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系統識別號 U0026-2007201521125400
論文名稱(中文) 從文化消費觀點探討雙性化女性性別認同
論文名稱(英文) Gender Identity of Androgynous Females: A Perspective of Cultural Consumption
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 103
學期 2
出版年 104
研究生(中文) 李思穎
研究生(英文) Szu-Yin Li
學號 pa6011012
學位類別 碩士
語文別 英文
論文頁數 64頁
口試委員 指導教授-劉世南
口試委員-陳明惠
口試委員-高如妃
中文關鍵字 雙性化  中性化女性  文化消費  互為主體性  行動聚焦 
英文關鍵字 androgynous female  intersubjectivity  activity-focus  cultural consumption 
學科別分類
中文摘要 近期一種新的女性形象躍上大眾主流媒體,並出現在公共場合─雙性化女性,也就是口語俗稱的中性化女性。本研究旨在探索中性化女性如何透過文化消費來探討她們的性別認同。
本研究針對自我認同為雙性化的女性進行訪談,探討其成為一個雙性化女性的成長經驗以及消費偏好,並在訪談時,要求受訪者描述自己以前的照片及其消費偏好,並依照Kahneman行動聚焦的架構分析行動的內容;此外,本研究採取為為趙主體性的研究取徑三層次類型分析受訪者經驗內容,來了解性別經驗與社會互動的過程為何?
研究結果發現,雙性化女性透過文化消費的途徑來探索、加強自己的認同,但在社會脈絡底下,她們深知社會規範對女性的期待,仍會不自覺地調整她們的消費內容,使自己見容於社會。這些文化消費的管道包含閱讀文本,如電視劇、電影、電視節目等,整理訪談資料發現解讀文本的立場可分為三類:主流文化主導立場、協商式立場及反對的立場,來建構出自己的性別認同。再者,商品化的自我是文化消費中,受訪者建構子我形象最顯著的方式,透過外在的打扮成為自己希望成為的人,例如特定族群的穿衣風格,刺青,甚至是隨興打扮的風格,然而,似乎不在意穿著打扮的人在本研究中為相對多數,真是因為這樣的消費群體不具有消費力或是沒有需求?本研究認為,這是行銷手法將市場上的商品依據性別刻板印象而分成非男即女,且男陽剛女陰柔的特質,所以使得雙性化的女性在購買實體商品時容易而被忽略而遭遇兩難困境,買不到想要的或是擔心買錯被貼上同性戀的標籤。在這些認同與文化消費過程中,她們仍受到社會規範的影響,在消費過程中不斷和自己的陽剛特質協商,展現出他們認為在別人眼裡較合適的行為及消費內容,或是希望別人可以接受她們的與眾不同。
本研究總結以雙性化的女性不只可以視為是一種主動的認同,對刻板女性印象的挑戰,更可以是一種反認同,拒絕將自己限制於某種單一的性別規範裡。一個雙性化的女性可以利用自己的身體及文化消費的方式重新詮釋陽剛特質,讓陽剛特質不再為男性所專屬並表現出多樣風貌,讓社會知道性別並非世俗想像的那麼簡化單一。
英文摘要 Nowadays, there is a whole new female image appearing in mass media and in public—the androgynous female. This research is aimed toward an exploration of the identity of androgynous females through their cultural consumption behavior. The participants are asked to describe a photo they took prior to assuming their androgynous identities and lifestyle. The field data are analyzed based on the intersubjectivity approach and the activity focus research method.
The research findings show that their cultural consumption reinforces their identity. Androgynous females understand expectations of females as a social norm, so they subconsciously modify their consumption, including media text and commodities, to make themselves acceptable in society. They decode text meanings based on their backgrounds and social position and then articulate this with their gender identity. Also, style of dress is one of the most significant ways one expresses the sense of self. How these women dress says who they want to be. However, we can observe the dynamic process by which they negotiate social norms, where they need to strike a balance between what they want and others’ perspectives of them. Furthermore, we can see the consumption dilemma caused by the intersubjectivity of social norm.
Finally, it is concluded that being an androgynous female is not only an identity but also an ‘anti-identity,’ rejecting a restriction to monotonous sexuality as well as a rigid gender stereotype, always doubting the binary gender social norm. Cultural consumption is an important method by which to gain identity. Androgynous females try to use their cultural consumption to spontaneously re-interpret masculinity, suggesting that masculinity does not exclusively belong to men, which is what we call “female masculinity.” This research questions the way people see the world and is helpful in regard to leading to a greater understanding of androgynous females as well as gender culture.
論文目次 Chapter 1 Introduction 1
1.1. Background 1
1.2. Motivation 3
1.3. Research Questions 4
1.4. Research Flow 4
Chapter 2 Literature and Theory 6
2.1. Androgyny? 6
2.2. Masculine Female or Female Masculinities? 7
2.3. Identity and Intersubjectivity 9
2.3.1. Identity and difference from others 9
2.3.2. Intersubjectivity Approach 11
2.4. Culture Consumption and Androgyny Identity 13
2.5. The body as a site for demonstrating androgyny 15
Chapter 3 Research Design & Methods 18
3.1. Research framework 18
3.2. Activity-focused research 19
3.3. Research Participants 20
Chapter 4 Research Results 22
4.1. Identity of Androgynous Female 22
4.2. Cultural Consumption and Androgyny Identity 22
4.2.1. Cultural Consumption: Texts 23
4.2.2. Commercialization of the self 32
4.3. Androgynous Life and the Difficulties Faced 41
4.3.1. Difficulties in life 41
4.3.2. Consumption Dilemmas Caused by Intersubjectivity 42
4.4. Identity of Androgyny 43
4.4.1. What is an androgynous female? 43
4.4.2. What do people think about androgyny? 45
4.4.3. Why am I androgynous? 47
4.4.4. Playing a ‘Female’-- Negotiate with social expectations 49
Chapter 5 Conclusions 54
5.1. Ideology behind Androgynous Females 54
5.2. Androgynous Female Identities and Cultural Consumption 56
5.3. Creating more meaning for being female 57
References 59
Appendix 63
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