.5.1 Demographic Information. 26
3.5.2 Privacy Risk. 27
3.5.3 Benefits. 27
3.5.4 Motivation. 28
3.5.5 Intention to Check in. 29
3.6 Data Collection. 29
3.7 Data Analysis Procedure. 29
3.7.1 Descriptive Statistical Analysis. 29
3.7.2 Factor Analysis. 30
3.7.3 Reliability Analysis. 30
3.7.4 Analysis of Variance (ANOVA). 30
CHAPTER FOUR RESEARCH RESULTS 31
4.1 Respondents’ Characteristics. 31
4.2 Manipulation Check. 33
4.3 Descriptive Statistics. 34
4.4 Confirmatory Factor Analysis and Reliability Test. 38
4.5 Hypothesis Testing. 42
4.5.1 General Linear Model- Anova 42
4.5.2 Multiple Regression 45
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 48
5.1 Research Discussion and Conclusion 48
5.2 Theoretical Contribution and Practical Implication 51
5.2.1 Theoretical Contribution. 51
5.2.2 Practical Implication. 52
5.3 Limitation and Future Research. 52
REFERENCES 54
APPENDICES 61
Appendix 1: Experiment and Questionnaire Design 61

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