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系統識別號 U0026-1908201714595200
論文名稱(中文) 貨運業者最佳化營收之定價策略
論文名稱(英文) Freight Carrier Revenue Optimization under Price Strategy
校院名稱 成功大學
系所名稱(中) 交通管理科學系
系所名稱(英) Department of Transportation & Communication Management Science
學年度 105
學期 2
出版年 106
研究生(中文) 陳盈臻
研究生(英文) Ying-Jhen Chen
學號 R56041279
學位類別 碩士
語文別 中文
論文頁數 75頁
口試委員 指導教授-林正章
口試委員-張瀞之
口試委員-陳秀華
口試委員-謝兆貞
中文關鍵字 貨物運輸  定價策略  羅吉特模式  賽局理論 
英文關鍵字 Freight transportation  Price strategy  Logit model  Game theory 
學科別分類
中文摘要 在以往的文獻中,多數為假設航空公司在已知成本的情況下,能依航線別(即考慮單一特定路線)對多家航空公司的競爭行為建構模式,然而實際上遇到的情形可不僅於此,同樣地貨物運輸業在運送貨物的情形上也有類似的問題。近年來由於全球經濟與貿易活動頻繁,使貨物運輸量逐年增加,各貨運業者也不斷興起。在此競爭環境下,貨運業者無不希望能夠提高市佔率或是貨物運輸量來提高自身的利益。
本研究即是探討貨物對於貨運業者的選擇,由於目前市場中擁有眾多的貨運業者,而每家貨運業者也都提供多樣的運輸方式,但貨物最終只會依據自身效用最大的方案來選擇貨運業者,故在此種情況下,欲探討當某一貨運業者價格發生變動時,會如何影響原本貨運業者的分配量,這是目前位於高度運輸產業發展下,貨運業者所需關心的議題,更是未來貨運業者可以提高營運獲利的參考方向之一。
基於以上所述,貨運業者們會根據自身的經營環境,採取不同的價格訂定策略,但因於規模經濟及資源分配有限的情況下,本研究將貨運業者的競爭行為鎖定在特定路線下,依照貨運業者個別來建構模式,期望在訂定價格策略下,貨運業者能夠藉由羅吉特模式來探討貨物分配於貨運業者的機率,進而達到自身收益最佳化。
英文摘要 The research is attempting to model the competition behaviors at the route-level (i.e. considering only one specific route) which is unlike most of the previous models. The aircraft costs of airlines can be clearly classified among their operating routes. However, the carrier companies have similar problems in the delivery of freights. In recent years, due to global economic and trade activities, cargo traffic increases year by year. The freight industry has also been rising. In this competitive environment, the freight industry are all hoping to increase market share or cargo transport volume to improve their own revenue.
This study is to explore the choice of freights for the transport. Now, the current market has a large number of transport companies. Each carrier also provides a variety of modes of transport, but the freights will only be based on their most effective program to choose the best transport way. Therefore, we want to analyze this problem in this case. When there is a change in the price of transport, it will affect the original choice of transport freights. The situation is not only important in the development transport industry, but also the freight carriers need to care about.
Based on these, this study aims to model freight transportation under the price strategy between the companies. Due to the scale economy and resource scarcity, the carrier would adopt different competition strategies for the routes. The study purpose is expecting to set the price strategy, and the freight carrier can adjust the price to influence the probability of freight transport companies. It would according to their own operating environments and strategies to maximize the profit of the carrier company.
論文目次 中文摘要 II
Extended Abstract III
誌謝 VI
目錄 VII
表目錄 X
圖目錄 XII
第一章、緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究方法與流程 4
第二章、文獻回顧 7
2.1貨物運輸業說明與各類運具型態介紹 7
2.1.1汽車貨運業 9
2.1.2鐵路貨物運輸業 9
2.1.3海洋貨物運輸業 10
2.1.4航空貨物運輸業 10
2.2需求曲線 11
2.3運具選擇 12
2.3.1運輸分配模式特性 12
2.3.2個體選擇模式 14
2.3.3羅吉特模式 14
2.4文獻回顧小結 24
第三章、數學模式建構 25
3.1研究範圍與假設 26
3.2數學符號說明 26
3.3數學模式說明 28
3.3.1數學模式 30
3.4小結 36
第四章、模擬分析 37
4.1貨運業者之單一路線定價策略 37
4.1.1情境一:單一路線不具流量限制 38
4.1.2情境二:單一路線具流量限制 53
4.2貨運業者之非單一路線定價策略 57
4.2.1情境三:非單一路線下固定 且具相同流量限制 58
4.2.2情境四:非單一路線下固定 且具不同流量限制 63
4.3小結 68
第五章、結論與建議 69
5.1 結論 69
5.2建議 71
參考文獻 72
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