||Factors Influences Purchase Intention on the Elderly Housing and Medical Service
||Factors Influences Purchase Intention on the Elderly Housing and Medical Service
||Institute of International Management (IIMBA--Master)(on the job class)
This research is aimed for exploring customers’ perception of perceived price, service quality, perceived value, customer expectation and purchase intentions on the elderly housing and medical service. An empirical investigation of the relationships between perceived price, service quality, customer expectation, perceived value, and purchase intentions was conducted based on a structural equation modeling (SEM) approach.
The results found that perceived price, service quality, customer expectation, have positive influence on purchase intention. These findings provide valuable information for the elderly housing with medical service operators to understand customer expectation and further to improve service quality to make the business greater.
The perceived value is not significant in this research. There are more works to do the related research in this filed. I am looking forward to more and more people engaging in the elderly housing and medical service. That would be a great help to enrich this industry.
TABLE OF CONTENTS III
LIST OF TABLES VII
LIST OF FIGURES IX
CHAPTER ONE INTRODUCTION 1
1.1 Research Objective and Motivation. 1
1.2 Research Objective and Contribution. 2
1.3 Research Project. 3
1.4 Research Flows. 4
1.5 Research Structure. 4
CHAPTER TWO LITERATURE REVIEW 6
2.1 Definition of Relevant Research Variables. 6
2.1.1 Perceived Price. 6
2.1.2 Service Quality. 7
2.1.3 Customer Expectation. 9
2.1.4 Perceived Value. 12
2.1.5 Purchasing Intention. 15
2.2 Interrelationships Among Research Constructs. 16
2.2.1 Relationships between Perceived Price, Service
Quality and Perceived Value. 16
2.2.2 Relationships between Perceived Price, Customer
Expectation, and Perceived Value. 17
2.2.3 Relationship of Perceived price and Perceived value. 18
2.2.4 Relationship of Perceived price, Service Quality and
Purchasing Intention. 18
2.2.5 Relationship of Perceived Price, Customer Expectation
and Purchasing Intention. 20
2.2.6 Relationship of Perceived Price, Perceived Value, and
Purchasing Intention. 20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21
3.1 Research Framework. 21
3.2 Research Hypotheses. 21
3.3 Questionnaire Design. 22
3.3.1 Price of the Elderly House with Health Care and
Medical Service. 22
3.3.2 Service Quality of the Elderly House with Health Care
and Medical Service. 23
3.3.3 Customer Expectation of the Elderly House with Health
Care and Medical Service. 25
3.3.4 Perceived Value of the Elderly House with Health Care
and Medical Service. 26
3.3.5 Purchasing Intention of the Elderly House with Health
Care and Medical Service. 26
3.4 Sampling Plan. 27
3.5 Data Analysis Procedures. 27
3.5.1 Descriptive Statistics. 27
3.5.2 Factor Analysis and Reliability Tests. 28
3.5.3 Multiple Regression Analysis. 28
CHAPTER FOUR GENERAL FINDINGS AND EMPERICAL RESULTS 29
4.1 Descriptive Analysis. 29
4.2 Data Collection. 29
4.3 Characteristics of Respondents. 29
4.4 Measurement Results for Relevant Research Variables. 31
4.5 Factor Analysis and Reliability Tests. 36
4.5.1 Price. 37
4.5.2 Service quality. 38
4.5.3 Customer Expectation. 39
4.5.4 Perceived Value. 41
4.5.5 Purchase Intention. 42
4.6 Multiple Regression. 43
4.6.1 Multiple Regression Analysis for the Relationship
between Price and Service Quality. 43
4.6.2 Multiple Regression Analysis for the Relationship
between Price and Customer expectation. 44
4.6.3 Multiple Regression Analysis for the Relationship
between Price, Service Quality, Customer Expectation
and Perceived Value. 45
4.6.4 Multiple Regression Analysis for the Relationship
between Perceived Value, Service Quality, Customer
Expectation and Purchase Intention. 46
CHAPTER FIVE CONCLUSIONS AND DISCUSSIONS 49
5.1 Research Results and Contribution. 49
5.2 Limitations and Suggestion. 51
Appendix 1: Internet Questionnaire 56
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