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系統識別號 U0026-2007201111504000
論文名稱(中文) 探討綠色資訊科技使用者持續使用行為之研究-以期望不確認理論及策略性適配為基礎
論文名稱(英文) Exploring the Continuance Usage Intention of Green IT : Based on Strategic Fit and Expectation Disconfirmation Theory
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 99
學期 2
出版年 100
研究生(中文) 余俐慧
研究生(英文) Li-Hui Yu
學號 r76984081
學位類別 碩士
語文別 中文
論文頁數 120頁
口試委員 指導教授-王維聰
口試委員-陳正忠
口試委員-林彣珊
中文關鍵字 綠色資訊科技  期望不確認理論  策略性適配  滿意度  持續使用意圖 
英文關鍵字 Green IT  Expectation disconfirmation theory  Strategic fit  Satisfaction  Continuance intention 
學科別分類
中文摘要   環境不斷改變,使得環保與節能減碳的概念備受重視,大部份的企業皆瞭解企業的綠色策略已經成為企業經營和資產上的組成要素,並漸漸將綠色策略納入經營管理的一部份。另一方面,資訊科技在企業流程與供應鏈中皆扮演重要的角色,而綠色資訊科技可在環境問題中提供解決的方法,不但能達到環境永續發展,也能為企業節省成本,並提升企業形象。如果企業內能持續使用綠色資訊科技,則能為企業帶來好處,因此,員工對於綠色資訊科技的滿意度以及持續使用意圖,即為能否持續使用綠色資訊科技的關鍵。
  此外,企業的策略與基礎設施間的適配程度,通常會影響企業績效。因此,本研究使用期望不確認理論加入策略性適配的概念,探討影響綠色資訊科技的使用滿意度以及持續使用意圖之因素,並想了解在企業綠色策略之下,企業的資訊科技策略與其綠色資訊科技基礎設施之策略性適配,是否也為影響綠色資訊科技持續使用意圖之因素。
  本研究針對企業中使用過綠色資訊科技的員工進行問卷發放,共收集162份有效問卷,並以結構方程模式分析調查結果,利用PLS進行結構方程式分析。研究結果發現認知價值與認知服務品質,對於持續使用意圖不具顯著影響,但皆直接影響正向不確認,並間接地影響滿意度以及持續使用意圖,此外,策略性適配對於認知價值、滿意度、持續使用意圖皆有正向的影響。整體而言,以期望不確認理論為探討綠色資訊科技的滿意度及持續使用意圖的基礎架構具有良好的解釋力,而研究結果也顯示員工對於綠色資訊科技的持續使用意圖取決於滿意度,而滿意度來自於認知價值與認知服務品質,且企業的資訊科技策略與其綠色科技基礎設施之策略性適配程度,也是影響滿意度及持續使用意圖之因素,此研究結果可做為提升企業員工使用綠色資訊科技的參考依據。
英文摘要 Increasing concerns about climate change mean that more and more enterprises hare adopting green strategies that complement their business, operations, and asset strategies. In addition, as information technology (IT) has permeated business processes and supply chains, the use of so-called Green IT can offer an important way to alleviate climate change reduce costs, and improve their public image. The key points with regard to the use of such technology are employee satisfaction and their continuance usage intention of Green IT.
In addition, the fit between a firm's strategy and its IT infrastructure affects organizational performance. Therefore, this study proposes an expectation disconfirmation theory (EDT) model, and combines it with the concept of strategic fit to explore the continuance usage intention of Green IT in order to uncover what factors influence users’ continuance decisions with regard to this technology.
The research hypotheses derived from this model are empirically validated using the responses to a survey on Green IT usage among 162 users. The results suggest that users’ continuance intention is determined by strategic fit and satisfaction, and these are jointly determined by perceived value, disconfirmation of value, perceived service quality, and disconfirmation of service quality. As the result, the results of this study can be used as a reference for enterprises aiming to increasing the usage of Green IT.
論文目次 摘要 I
Abstract II
致謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究範圍 2
第四節 研究流程 3
第二章 文獻探討 4
第一節 綠色(Green) 4
第二節 綠色資訊科技(Green Information Technology) 5
第三節 期望不確認理論 10
第四節 策略調準模型 26
第三章 研究方法 33
第一節 研究架構 33
第二節 研究假說 37
第三節 問卷設計 45
第四節 資料分析 52
第五節 資料分析方法 59
第四章 資料分析 63
第一節 敘述性統計分析 63
第二節 信度分析 77
第三節 相關分析 81
第四節 結構方程模式-衡量模式 82
第五節 結構方程模式-結構模式 87
第五章 結論與建議 95
第一節 研究發現與結論 95
第二節 研究貢獻 98
第三節 研究限制與未來研究方向 100
參考文獻 101
附錄一 前測問卷 111
附錄二 正式問卷 116

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