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系統識別號 U0026-2006201819311700
論文名稱(中文) 虛擬社群中影響知識分享行為之因素:從社會資本及五大人格特質角度
論文名稱(英文) Factors Affecting Knowledge Sharing Behavior in The Virtual Community: Perspectives from Social Capital and Big Five Personality Traits
校院名稱 成功大學
系所名稱(中) 工程科學系碩士在職專班
系所名稱(英) Department of Engineering Science (on the job class)
學年度 106
學期 2
出版年 107
研究生(中文) 謝和原
研究生(英文) Ho-Yuan Hsieh
學號 N97001138
學位類別 碩士
語文別 中文
論文頁數 42頁
口試委員 指導教授-黃悅民
口試委員-陳鴻仁
口試委員-黃永銘
口試委員-黃天麒
口試委員-吳婷婷
中文關鍵字 虛擬社群  五大人格特質  社會資本  知識分享意圖 
英文關鍵字 Virtual Community  Big Five personality traits  Social capital  Knowledge sharing intention 
學科別分類
中文摘要 在虛擬社群的相關研究中,知識分享是一個很熱門的研究議題。雖然過去學者們對於知識分享意圖的研究都頗有貢獻,但社會層次結合個人層次探討知識分享的研究卻鮮少獲得學者的關注。事實上,它們都是促進人們行為意圖之重要因素。因此,本研究結合社會資本理論及五大人格特質理論探討人們從事知識分享行為之關鍵影響因素。研究結果證實:(1)社會互動連結是社會資本因素中,直接影響知識分享意圖最重要的因素。(2)社會資本因素中的共同願景及信任不會顯著地直接影響知識分享意圖,卻可以顯著影響社會互動連結。(3)勤勉正直性是五大人格特質中,直接影響知識分享意圖之主要因素,其次是經驗開放性。(4)外向性負向影響知識分享意圖。對於上述結果之合理解釋是群組成員並不排斥在虛擬社群中分享知識,但彼此缺乏情感基礎,自然就降低其知識分享的意願。反之,若彼此擁有共同願景且在互動氣氛融洽的情況下,自然可以激勵成員從事知識分享意圖。再者,如果成員亦擁有知識及勤勉正直性的特質,則必定具有高度的知識分享意圖。因此,本研究認為提升人們知識分享意圖之關鍵因素是社會互動連結。如果虛擬社群經營者可以明確地突顯社群的屬性及立場,並維繫成員間的互動,則勢必可提高成員分享知識的意願。綜合上述論點,本研究以社會資本及五大人格特質探討人們從事知識分享行為之影響,然而並未探討虛擬社群的文化及風氣影響個人從事知識分享行為之可能性。因此,未來研究者可整合研究群體文化或風氣的相關理論,更全面地探討人們在虛擬社群從事知識分享行為的影響因素。
英文摘要 Knowledge sharing is a very popular research topic in related research of virtual communities. Although scholars in the past have made considerable contributions to the study of knowledge sharing intention, research on behavioral intention combined with social and individual levels has rarely received the attention of scholars. In fact, they are all important factors in promoting people’s behavioral intention. Therefore, this study combines the theory of social capital and the five personality traits theory to develop a comprehensive research model and establish relevant hypotheses to explore the key influencing factors for people's knowledge sharing intention. The results of the study confirm that: (1) Social interaction ties is the most important factor that directly affects the intention of knowledge sharing in social capital. (2) Shared vision and trust in social capital factors do not significantly affect people's knowledge sharing intention, but can significantly affect social interaction ties. (3) Conscientiousness are the main factors that directly affect the intention of knowledge sharing among the Big Five personality traits, followed by openness to experience. (4) The path coefficient of extraversion and knowledge sharing intention is negative. A reasonable explanation for the above results is that group members do not exclude the sharing of knowledge in the virtual community, but they lack the emotional foundation and naturally reduce their intention to share knowledge. On the contrary, if they have a shared vision and interact with each other in a harmonious atmosphere, they will enhance the members’ knowledge sharing intention. Furthermore, if members also possess the characteristics of knowledge and conscientiousness, they will have a high degree of knowledge sharing intention. Therefore, this study believes that the key factor in promoting people’s intention to share knowledge is social interaction ties. If the virtual community operator can clearly highlight the community's attributes and standpoint and maintain the interaction between members, it is bound to increase the intention of members to share knowledge. Based on the above arguments, this study explores the influence of social capital factors and Big Five personality traits on people’s knowledge sharing intention. Therefore, researchers in the future can integrate social culture of group to more fully explore the influencing factors of people's knowledge sharing intention in virtual communities.
論文目次 摘要 ............................. I
Extended Abstract ............................. II
誌謝 ............................. VI
目錄 ............................. VII
表目錄 ............................. IX
圖目錄 ............................. X
第一章 緒論 ............................. 1
  第一節 研究背景 ............................. 1
  第二節 研究目的 ............................. 3
  第三節 研究問題 ............................. 3
第二章 文獻探討 ............................. 4
  第一節 知識分享(Knowledge Sharing) ............................. 4
  第二節 虛擬社群(Virtual Community) ............................. 5
  第三節 社會資本理論(Social capital theory) ............................. 7
  第四節 五大人格特質(Big Five personality traits) ............................. 9
第三章 研究方法 ............................. 12
  第一節 研究模型 ............................. 12
  第二節 研究假說 ............................. 12
  第三節 研究樣本 ............................. 15
  第四節 研究量表 ............................. 16
第四章 資料分析與結果 ............................. 19
  第一節 測量模型 ............................. 19
  第二節 結構模型 ............................. 24
  第三節 研究討論 ............................. 26
第五章 結論及建議 ............................. 29
  第一節 研究結論 ............................. 29
  第二節 研究啟示 ............................. 31
  第三節 研究限制 ............................. 31
  第四節 未來建議 ............................. 31
參考文獻 ............................. 33
附錄一正式問卷 ............................. 40
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