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系統識別號 U0026-2102201800092900
論文名稱(中文) 探討自行車影片引起觀眾參與休閒活動之研究
論文名稱(英文) How do bike movies motivate leisure activity participation
校院名稱 成功大學
系所名稱(中) 工業設計學系碩士在職專班
系所名稱(英) Department of Industrial Design
學年度 106
學期 1
出版年 107
研究生(中文) 張筱眉
研究生(英文) Hsiao-Mei Chang
學號 P37011093
學位類別 碩士
語文別 中文
論文頁數 83頁
口試委員 指導教授-何俊亨
口試委員-陳璽任
口試委員-盧麗淑
口試委員-蔡子瑋
中文關鍵字 自行車電影  參與動機  觀賞體驗  持續涉入 
英文關鍵字 Bike Movie  participation motivation  experience of watching  leisure activity 
學科別分類
中文摘要 藉由觀賞自行車電影,激發想要一起參與更想要體驗活動的態度,本研究旨在了解觀者觀賞自行車電影後,其參與騎乘意願的動機與情感醞釀至後續涉入的狀況,本研究透過質性訪談的方式,探討參與動機實際上是如何運作至形成。
在開放編碼階段發現,在參與休閒活動的階段共涉及電影觀賞、參與行為及外在因素三大面向,三大面向於主軸編碼的現象中相互運作,影響現象間的因果順序關係。本研究所建構的參與模式共涉及十一項主現象並將內在行為分為三大歷程,在觀賞體驗期觀眾透過電影與角色產生情感連結,而後續的使用需求則促使觀者開始醞釀參與活動的動機,此時期便會提升觀賞者對活動的參與度,並影響觀者持續性的涉入,是影響參與休閒活動發展的關鍵。
質性研究發現參與活動者喜好凝聚團體歸屬感,創造一種互動密切的社會關係,由於不斷變化的騎乘路線,讓他們總是充滿挑戰性,以及找到生活的平衡與主控權,建立與身體和自我對話並省察自我。讓人放慢生活,享受騎乘樂趣,有認真性休閒參與的傾向。從本研究得知,運動電影與參與休閒活動亦有相關性,觀眾在觀賞運動電影的同時,找到自己熱愛運動的精神,藉由影響內心層面的感受,表現在運動上的熱情,進而從事休閒活動,運動電影在劇情上若能有較多將運動與生活、運動與人際關係、運動與社會環境關係等之價值觀, 勢必能在運動態度之情意態度有所影響,且進一步影響認知態度與行為意向態度。因此, 運動電影之屬性應多與現實生活相關,吸引消費者。
英文摘要 By watching bike movie, motivate the attitude to experience activity together. This research aims to understand audiences who watch bike movies, the motivation of participation, emotional brewing and the following situations. This research discuss the attending motivation how to work through qualitative research
In the stage of open coding, it was found that the stages of attending leisure activities were involved with three major aspects: movie watching, participation and external factors. These three aspects entangled with each other in the phenomenon of spindle coding and further influenced the causal relationship between phenomena.This research constructs a participatory model involved eleven main phenomena and divides the intrinsic behaviors into three major courses. First, during the period of viewing experience, audiences build emotional connections with the characters through the movies. Then, the follow-up needs motivate them to attend activities. This period will enhance the audiences' participation of activities and affect the continuous involvement of the audiences, which is the key point of the development of leisure activity participation.
Qualitative research found that activity attenders love to embody a sense of group belonging, create a kind of intensive interaction social relationship. Due to the changing riding routes make them feel full of challenge, fining the balance and control power of life back and creating the conversation with body f and review themselves。Let people slow down their paces of life and enjoy the fun of riding with serious tendency of leisure activity participation. The research also indicates the relationship between sport movies and leisure activities participation. Audience can find their soul of sport loving through watching sport movies. By influencing inner feelings, they present the passion of sports and furthermore to engage in leisure activities. If the story of sport movies can more emphasize on the value of sport and life, sport and interpersonal relationship, sport and social environmental relationships, it must affect the affective domain of exercise, cognitive attitude and behavior disposition. Hence, in order to attract consumers, the attributes of sport movie should be more related to real life.
論文目次 目錄

第1章 緒論---------------1
1.1 研究背景與動機-------1
1.2 研究目的----------- 3
1.3 研究範圍與限制------ 3
1.4 論文結構----------- 4

第2章 文獻探討---------- 5
2.1 自行車運動影片及相關研究----- 5
2.1.1 觀眾與電影角色的關係------- 7
2.1.2 觀賞體驗------------------ 8
2.1.3 移情作用與參與行為的關係--- 9
2.1.4 從眾效應------------------ 9
2.1.5 小結--------------------- 11
2.2 參與動機------------------- 11
2.2.1 參與動機理論------------- 12
2.3 持續涉入------------------- 14
2.4 小結----------------------- 15

第3章 研究方法與步驟------------ 16
3.1 研究架構與流程------------- 16
3.1.1 研究設計與資料收集--------- 17
3.2 受訪對象與訪談情境----------- 19
3.3 訪談題目設計---------------- 20
3.4 訪談內容編碼---------------- 22

第4章 分析與討論---------------- 23
4.1 第一階段開放編碼------------ 23
4.1.1 電影觀賞面向---------------24
4.1.2 參與行為面向-------------- 25
4.1.3 外在因素面向-------------- 27
4.2 第二階段主軸編碼------------ 27
4.2.1 專注力------------------- 29
4.2.2 自由感體驗--------------- 30
4.2.3 共同經歷----------------- 32
4.2.4 革命情感----------------- 34
4.2.5 自發性的設定目標---------- 35
4.2.6 正面情緒----------------- 38
4.2.7 體能提升----------------- 41
4.2.8 自信成就----------------- 42
4.2.9 評價產生----------------- 44
4.2.10 產品知覺---------------- 46
4.2.11 移情-------------------- 50
4.3 小結----------------------- 53
4.3.1 自行車影片引起觀眾參與休閒活動歷程-- 54

第5章 結論與建議------------------------ 62
5.1 後續建議--------------------------- 65

參考文獻-------------------------------- 67
附錄1 主軸編碼對應開放編碼表------------ 75
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