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系統識別號 U0026-2001201704014200
論文名稱(中文) 運用設計思考建構一活動參與社群網絡平台: 以社會支持理論為視角
論文名稱(英文) Design Thinking for Developing an Event-Based Social Network Platform: Perspective from Social Support Theory
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industries Design
學年度 105
學期 1
出版年 106
研究生(中文) 林延祖
研究生(英文) Yen-Tsu Lin
電子信箱 poochee.ceo@gmail.com
學號 PA6031054
學位類別 碩士
語文別 英文
論文頁數 113頁
口試委員 指導教授-楊佳翰
口試委員-劉世南
口試委員-馬敏元
中文關鍵字 人際互動  活動參與社群網絡  社會支持  設計思考 
英文關鍵字 social interaction  event-based social network  social support  design thinking 
學科別分類
中文摘要 從古至今,人們對於群體互賴的需求顯而易見。人們透過互動與互賴過程,產生心理上、實體上、資訊上的互動價值。學界定名這樣的價值為社會支持。
自 1997 年開始,網路社群平台從起初的摸索階段,到 2002 年開始在世界各地陸續出現新的社群平台,並廣為當地人們所使用 (Ellison, 2007),研究指出此現象背後成因為人們對於社交互動的需求。至今網路社群服務更發展出不同分類,其中,活動參與社群網絡更強調面對面社交的功能性,也更為許多文獻證實能提升社會支持。
然而,使用者反映社群平台中遇到了負面的使用體驗,結果反而降低了社會支持。負面的使用體驗由各個不同的原因造成, 例如工程或技術層面的錯誤,以及使用者的使用失當。其中一個原因為使用流程的不當設計,造成平台上的缺失。
針對此現象,本研究希望透過設計思考的方法,定義使用者的使用流程,並透過深度訪談,獲得使用者回饋並蒐集遇到的問題。而後,透由焦點團體洞察出其中最關鍵的問題並腦力激盪解決方案,之後開發新平台原型、進行測試。原型測試必須從社會支持的角度去檢視設計的效度。測試階段會讓使用者使用平台1.0以及再設計後的平台2.0,使用後填寫問卷;而問卷的題目係根據社會支持理論的相關量表來設計問卷,以驗證設計後的新平台是否相對於原服務,更提升使用者之社會支持。
本研究結果顯示,再設計後的平台2.0對四個類別的社會支持(評價性、歸屬感的、實物性、自尊性)都有正向的提升,特別是對於評價性、歸屬感的提升;而平台2.0的八個新設計對四個類別的社會支持的提升程度各有不同,且大多數設計都對兩到三個類別有顯著的提升。
本研究期能藉由具理論基礎之服務設計流程與驗證報告,作為未來活動參與社群平台從社會支持角度改良時的參照,進一步能夠正向影響社群平台的效能。
英文摘要 From ancient times, people’s demand for group life and interdependence is obvious. Through people’s interact and interdepend process, this study together generate psychological, physical and informational type of interaction value and support. This pluralistic value and support is so called social support.

From 1997, the first social network platform start to blossom, until 2002 social network platforms emerge all over the world, and have been frequently used by different local people (Ellison, 2007), research indicates this phenomenon comes from the people’s needs of social interaction. Today, different types of platform have developed, and event-based social network (EBSN) stresses on the face-to-face interaction, studies have proven it has positive effect toward social support.

However, users responded that they have negative user experience, result in the drawback of social support. The cause of negative user experience varies from technical bugs, user misuse… and one of the reason lies in the inappropriate design of the using process, causing the platform gaps.

Due to this phenomenon, this research implements through design thinking methodology, defines users’ using process, and takes in-depth interview to gain users’ feedback and collect platform gaps that have met by users. Afterwards, through focus group, this study discover critical identified problems and ideate solutions, then develop the new prototype of platform, then tests. The testing of the prototype needs to evaluate from social support’s perspective. In the testing process, users will use the initial designed Prototype 1.0 and re-designed Prototype 2.0, and respond questionnaire afterwards. The questions were based on social support theory, and the purpose is to examine whether the re-designed platform have enhanced users’ social support comparing to the original platform.

The findings in this research indicates that: The re-designed Prototype 2.0 has positive effect toward all four types of social support (appraisal, belonging, tangible, self-esteem), especially significant toward appraisal and belonging support; The eight new designs of Prototype 2.0 has different degree of positive affect toward four types of social support, and most of the designs have significant positive effect toward two to three types of social support.

This research hopes by providing theoretical-based design process and evaluation report, these can serve as a reference for improvement of future social network platforms, furthermore to have positive impact on optimize efficacy of new social network platforms.
論文目次 摘要 i
Abstract iii
誌謝 v
Table of Contents vii
List of Table ix
List of Figure x
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Objective 3
1.4 Research Question 4
1.5 Research Structure 5
Chapter 2 Literature Review 6
2.1 Social Network Platform 6
2.1.1 The Definition of Social Network Platform 6
2.1.2 Historical Background of Social Network Platform 8
2.1.3 The Introduction of the Event-Based Social Network Platform 14
2.2 Social Support Theory 15
2.2.1 The Definition of Social Support 15
2.2.2 The Effects of Social Support 16
2.3 Design Thinking 16
2.3.1 The Evolutionary of the Design Thinking 17
2.3.2 The Methodology of Design Thinking 17
Chapter 3 Research Design 18
3.1 Research Framework 18
3.2 Research Method 19
3.2.1 In-Depth Interviews 20
3.2.2 K-J Method 21
3.2.3 Focus Group 22
3.2.4 Questionnaire Survey 23
3.3 Instrument for Prototyping 24
Chapter 4 Research Result 27
4.1 Empathy Stage 27
4.1.1 Case Study 27
4.1.2 Prototype 1.0 Design 29
4.1.3 Data Collection 37
4.1.4 Interview Design 38
4.2 Define Stage 40
4.2.1 Design of Focus Group 40
4.2.2 Problem Identification 41
4.3 Ideate Stage 48
4.4 Prototype Stage 49
4.4.1 From Solutions Selection to Prototype Design 50
4.4.2 Design of Prototype 2.0 52
4.5 Testing Stage 64
4.5.1 Data Selection 64
4.5.2 Testing Procedure Design 65
4.5.3 Testing Questions Design 65
4.6 Testing Result 67
Chapter 5 Discussion 69
5.1 Findings 69
5.1.1 Findings on Prototype 1.0 & Prototype 2.0 Overall 69
5.1.2 Findings on Eight Prototype 2.0 Design Changes 70
5.2 Implications for Theory 75
5.3 Implications for Practice 76
5.4 Research Limitations 77
5.5 Recommendations for Future Study 77
Chapter 6 Conclusion 78
References 80
Appendix A: The Questionnaire for Testing User Potential Rating 84
Appendix B: The Result of the Questionnaire for Testing User Potential Rating 91
Appendix C: The Result of the Interview of Empathy Stage 96
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