進階搜尋


下載電子全文  
系統識別號 U0026-2007201016432200
論文名稱(中文) 人格特質對於網路社群知識分享及創造影響情形之研究-以程式設計論壇為例
論文名稱(英文) Effects of personality traits on knowledge sharing and creation in virtual communities - A case study of programming forum
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 98
學期 2
出版年 99
研究生(中文) 高郁倫
研究生(英文) Yu-Lun Kao
電子信箱 r7697111@mail.ncku.edu.tw
學號 r7697111
學位類別 碩士
語文別 中文
論文頁數 84頁
口試委員 指導教授-謝佩璇
口試委員-陳年興
口試委員-呂執中
中文關鍵字 網路社群  人格特質  知識分享  知識創造 
英文關鍵字 Virtual community  Personality trait  Knowledge sharing  Knowledge creation 
學科別分類
中文摘要 網際網路的普及化、寬頻技術的發展,資訊科技使用者透過網路可以進很多相關活動,例如:尋找資料、聊天、線上購物、玩線上遊戲等,帶給人許多的便利之處。近年來,Web2.0的興起,人們對於使用網路的觀念,不再侷限於由單方面提供資訊,單方面吸收資訊,而是可以將資訊互相分享交流。網路社群的興起,線上論壇也紛紛成立,讓使用者可以依本身的興趣在線上論壇交流分享,在過去研究中指出知識分享會受到人的影響,其中人格特質就是一項因素。本研究文獻探討針對知識管理、知識分享、知識創造、網路社群、人格特質,並依據Nonaka和Konno (1998)提出的場域 (Ba)以及SECI知識螺旋的理論,再加上Costa與McCrae (1985)提出的五大人格特質,探討論壇上使用者的外向性、經驗開放性、宜人性、嚴謹性三種人格特質在網路知識分享及知識創造上是否有差異。

本研究使用問卷調查和觀察紀錄的方法進行資料蒐集,首先探討論壇使用者人格特質對於其網路知識分享的影響,以問卷調查的方式來進行,共回收有效問卷113份,以多變量分析比較不同人格特質在知識分享的表現差異,同時針對六個討論活動較頻繁的程式設計論壇 (伊莉討論區、微風論壇、藍色小舖、台灣論壇、卡提諾王國、浪漫月光綜合論壇)進行文件分析,以獲得論壇使用者實際在論壇的知識分享和知識創造的表現情形。接著,因為線上論壇上的問卷填答者無法代表線上論壇知識創造的使用者,所以再進行個案研究作為驗證論壇的研究結果,個案研究的學生樣本同樣探討不同人格特質對網路知識分享及知識創造的表現影響,個案研究回收大學生樣本76份問卷,以多變量分析比較不同人格特質在知識分享的表現差異,以及依據期末分組專案的表現結果,探討人格特質集合在知識創造的表現差異。

研究結果指出,線上論壇使用者以及學生部分,其開放性、宜人性、嚴謹性三種人格特質,或是再加上外向性的人格特質,在網路知識分享意願和行為上並無顯著性差異。較多學生不確定自我人格特質,但是線上論壇使用者,多屬於經驗開放性人格特質,並且在網路知識分享意願和行為的表現都是比較好的。從線上論壇討論和回應情形,可得知線上論壇有助於知識分享和知識創造的產生,雖然知識分享與知識創造無顯著相關,但是知識創造比例較高的論壇有顯著較多的網路知識分享情形 (F=3.531, p=0.036)。學生樣本再次驗證知識分享與知識創造無顯著相關,也因為學生不確定其人格特質,無法確定學生分組的知識創造結果如何受到其知識分享的影響,若依照學生的分組人格特質集合,將學生分成兩大組,在網路知識分享和知識創造上仍無顯著差異。本研究總結認為,網路知識創造對知識分享有顯著性影響,其中人格特質為主要因素,然而個案驗證採用學生樣本,或許有其適切性問題,建議未來研究可採用其他個案樣本驗證 (例如:其他程式語言或專業性主題論壇),以進一步確認此研究結果。
英文摘要 With the popularization of the Internet and the development of broadband technology, a number of activities related to networks can now be executed, such as looking for information, chatting, online shopping, playing online games, and so on, resulting in a high level of convenience. In recent years, Web 2.0 has been developed, and it has changed the concept of using the Internet because users can exchange information and are no longer limited to unilateral provision and receiving of information. In recent years, with the rise of the virtual community, online forums designed to allow users to share and exchange information have been established. In past studies, it was determined that knowledge sharing was influenced by people and that personality traits were significant factors. According to the above, this research was based on “Ba” and the SECI spiral of knowledge theory proposed by Nonaka and Konno (1998), as well as Costa and McCrae (1985)’s five personality traits, which were designed to explore whether there is a significant difference between the extraversion, openness to experience, agreeableness, and conscientiousness of the online forum users with regard to knowledge sharing on the networks used in the studies.

This study used questionnaires and observation methods to collect data records and explores the influence of forum users’ personality traits with regard to knowledge sharing on the network concerned. The procedure involved the use of a questionnaire; a total of 113 valid questionnaires was obtained. Multivariate analysis was then used to compare different personality trait differences in the knowledge sharing performance and discussion activities for the six most frequently used programming forums (Ellie forum, breeze forum, blue Shop, Taiwan forums, Ka-Ti-Nuo Kingdom, and romantic moonlight comprehensive forum) in order to generate the information necessary to obtain the actual knowledge sharing and knowledge creation performance for the users of the forums. The questionnaire respondents from the forums didn’t entirely represent knowledge creation users, so a case study further verified the findings of the forums, and the student case study sample was also used to discuss the different personality traits’ impact on knowledge sharing and creation on the network by using 76 students’ questionnaires. Multivariate analysis was used to compare different personality trait differences in knowledge sharing performance, and an exploration of the collections of personality trait differences in the performance of knowledge creation was made by using the performance on the groups’ final project.

The results pointed out that none of three personality traits, openness to experience, agreeableness, and conscientiousness (or four personality traits if extraversion is added) had significant differences with regard to knowledge sharing will and behavior of the online forum network users and students. However, compared with the students, the online forum network users that demonstrated openness to experience had better performance than others, regardless of whether the performance was related to knowledge sharing will or behavior on the network. In terms of knowledge creation, there was no significant correlation between knowledge sharing and knowledge creation on the network, but the knowledge creation result had a significant impact on knowledge sharing on the network (F=3.531, p=0.036). Additionally, in the case of students who were unsure about which personality traits were characteristic of themselves, the results re-verified insignificant correlation between knowledge sharing and knowledge creation on the network. As a result, it was hard to ensure how knowledge creation could affect knowledge sharing will and behavior. In addition, according to the collections of students’ personality traits, which were divided into two sample groups, the results still suggested that there were no significant differences with regard to knowledge sharing and creation on the network. This study finally suggests that knowledge creation has a significant impact on knowledge sharing on the network, and includes personality traits as the main factor. However, the validation of cases by students in the sample may have relevance, and this suggests that future studies can use sample verifications from other cases, such as other programming or specialized topics forums, to further confirm the results of this study.
論文目次 表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 研究流程 3
第四節 研究範圍與限制 5
第二章 文獻探討 7
第一節 知識與知識管理 7
第二節 知識分享相關研究 9
第三節 知識創造相關研究 14
第四節 網路社群 24
第五節 人格特質 31
第六節 小結 34
第三章 研究架構與方法 35
第一節 研究架構 35
第二節 研究方法 36
第三節 研究對象 37
第四節 資料分析方法 39
一、填答者資料收集與整理 39
二、知識分享意願及行為的資料收集與整理 39
三、效度 (Validity) 與信度 (Reliability)分析 40
四、迴歸分析 41
五、多變量分析 41
六、相關性分析 41
第四章 研究結果 43
第一節 論壇使用者個人基本資料及知識分享意願與行為 43
一、線上論壇使用者描述統計資料 43
二、線上論壇使用者網路知識分享意願和行為信效度與相關分析 46
第二節 線上論壇使用者人格特質對網路知識分享的影響 49
一、三種人格特質對線上論壇使用者網路知識分享意願和行為影響分析 50
二、四種人格特質對線上論壇使用者網路知識分享意願和行為影響分析 50
第三節 論壇觀察與分析 51
第四節 個案驗證 55
一、學生描述性統計資料及問卷信效度 55
二、三種人格特質對學生網路知識分享意願和行為影響分析 60
三、四種人格特質對學生網路知識分享意願和行為影響分析 61
四、自由分組後學生人格特質對於網路知識分享及知識創造的影響 62
五、學生網路知識分享與知識創造結果相關性 63
第五節 小結 64
第五章 研究結論與建議 67
第一節 研究結論與說明 67
第二節 資訊管理意涵 69
第三節 研究建議 70
參考文獻 72
附錄一 80
附錄二 82
參考文獻 一、中文部份:
李芝靜(2004,6月)。企業學習生態對員工知識分享及知識創新間關聯性之研究。發表於管理思維與實務學術研討會。台北:銘傳大學企業管理學系。
李朱慧與林孟鋒(2008)。以人格特質與組織文化探討高科技產業內知識分享與組織 績效之研究。致遠管理論叢,3(1),18-37。
劉京偉(譯)(2000)。知識管理的第一本書。台北市:商周出版。(Arthur Andersen Business Consulting, 1999)。
林東清(2009)。知識管理三版。台北市:智勝文化。
黃家齊、許雅婷(2006)。團隊成員人格特質對知識分享及創新績效之影響-個人與團隊層次的分析。管理學報,20(2),149-170。
邱雅萍,郭美資,與莊文隆(2006)。組織內知識分享意願影響因素之研究-以高中職導師為例。企業管理學報,69,97-134。
謝佩璇(2003)。臺北市國民中學知識管理空間規劃之研究(碩士論文,政治大學,2003)。全國博碩士論文資訊網,091NCCU5331007。
許孟祥與詹加琪(2002)。虛擬社群之知識分享、知識品質及夥伴關係品質對網路社群成員滿意度之影響。資訊管理學報,9(1),1-20。
張吉成(2007)。知識管理與創新二版。台北縣:全華圖書股份有限公司。
張紹勳(2002)。知識管理。台中市:滄海書局。
鄭仁偉與黎士群(2001)。組織公平、信任與知識分享行為之關係性研究。人力 資源管理學報,1(2),69-93。
朱文禎與陳哲賢(2007)。探討虛擬社群之知識分享行為:以線上遊戲社群為例。電子商務研究,5(1),55-80。
沈其泰,黃敏萍,與鄭伯壎(2004)。團隊共享心智模式與知識分享行為:成員 性格特質與性格相似性的調節效果。管理學報,21(5),553-570。
饒翊平(2008)。人格特質與線上/非線上知識分享意願。(碩士論文,成功大學, 2008)。全國博碩士論文資訊網,096NCKU5121017。

顏偉宏(2009)。以理性行為觀點探討人格特質對知識分享意圖之影響(碩士論文,
成功大學,2009)。全國博碩士論文資訊網,097NCKU5388011。
維基百科(2009)。虛擬社群。線上檢索日期:2009年9月30日。網址:http://zh.wikipedia.org/zh-tw/%E8%99%9B%E6%93%AC%E7%A4%BE%E7%BE%A4。
吳明隆(2007)。SPSS操作與應用:問卷統計分析實務。台北市:五南圖書出版股份有限公司。
王保進(2002)。視窗版SPSS與行為科學研究。台北:心理出版社。
汪美香、楊棠堯與黃國展(2009)。知識分享方式與團隊學習能力對團隊創造力
之影響。資訊管理學報,16(1),181-202。

二、英文部分:
Alavi, M., & Leidner, D. E. (2001). Review: Knowledge management and knowledge management systems: Conceptual foundations and research issues. Mis Quarterly, 25(1), 107-136.
Ahuja, M., Galletta, D., & Carley, K. (2003). Individual centr ality and performance in virtual R&D groups: An empirical study. Management Science, 49(1), 21–38.
Babu, B. R., & Gopalakrishnan, S. (2008). Knowledge Sharing Tools and Technology: An Overview. DESIDOC Journal of Library & Information Technology, 28(5), 19-26.
Balasubramanian, S., & Mahajan, V. (2001). The economic leverage of the virtual community. International Journal of Electronic Commerce, 5(3), 103-138.
Bartol, K. M., & Srivastava, A. (2002). Encouraging knowledge sharing: The role of organizational reward systems. Journal of Leadership and Organizational Studies, 9(1), 64–76.
Bassi, L. J. (1997). Harnessing the power of intellectual capital. Training & Development, 51(12), 25-30.
Becerra-Fernandez, I., Gonzalez, A., & Sabherwal, R. (2003). Knowledge management: challenges, solutions, and technologies. New Jersey: Pearson Education, Inc.


Bieber, M., Engelbart, D., Furuta, R., Hiltz, S. R., Noll, J., & Preece, J. (2002). Toward virtual community knowledge evolution. Journal of Management Information Systems, 18(4), 11-35.
Bock, G. W., Zmud, R. W., Kim, Y. G., & Lee, J. N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. Mis Quarterly, 29(1), 87-111.
Brown, M. (2007). Mashing up the Once and Future CMS. EDUCAUSE Review, 42(2), 8-9.
Butler, B. S. (2001). Membership size, community activity, and sustainability: A resource-based model of online social structures. Information Systems Research, 12(4), 346–362.
Carlsson. S, A,. El Sawy, O, A., Eriksson. I., & Raven, A. (1996). Gaining Competitive Advantage Through Shared Knowledge Creation: In Search of a New Design Theory for Strategic Information Systems. Proceedings of the Fourth European Conference on information Systems, 0, 1067-1075.
Chen, I. Y. L., Chen, N. S., & Kinshuk. (2009). Examining the Factors Influencing Participants' Knowledge Sharing Behavior in Virtual Learning Communities. Educational Technology & Society, 12(1), 134-148.
Chiu, C. M., Hsu, M. H., & Wang, E. T. G. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128-152.
Constant, D., Kiesler, S., & Sproull, L. (1994). What’s mine is ours, or is it? A study of attitudes about information sharing. Information Systems Research, 5(4), 400–421.
Costa, P. T., & McCrae, R. R. (1985). The NEO Personality Inventory Manual. Odessa, FL:Psychological Assessment Resources.
Davenport, T. H., & Prusak, L. (1998). Working Knowledge: How Organizations Manage What They Know. Harvard Business School Press, Boston, Massachusetts.
Day, D. V., & Silverman, S. B. (1989). Personality and Job-Performance - Evidence of Incremental Validity. Personnel Psychology, 42(1), 25-36.
Dickinson, A. M. (2002). Knowledge sharing in cyberspace: Virtual knowledge communities. Practical Aspects of Knowledge Management, 2569, 457-471.
Du, R., Ai, S. Z., & Ren, Y. Q. (2007). Relationship between knowledge sharing and performance: A survey in Xi'an, China. Expert Systems with Applications, 32(1), 38-46.
Gottschalk, P.(2005). strategic knowledge management technology. United States of America: Idea Group Inc.
Guilford, J. P. (1959). Personality. New York, NY: McGraw-Hill.
Hair, J.F., Anderson, R.E., Tatham, R.L., & Black, W.C. (2006). Multivariate Data Analysis(6th ed.). New York: Prentice-Hall International.
Henderson, J. C, & Sussman, S. W. (1997). Creating and Exploiting Knowledge for Fast-Cycle Organizational Response: The Center for Army Lessons Learned. Working Paper No. 96-39, Boston, MA: Boston University.
Holm, J. (2001, August). Capturing the spirit of knowledge management. Paper presented at the American Conference on Information Systems. Boston, MA.
Hsu, M. H., Ju, T. L., Yen, C. H., & Chang, C. M. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65(2), 153-169.
Huang, C. C., Yen, C. H., Chiu, J., Hwang, W. J., & Hsu, M. H. (2005). Establishing knowledge sharing in virtual community through trust, self efficacy and is success model. Proceedings of Pacific Asia Conference on Information Systems (PACIS), 100-113.
Jasimuddin, S. M. (2007). Exploring knowledge transfer mechanisms: The case of a UK-based group within a high-tech global corporation. International Journal of Information Management, 27(4), 294-300.
Johnson, L. D., Neave, E. H., & Pazderka, B. (2002). Knowledge, innovation and share value. International Journal of Management Reviews, 4(2), 101-134.
Kankanhalli, A., Tan, B. C. Y., & Wei, K. K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. Mis Quarterly, 29(1), 113-143.


Kannan, V.R., & Tan, K. C. (2005). Just in time, total quality management, and supply chain management: understanding their linkages and impact on business performance. Omega, 33(2), 153-162.
Kim, S., & Ju, B. Y. (2008). An analysis of faculty perceptions: Attitudes toward knowledge sharing and collaboration in an academic institution. Library & Information Science Research, 30(4), 282-290.
Kim, S., & Lee, H. (2006). The impact of organizational context and information technology on employee knowledge sharing capabilities. Public Administration Review, 66(3), 370–385.
Kuo, F. Y., & Young, M. L. (2008). Predicting knowledge sharing practices through intention: A test of competing models. Computers in Human Behavior, 24(6), 2697-2722.
Koh, J., & Kim, Y. G. (2003). Sense of virtual community: A conceptual framework and empirical validation. International Journal of Electronic Commerce, 8(2), 75-93.
Koh, J., & Kim, Y. G. (2004). Knowledge sharing in virtual communities: an e-business perspective. Expert Systems with Applications, 26(2), 155-166.
Lagerstrom, K., & Andersson, M. (2003). Creating and sharing knowledge within a transnational team - the development of a global business system. Journal of World Business, 38(2), 84-95.
Laurie J.,(1997). Harnessing the power of intellectual capital, Training & Development, Academy of Management Journal, 39, 779-801.
Lee, F.S., Vogel, D., & Limayem, M. (2003). Virtual community informatics: a review and research agenda. Journal of Information Technology Theory and Application, 5 (1), 47–61.
Lee, G.K., & Cole, R.E. (2003). From a firm-based to a community-based model of knowledge creation: the case of Linux kernel development. Organization Science, 14(6), 633–649.
Lin, C. P. (2007). To share or not to share: modeling knowledge sharing using exchange ideology as a moderator. Personnel Review, 36(3), 457-475.
Lin, F. R., Lin, S. C., & Huang, T. P. (2008). Knowledge sharing and creation in a teachers' professional virtual community. Computers & Education, 50(3), 742-756.
Lin, H. F. (2009). Examination of cognitive absorption influencing the intention to use a virtual community. Behaviour & Information Technology, 28(5), 421-431.
Lin, M. J. J., Hung, S. W., & Chen, C. J. (2009). Fostering the determinants of knowledge sharing in professional virtual communities. Computers in Human Behavior, 25(4), 929-939.
Liu, M. S., & Liu, N. C. (2008). Sources of knowledge acquisition and patterns of knowledge-sharing behaviors - An empirical study of Taiwanese high-tech firms. International Journal of Information Management, 28(5), 423-432.
Lin, W. B. (2008). The exploration factors of affecting knowledge sharing - The case of Taiwan's high-tech industry. Expert Systems with Applications, 35(3), 661-676.
Matzler, K., Renzl, B., Muller, J., Herting, S., & Mooradian, T. A. (2008). Personality traits and knowledge sharing. Journal of Economic Psychology, 29(3), 301-313.
McInerney, C. (2002). Knowledge management and the dynamic nature of knowledge. Journal of the American Society for Information Science and Technology, 53(12), 1009-1018.
Mohamed, M. S. (2007). Cyberinfrastructure: an emerging knowledge management platform. VINE: The Journal of Information & Knowledge Management Systems, 37(2), 126-132.
Nishimoto, K., & Matsuda, K. (2007). Informal communication support media for encouraging knowledge-sharing and creation in a community. International Journal of Information Technology & Decision Making, 6(3), 411-426.
Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, 5(1), 14-37.
Nonaka, I., & Konno, N. (1998). The concept of "ba": Building a foundation for knowledge creation. California Management Review, 40(3), 40-54.
Nonaka, I., Toyama, R., & Konno, N. (2000). SECI, ba and leadership: a unified model of dynamic knowledge creation. Long Range Planning, 33(1), 5-34.
Nonaka, I., Umemoto, K., & Senoo, D. (1996). From information processing to knowledge creation: A paradigm shift in business management. Technology in Society, 18(2), 203-218.

O'Reilly, Tim (2005, 9 ,30). What Is Web2.0 [News Release]. Retrieved October 13, 2009 from the World Wide Web: http://radar.oreilly.com/archives/2005/09/what-is-web-20.html
Pentland, B. T. (1995). Information Systems and Organizational Learning: The Social Epistemology of Organizational Knowledge Systems. Accounting, Management and Information Technologies, 5(1),1-21.
Raban, D. R., & Rabin, E. (2009). Statistical inference from power law distributed web-based social interactions. Internet Research, 19(3), 266-278.
Ridings, C.M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Strategic Information Systems ,11(3-4), 271–295.
Ryu, S., Ho, S.H., & Han, I. (2003). Knowledge sharing behavior of physicians in hospitals. Expert Systems with Applications, 25(1), 113–122.
Tan, M. (1994). Establishing mutual understanding in systems design: An empirical study .Journal of Management Information Systems, 10(4), 159-182.
Tsai, W., & Ghoshal, S. (1998). Social capital and value creation: The role of interfirm networks. Academy of Management Journal, 41, 464–478.
van den Hooff, B., & Huysman, M. (2009). Managing knowledge sharing: Emergent and engineering approaches. Information & Management, 46(1), 1-8.
Wagner, C. (2005). Supporting knowledge management in organizations with conversational technologies: Discussion forums, weblogs, and wikis. Journal of Database Management, 16(2), I-Viii.
Wang, C. C., & Yang, Y. J. (2007). Personality and intention to share knowledge: An empirical study of scientists in an R&D laboratory. Social Behavior and ersonality, 35(10), 1427-1436.
Wasko, M.M., & Faraj, S. (2000). It is what one does: why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems , 9(2–3), 155–173.
Yli-Renko, H., Autio, E., & Sapienza, H. J. (2001). Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms. Strategic Management Journal, 22(6/7), 587-613.

Yu, T. K., Lu, L. C., & Liu, T. F. (2010). Exploring factors that influence knowledge sharing behavior via weblogs. Computers in Human Behavior, 26(1), 32-41.
Zack, M.H. (1999). Managing codified knowledge. Sloan Management Review, 40(4), 45-58.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2010-07-27起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2010-07-27起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw