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系統識別號 U0026-2008201518003400
論文名稱(中文) 以經營模式觀點評估開放式創新專案的強健性-以科技部跨領域創意加值推動計畫團隊為例
論文名稱(英文) Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 103
學期 2
出版年 104
研究生(中文) 吳俊緯
研究生(英文) Chun-Wei Wu
學號 R46014092
學位類別 碩士
語文別 中文
論文頁數 95頁
口試委員 指導教授-陳淑惠
口試委員-李榮顯
口試委員-黃瀞瑩
口試委員-鄭文英
中文關鍵字 經營模式  開放式創新專案  強健性  商品化  跨領域 
英文關鍵字 Business model  Open innovation project  Robustness  Cross-field  Commercialization 
學科別分類
中文摘要 創新專案的發展到最終常以實際的商品呈現,商品的發展必須符合市場與使用者的需求,才能在市場上產生經濟效益與成就。然而,成功商品化需要經歷許多階段,過程中經常會遇到問題與阻礙,使得專案無法成功商品化。因此,如何使得創新專案的發展過程得以順利走到成功商品化的階段,對於學術界與實務界皆為一個重大的探討議題。本研究認為,經營模式對於創新商品化成果是十分重要的,經營模式可作為評估創新專案是否具備得以在市場成功的工具,做為商品化過程將創新連結到市場的橋樑。此外,經營模式可使創新商品化過程持續的與符合市場、顧客、當前競爭態勢發展,使得商品化成果是貼近市場與顧客的並使商品得以在市場成功。當創新商品化的過程配合著完善、具邏輯的經營模式架構,其創造的科技創新成果應能帶來可觀的經濟價值、清楚辨識實現經營模式所需的資本,並描繪出設立事業的道路。本研究藉由科技部跨領域創意加值計劃作為個案探討之對象,透過經營模式的觀點探討35個開放式創新專案的發展過程,嘗試確立經營模式於商品化過程所扮演的角色與重要性。
分析結果發現,經營模式的完整度有助於開放式創新專案商品化各階段目標的推展。經營模式各因子的發展明確度可用以評估專案的強健性,因此經營模式可作為評估開放式創新專案的強健性之衡量,並作為檢視創新專案是否具備得以在市場成功商品化的要件。經營模式應在創新專案進行的各階段同時配合發展,當創新過程結合了經營模式的觀點,創新的最終成果將更貼近市場與顧客的需求,導入市場成功商品化,創造預期的經濟價值。
英文摘要 Innovation commercialization needs to go through many stages, and the process often encounters problems and obstacles, which lead to the failed ends. The innovation project usually faces unexpected obstacles during commercialization process, but a well-developed business model will be critical for the commercialization success. Hence, this study proposes that business model can be a tool to assess the business feasibility of an open innovation project, as business model development makes innovation development process in line with current market, customers, and competitive situation, so as to be successful in the market. Empirical observations from 35 open innovation projects of promoting program for cross-field creative scenario value-adding of Ministry of Science and Technology reveal that projects with complete business model have higher possibility of commercialization success. Hence, a robust project should have a complete business model, to allow innovation process to capture value from the market, and to have the function effectiveness to the well-being and society.
論文目次 摘要 I
ABSTRACT II
誌謝 IV
目錄 V
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 7
第一節 強健性 7
第二節 經營模式 7
第三節 創新 19
第四節 經營模式與創新商品化的關係 29
第三章 研究方法 31
第一節 研究設計 31
第二節 研究對象 31
第三節 資料收集方法 36
第四節 資料整理與分析 36
第四章 研究結果 38
第一節 彙整與分析 38
第五章 結論與建議 63
第一節 研究結果與討論 63
第二節 實務意涵 66
第三節 研究限制與後續研究建議 67
參考文獻 69
附錄一 35組創新專案經營模式全覽 78
附錄二 35組創新專案經營模式全覽(原始資料) 84
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